Got some test results that may interest some of you.
We all know (or assume) that running our traffic to a squeeze page works better than running the traffic directly to your sales letter.
Well it's been a long time since I tested this so I thought I would run a small test. Below are the results:
Total Hits sent by PPC: 3726
I used a split script to evenly send the traffic to 2 different pages.
Traffic Directly to Sales Letter:
Sales Conversion Rate: 0.7 %
Page 1 Revenue: $611 (13 x $47 product)
Traffic Directly to Optin Squeeze Page:
(users are sent to same sales letter after opting in)
Sales Conversion Rate: 2.5 %
Revenue: $564 (12 x $47 product)
Sales Generated by AutoResponder Followup Messages (so far after 10 days): 9
AutoResponder Revenue: $423 (9 x $47 product)
Page 2 Overall Total Sales: 21
Page 2 Overall Total Revenue: $987
Sending traffic to my squeeze page (instead of directly to sales letter) produced MORE sales, generated MORE revenue, increased my conversion rate (I guess by qualify the traffic by going thru optin first) and also allowed me to build a list of 483 subscribers.
Obviously these tests may be different in different markets. But for me sending to a Squeeze Page instead of directly to my Sales letter is a no-brainer.
Anyway I thought some might find these stats interesting