Putting the MAIN PRODUCT on your MAIN PAGE? Or not?

by zannix
16 replies
Hi guys, so here's my question...

I've been working on this website quite a bit, I had a lot of fun doing it, been mostly focusing on providing solid content and as many useful information as I can.

That is the reason why somehow, I find putting my main affiliate "sales presentation" at the end of that very same page a little... I don't know... maybe even pushy? I don't want people to come to the end of the article (and beggining of the sales pitch) and think: OH! THIS GUY IS JUST TRYING TO SELL SOMETHING. IM OUTTA HERE.

You know?

What if I took that last bit of my page (the sales presentation) and made a seperate page on my blog, copied that and published it under "jogging guide", and then pepper my main page with a few links that lead to that page.


What do you guys think about that?

Oh... and here's the site: www.joggingbenefits.net

Cheers!
#main #page #product #putting
  • Profile picture of the author NateRivers
    Test both... easy to do with Google website optimizer. That will give you definite answer instead of getting a few opinions when no one really knows.
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  • Profile picture of the author Mike Tyler
    Well, it works this way you have it now, but it can defianly feel that the article's main focus is to sell you the product and people don't like that idea. What about adding bold text at end of the article sayin;

    "Remember to check out my jogging gude *link link".

    Like ezinearticles.com...

    Hope it helps.
    - Mike Tyler
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  • Profile picture of the author travlinguy
    If you're in business the name of the game is selling. If you believe in your product you shouldn't feel pushy, you should be proud you're offering something beneficial to others.

    Besides all that, it looks like the main page is the money page. I didn't read any of it but did scroll down and saw the order button big as day. And I wasn't the least bit offended.

    One other thing. Get a compelling headline at the top of the page. Something singing the virtues and benefits of jogging and what it will do for people. Do that and you'll actually sell more. Good luck
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  • Profile picture of the author ladywriter
    Agree with Mike to add a "check out the 382597 page jogging guide" underneath each entry/article. I've seen that done many times and that way you can link to a convincing, dedicated, fleshed out sale page. I'd make "Jogging Guide" (sale page) into a proper category, too.

    Edited to add:

    You could also just leave the article out and just make your main page the sale page. If you really want to have articles on the site you can do a "blog" tab that has the articles/blog entries.
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  • Profile picture of the author DireStraits
    You can do this - and many do! - but I always keep my informational traffic-pulling articles and product pre-sells separate; I've never mixed the two on my sites (in emails it's a slightly different matter, of course).

    My preferred course of action for any visitor to my sites is for them to opt in to my mailing list, anyway. Direct sales are nice, of course, but they're a relatively infrequent occurrence: some degree of trust needs to be built up first, and that cannot usually be accomplished on the first visit. So I present my incentivised opt-in form on every page of my sites, in the side-bar (top right), and put a link in my main navigation to each product pre-sell page.

    What I'm saying is that I make my pre-sells easy to find, if the visitor's so inclined to take a look, but I don't want to keep thrusting them in their face if it means I'm running the risk of chasing them away without them opting in.

    Originally Posted by kstark View Post

    You could also just leave the article out and just make your main page the sale page. If you really want to have articles on the site you can do a "blog" tab that has the articles/blog entries.
    Exactly - this is essentially what I do on my sites (but I don't refer to that section as my "blog" - I intentionally design my sites to avoid them looking like blogs, despite their running on Wordpress).
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    • Profile picture of the author Damani Tabor
      A wise marketer once said: "When in doubt test, test, test".
      Try as many arrangements as possible and not the effect on conversions and feedback.

      I agree with one prior comment about feeling pride in your product.
      Lets face it. There's nothing pushy about delivering pure value.

      And I personally find it quite compelling when the value speaks but the seller is like: "Just giving you all the options." -- seemingly unfazed if I can't be bothered -- thats confidence.
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      • Profile picture of the author zannix
        What do you guys think about cutting the sales presentation out of the homepage, making a separate page dedicated to selling the book, filling each article with links to that page, and instead of the sales presentation - using an E-MAIL OPTIN at the end of the homepage?
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        • Profile picture of the author DireStraits
          Originally Posted by zannix View Post

          What do you guys think about cutting the sales presentation out of the homepage, making a separate page dedicated to selling the book, filling each article with links to that page, and instead of the sales presentation - using an E-MAIL OPTIN at the end of the homepage?
          A setup roughly as you've described would indeed be my preference.

          I'd position your opt-in form somewhere at the top, though ... that's what I always do (top-right, as I say). That's what has worked best for me, although I suppose testing is the only way of determining whether that'd also be the case for you.

          I suppose you could even have two opt-in forms, anyway, if you wanted to - one where I suggested, and one underneath your article - but I always try to avoid anything that comes across as overtly pushy to the visitor - particularly before I've got them on my list.

          EDIT: here's exactly what I'd do, in terms of layout changes. First, get rid of the search-box element. Remove it completely, there's probably no need for it on a site that's relatively small. It's just unnecessary clutter. The same goes for the advertisement on the left. An unnecessary distraction - one that's likely to lead some of your prospective customers away and probably won't even convert that well anyway. Then, replace the "Start Jogging Today" e-book image with your opt-in and add some form of free incentive.
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          • Profile picture of the author zannix
            Thanks Mark *wink* - appreciate your opinion
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            • Profile picture of the author DireStraits
              Originally Posted by zannix View Post

              Thanks Mark *wink* - appreciate your opinion
              LOL. I wish. Chicks for free, and all that (they can get expensive after a while ).
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        • Profile picture of the author Emilyp
          Originally Posted by zannix View Post

          What do you guys think about cutting the sales presentation out of the homepage, making a separate page dedicated to selling the book, filling each article with links to that page, and instead of the sales presentation - using an E-MAIL OPTIN at the end of the homepage?
          Typically the answer is split test and see what works best, but I like the idea of having the sales pitch at the bottom of the page. If your viewers do get to the bottom there most likely interested in what you have to say. My affiliate sites all follow this same type of format and I have some great conversions with them.

          Just note that if the majority of traffic is being brought in through your landing page and you do decide to have your sales pitch on a separate page then you will be losing a great deal of traffic. Majority of your visitors will either not see the link or just not select it. What i'm getting at is you'll have a higher percentage of visitors seeing the offer if it's left on the main page.
          By the way, your site provides a great deal of information and in my opinion wouldn't be viewed as being too pushy if you left the sales pitch at the end.
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          • Profile picture of the author capitalalchemy
            I have done it a lot of different ways. One of the best methods that ever worked for me was to create a high content site, where there were no affiliate links but ONE skyscraper ad on the right hand side.

            Now, typically I've only done this with an affiliate link and not a sales presentation, but if you made a separate page with your promotion, and had the banner link to that page it might just work well.

            I think this improves site quality in google's eyes, but I feel it also works because there are no distractions -- just that one banner that draws people's eyes in and they feel like it's their idea to click on it.

            Basically, if you write good content and they like it, they have two options

            Back button vs banner ad. Google will like you because you won't have a billion links that they can't follow, which looks fishy, and readers will appreciate the fact that they have some "space" to breath.

            At least this has worked for me in the past. Try keeping it simple in the beginning. You can really punish your site by doing too much at once and then taking stuff away too fast.
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  • Profile picture of the author pilotemt963
    What has worked best for me in the past has been to just put a form at the bottom of the page that allows them to receive a smaller product for free and then places them in an email list. Then you can start promoting the product from the back end. This gives you more than one chance for them to purchase that product and any other related products.

    I hate to sound cliche, but the money really is in the list. I held off from starting a list for many years and I wish I would have done it sooner
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  • Hey,

    I would have to agree with Dire Straits on this and recommend that you have a squeeze page setup so you can build your list, offer value, build a relationship, and pre sell your offer. If you are not list building, you should be as this is the number 1 golden rule regarding IM. And like others are saying test test test. might take a little time and effort, but well worth it. I would use aweber or getresponse to build your list. I would also sign up at erictips.com to receive FREE video instruction on IM. Ever think of using PLR?

    Peace and Love,

    Anthony Spencer
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    • Profile picture of the author zannix
      Originally Posted by ajspencersolutions View Post

      Hey,

      I would have to agree with Dire Straits on this and recommend that you have a squeeze page setup so you can build your list, offer value, build a relationship, and pre sell your offer. If you are not list building, you should be as this is the number 1 golden rule regarding IM. And like others are saying test test test. might take a little time and effort, but well worth it. I would use aweber or getresponse to build your list. I would also sign up at erictips.com to receive FREE video instruction on IM. Ever think of using PLR?

      Peace and Love,

      Anthony Spencer
      Yes, I think I'll do that, already made a separate page, and added a link to it in the main navigation bar, and in the right sidebar. At the bottom of the main page, I will make a tasty opt-in offer instead of the link to the sales page.

      As for the PLR... I'm really not a fan of those, because I want the material on my site to be written in the same spirit, in the same 'flow' if you know what I mean... I think people can tell between 2 different writing styles and I don't think they like it, at least not subconsciously
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  • Profile picture of the author techservice
    I did something similar in the personal development niche and I found that unless it's a very compelling offer people won't buy many e-books. Your jogging eBook is better used as a free give away for list building then you can sell / promote related offers on the backend.
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