Converting traffic from GDN - anyone had success?
We all know the Google Search Network generally has a much higher CTR% and Conversion% than Google's Display Network (since ad viewers are much further along the buying cycle), but it also costs substantially more.
My question is, has anyone seen a good ROI by advertising on the Display Network? Historically we've only ever used it for Awareness driving rather than Direct Response, but I'm wondering if anyone has had any success with affiliate sales or similar?
Cheers
My question is, has anyone seen a good ROI by advertising on the Display Network? Historically we've only ever used it for Awareness driving rather than Direct Response, but I'm wondering if anyone has had any success with affiliate sales or similar?
Cheers
