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Ad Copywriter - Who to hire?

by NMP
8 replies
Hello

Who would you hire to write 70 characters ads such
as Adword format? What would be an acceptable price
per ad written?

Thanks,

Daniel
#copywriter #hire
  • Profile picture of the author Alexa Smith
    Banned
    Hi Daniel,

    Whoever I found to write them I'd be expecting to test and amend them constantly, when using them.

    AdWords is not something you do by "buying copy" and simply using it.

    It requires constant split-testing, editing and refinements. The market determines what the best copy is.
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  • Profile picture of the author AdwordsMogul
    That depends. Personally, I've been paid to manage compaigns and to optimize accounts.
    Writing ads has always been part of the package. The thing is with Adwords there has to be a lot of testing.
    You can't just write an ad.
    There are too many variables: both technical and from the market place.
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    • Profile picture of the author NMP
      Hi

      Thanks, I am not going to use Adwords. Just that format. Like
      2 liners. I understand split and tracking must be done.

      Now I have English as second language and I feel is way easier
      for me to do what I am good at then try write perfect english.

      When I googled for this, it was really hard to find any. Maybe
      a good niche eh? ;-) There are probably many warriors good
      at attention headlines for digital products.

      If so you are welcome to PM me, and give me your review/CV.

      Daniel
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      • Profile picture of the author DireStraits
        Originally Posted by NMP View Post

        Hi

        Thanks, I am not going to use Adwords. Just that format. Like
        2 liners. I understand split and tracking must be done.

        Now I have English as second language and I feel is way easier
        for me to do what I am good at then try write perfect english.
        I'm not sure any copy that short would/could have technically/grammatically "perfect" English, anyway, even if it was written by the best of writers? Heck, even most full sales-page headlines don't, and they not strictly limited in length, necessarily.

        Good luck finding someone, anyway (I know of no-one to recommend to you - sorry!) ... but as Alexa says, this stuff needs constant monitoring, split-testing and tweaking, and that's done most efficiently by someone who has access to whatever statistical data's being used to determine its effectiveness.

        In light of that, might it be more time-consuming/hassle liaising with whomever you outsource this to than it would be to try your own hand at it (unless you're able/prepared to give your outsourcee direct access to this data)?

        Just a thought.
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        • Profile picture of the author myob
          Ask around in the Copywriting Forum. All you have here are just a few professional article writers. :rolleyes:
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          • Profile picture of the author DireStraits
            Originally Posted by myob View Post

            All you have here are just a few professional article writers. :rolleyes:
            I'm not even that, really. I tend to just stumble from crisis to crisis ... no professionalism in that. LOL. :p
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            • Profile picture of the author myob
              We are so very 'umble.

              - Charles Dickens
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  • Profile picture of the author CyberSorcerer
    I myself am far from a professional writer, but I still get copyrighting gigs from people that like my style.

    All you can do is the best you can do and if people like it, then you're in like flin.
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