Facebook PPC

I have heard mixed results from Facebook PPC. I have personally never embarked on it, but I was going to try CPA offers in the near future just for fun. What products are you trying to offer them? I was planning on just running some simple CPA offers where people just have to give out their email or phone number.

There's a great book out called "Facebook Marketing" by Steven Holzner. It's available thru Amazon but I bought my copy at a (physical) Borders bookstore.

The book has a Chapter on Facebook Advertising (101) and another chapter on Optimizing and Monitoring your Facebook Advertising.

I learned a lot. It's better (and cheaper) than most Guru-related Facebook WSOs. I highly recommend it.

Hope this helps you out. And, good luck.

I've still got my $50 voucher. I can loosely guess image based ads will perform much better than just text ones.

I believe it's all about hitting the right demographic, like you would an Adwords campaign with all their specific type of targeting.

I tried FaceBook PPC with my jibbitz/shoe doodles shoe charms. My problem was they kept wanting more money per click to run my ads - I'd pay and they would run the ad for the day then thats it.
I just got frustrated with it and stopped doing it.
They would set a min amount that they wanted per click and I would set my account for that but then my ads would never run. I tried setting it high - far higher then their min and they still didn't run my ads.
I would make a new ad - set the cost per click way over their min suggestion. The ad would run for the day and i would get clicks (don't think any converted to sales though) and I had a decent click through rate ( I usually get 18% - 35% on my Google Ads) but then they would stop showing my ad
If I have to babysit it and create a new ad each day then its not worth it to me.
I finally gave up - hell if they don't want my money then I'll spend it elsewhere.

Believe it or not I found Google easier to work with.

I have another product I might try that appeals more to the masses. I'll give that a shot before I close the book completely on Facebook PPC

I do have better luck with Google though

MySpace is more friendly if you're promoting affiliate products.

Fabian

FYI - Some one mentioned selling ringtones - here is Facebooks prohibited items list.

Prohibited Content We do not accept advertising referencing, facilitating or prompting the following:

• Tobacco products
• Ammunition, firearms, paintball guns, bb guns, or weapons of any kind
• Gambling, including without limitation any online casino, sports books, bingo, or poker
• Ringtones
• Software downloads, freeware, or shareware
• Scams, illegal activity and/or illegal contests, pyramid schemes, or chain letters
• Uncertified pharmaceutical products
• Adult friend finders or dating sites with a sexual emphasis
• Adult toys, videos, or other adult products
• Web cams or surveillance equipment
• Web-based non-accredited colleges that offer degrees
• Inflammatory religious content
• Politically religious agendas and/or any known associations with hate, criminal and/or terrorist activities
• Political content that exploits political agendas or uses "hot button" political issues for commercial use regardless of whether the advertiser has a political agenda
• Hate speech, whether directed at an individual or a group, and whether based upon the race, sex, creed, national origin, religious affiliation, marital status, sexual orientation or language of such individual or group
• Content that advocates against any organization, person, or group of people, with the exception of candidates running for public office
• Content that depicts a health condition in a derogatory or inflammatory way or misrepresents a health condition in any way
• "Get rich quick" and other money making opportunities that offer compensation for little or no investment, including money making schemes positioned as alternatives to part-time or full-time employment

I have tried marketing on Facebook and it just didn't work. I didn't make a single conversion. It is probably better to join a social networking site that specializes in Business. The more you talk to people, the more sales you make.