Recently for one of my competitor sites I was looking at their yahoo explorer links inbound and found something very interesting.
Right now our competitor is slightly above us, yet they have less than TEN inbound links to their home page!!!
Now we have similar quality links to our sites homepage, except from one source that has links from eight different pages on their site to our competitor.
THEN I clicked on the option to see links to ALLof the competitor's pages, and thats where they seem to have the majority of links.
This then got me thinking to how their deliberate strategy has worked for them, and maybe how we should all vary our link destination from places such as this forum.
That is, no body really talks about this, but if you make hundreds of links on this site to your site's homepage, surely google doesn't value it as much as if the links from this forum are spread to different pages on your site, which then link internally to different pages anyway.
It would appear that boosting all the secondary pages has fooled google (or isnt discredited by google) so that our competitor is now ranking higher than us on the core keyword.
Does anyone else agree with this strategy or regularly changing where you point links to on your site, instead of just the homepage, and do you think that it would help significantly? That is, not just for long tail keywords, but also for your core keyword?
I think I may have to upgrade my entire strategy and spread the link love, regularly.