I'm planning on using Word Press for my site, thinking about using NuBlu for the theme. What will I be selling? A system that teaches you how to start, run, or a grow, a very specific type of business. The system is based on my families experiences over 32 years in that same business. I may offer training classes as well, or at the very least training videos, I'm going to offer other products and services in the future. But you get the general idea. What I am wondering is, what are the absolute must haves for my site? What sort of content should I give away for free? What should I do to promote my site? How can I maximize my traffic, minimize my bounce rate, maximize my email opt in rate, make sure my emails get read, and sell product. I'm new to all this, don't get me wrong I have plenty of ideas, I'm wondering what your ideas are.
Thank You In Advance For Your Help,