Somebody just kick me in the a$$ for being stupid out of season

I logged into my AdWords account yesterday and nearly
cried. I was shocked at how much my bill has piled up this
month, but it's my own fault.

I haven't run AdWords campaigns for awhile because I always
seem to spend more than I make, so I had pretty much given
up on it.

But earlier this month I remembered I have a package of
holiday products, so I thought I'd start an ad campaign to
sell some.

Well, I forgot I had started it and I didn't login to
AdWords again until yesterday. What I saw shocked the hell
out of me - $163+ and I haven't made one single sale.
Arrrrrrrgggg!

Worse yet, I had also forgotten to turn off the content
network so the biggest majority of clicks came from
untargeted traffic. (I'm sure the sites my ads ran on made
some decent money, though. lol)

I was so mad at myself when I discovered this. I've
never forgotten about my campaigns before. I
normally check them every day, adjust my daily budget
and/or turn them off when they're not making money.

The moral of the story?

DON'T forget about something this important in your
business. While $163 won't break me, it's a helluva beating
when I could have fixed the problem by turning off the ads,
adjusting my budget or re-written the sales page for better
conversions.

<going to beat myself up now>

Denise