A valuable marketing lesson from P90X
I'm a fitness fanatic. I personally don't use P90X but my wife does and so does some of my other freaks. 
For those who don't know, P90X is a killer fitness product that's taken the world by storm, mainly because the founder Tony Horton is an insane info-marketer (that's for another post!) and they crush it with their info-mercials.
Anyway... In a recent interview with Men's Health, Tony revealed four P90X fitness principles. I found the 3rd one relevant to not just health but life and business as well.
The main reason why our business isn't experiencing quantum growth is because we neither find nor flirt with the line. We are comfortable with what works and stick with that, ignoring the dynamic nature of the changing rules of the marketplace.
I remembered when I just refused to outsource. Even though me and my wife were stretched to the brim from doing all the work ourselves, we were making 5 figures so why allow some random hire to screw up a good thing.
It's only out of the threat of burn out we started outsourcing. Was it uncomfortable? You bet. Were we endlessly frustrated from our rookie mistakes? Hell yeah. Did we feel like running away from the line and doing what feels good? Yup.
Yet its when we push through that true breakthrough happens. We now have 10 people working under us and our business has grown geometrically. We deal with some of the biggest portals in our region. All because we flirted with the line and build our team.
The line can look different to you. It can be paid traffic. It can be SEO. It can be creating your very first product. Heck, it could be just getting off your bum and doing something, anything.
Find your line, and flirt with it over and over again. In the physical realm, your muscles will grow. In the self-development realm, your character will grow. In the business realm, your wallet will grow.
What is your line? And how do you plan to flirt with it?
For those who don't know, P90X is a killer fitness product that's taken the world by storm, mainly because the founder Tony Horton is an insane info-marketer (that's for another post!) and they crush it with their info-mercials.
Anyway... In a recent interview with Men's Health, Tony revealed four P90X fitness principles. I found the 3rd one relevant to not just health but life and business as well.
| Find (and flirt) with the Line The Line is your discomfort threshold. It's the one pushup beyond what you think you can do. It's that extra agonizing rep after you've finished a set. But it's not just the effort that's important; it's the desire to want to go there again and again. That's the secret to becoming fit. And it's the reason Horton scoffs at walking, riding an exercise bike while reading, or doing any mild form of cardio as a sole means of fitness. "Walking is just a waste of time for most people," he says. "We're primates and we walk--that's what we do. And even though it's better than doing nothing, it's not enough. You have to find that Line in whatever you're doing and continually push it out." P90X at your place Use Horton's discomfort scale to gauge where you are during your workout. 10 = so brutal, so awful, you're miserable. 9 = just short of the above. 7 or 8 = really hard, but you're maintaining form and hanging in there. 6 = it's not a 7 or 8, but you're working as hard as you can today. 5 = you can do more...but you're not. 1 to 4 = unless it's a recovery day, you're wasting your time. The Line is at 6, 7, or 8 on the scale. |
I remembered when I just refused to outsource. Even though me and my wife were stretched to the brim from doing all the work ourselves, we were making 5 figures so why allow some random hire to screw up a good thing.
It's only out of the threat of burn out we started outsourcing. Was it uncomfortable? You bet. Were we endlessly frustrated from our rookie mistakes? Hell yeah. Did we feel like running away from the line and doing what feels good? Yup.
Yet its when we push through that true breakthrough happens. We now have 10 people working under us and our business has grown geometrically. We deal with some of the biggest portals in our region. All because we flirted with the line and build our team.
The line can look different to you. It can be paid traffic. It can be SEO. It can be creating your very first product. Heck, it could be just getting off your bum and doing something, anything.
Find your line, and flirt with it over and over again. In the physical realm, your muscles will grow. In the self-development realm, your character will grow. In the business realm, your wallet will grow.
What is your line? And how do you plan to flirt with it?
Blogger at RicherOrNot.com (Make Money online blog but also promoting ethical internet marketing)
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