I've been reading through the discussions of various product launches, and one of the stickiest issues that comes up is the GUARANTEE, along with the associated little details in the terms of service.
Most of the time, the worry about guarantees is much ado about nothing - the TOS may have some confusing stuff that they copied and pasted from somewhere else, but the guarantee is pretty clear. Sometimes, the guarantee changes halfway through the launch.
It's not a secret that StomperNet launches products, and it's probably not a secret that we will do that again in the near future.
Before we do, I thought it would be interesting to start a discussion here about the "perfect" guarantee - not just what's best or most self-serving for the company or individual making the offer, but for customers as well.
We'd all love to be able to consume an entire course, spend several months taking (or putting off) action, and still be able to get our money back if we don't get the results we want, or if we just didn't bother to do anything with it at all.
But is that reasonable? Is it fair? Is it realistic at all? If you go for more than a 30-day return policy when you sell the product, the merchant account providers will complain, and with a long guarantee, they may even withhold funds.
What are some guarantee terms that you personally hate? What are some things you feel are "must have?" How should merchandise returns be handled? What's fair to the buyer, and to the seller?