I was talking the other day with a good friend on Skype. We were focusing on the reasons so many people fail at online marketing while others such as my friend are able to go from $0 to six figures in only a few short months.
After quite a long discussion covering many different areas I decided I was going to do a WSO on the strategies. However, the more and more I thought about it the more I decided I wanted to give this one away.
Granted by doing so I can't write 5k words on every technique we discussed but I can give you the true golden nugget of the whole strategy session.
Are you ready?
I used to play video games; I mean A LOT of video games. In fact, at one point I actually made money playing video games. (Another story for another time)
I was able to make money though and become one of the best at what I played BECAUSE I was laser focused. Now, here's what I mean.
I literally sat in my chair for 12-14 hours at a time sometimes perfecting my game. The world around me did not exist. Only that game. (This of course changed when I married/had children.)
Now, imagine that instead of being laser focused I tried carrying on a conversation with friends, reading emails, checking facebook, jacking around in forums all day, etc etc all while trying to play that video game.
What would happen?
I'd lose, get killed, fail, etc etc etc.
Pretty easy to understand right?
Well, that is how 95% of people approach online marketing. With ZERO focus.
Look, I am about as ADD as they come. I've literally been to a dr for conditions such as OCD. No, not kidding.
I know how freakin hard it is to focus some times so here is what I do.
I hire myself. Yes, I hire myself. When you are an employee you do what you are told right?
So, I set myself a schedule for 8 hours a day of work. During those hours I am not allowed to do anything other than work. So, if I am a product creator I focus on creating products, if I am a JV person I work on creating new JVs, if I am a mini site man I work on my mini sites, etc.
Anything that isn't in line with my end goal gets done outside that time frame.
So if you just can't help playing in forums, buying WSOs, chasing the next great hope, etc fine. I won't ask you to stop.
BUT, at least do that in your "free" time as a hobby because that is really what it is; a hobby. During your work time you need to focus on your work.
I hope you found this analogy helpful.