Has ANYONE been using ppc successfully anymore?

23 replies
I'm trying to find out if ppc is still a legit way of successful marketing. I'm a "do things fast" kind of guy. If I'm gonna build site, I want to see results fast. But, I haven't used ppc in quite a while.

Actually, I tried a few weeks ago to put one of my sites on an Adwords campaign and I got denied. I guess they changed the rules a bit. You gotta be really "in order" to get your site accepted for Google ppc. Basically kiss the big Google ass.

Anyway, what I was wondering was if anyone has been dealing with ppc lately. Yes,, I know,, I too try to rank organically too, but, I wanna do an experiment with some high priced products just to see what happens. I'll be the Guinea Pig.

So, just let me (and everyone) know how your ppc campaigns have been and what style of site you use.

And, if you want, click on my link below to see my results. Just write a reply on the last post and leave an email too. If you want. I'm gonna be going after the 500-1000 dollar IM products. But 1st, I wanna hear from Warriors to see what's the HOT way to do ppc now.

Help me help you, Warriors.

Robert X

Anyway,, let me know please,, and I will keep you posted
#anymore #ppc #successfully
  • Profile picture of the author jrodriguez315
    Lots of people are having good results with Facebook ads. It seems to be extremely popular right now. I see Frank Kern ads on Facebook all the time. Something to think about. Also don't forget about the other ad networks like Yahoo!
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  • Profile picture of the author vanalli
    Hmm, I haven't tried Facebook ads, but may consider that in the future.
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    • Profile picture of the author Richard Van
      Hello Robert,

      I've quite a few PPC campaigns and I run a few for some offline clients too. I've never had any trouble with them at all and I've even had a free advisory chat with a Google employee who gave me some very good tips.

      If you want some really good information on it, I'd recommend going to Perry Marshalls blog where he has a free 5 day PPC course. It's very good indeed, he doesn't try and pitch anything and the guy is very well known for being particularly successful at PPC.

      The sites I send traffic to are very diverse indeed, one thing they are though is very relevant to the advert and the keywords I'm targeting in my campaigns.

      One other thing, don't make this one of those threads where you post your progress, I know the forum doesn't like them, obviously for the reason that if everyone did it, any new posts would stay on the front page for a few seconds and all the ongoing threads would permanently be there.

      Not having a go at you Robert, just letting you know. Have a look at Perry Marshall too.

      Edit....and if Andy's been doing this since it began, he'd be very much worth listening to as well. (No payment needed Andy)
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      • Profile picture of the author Robert X
        No,, I got a little blog where I will post. Or it will be here but in my personal stuff. I won't post out here.

        Thanks
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  • Profile picture of the author Robert X
    Yeah,,,, Facebook huh. Never done that before. But, check out my link below and I have the stats for conversions on all marketing techniques. It's an eye opener. I'm not selling anything, just go look so you know what marketing methods are the best. And this is ranked by a special site that does this for Google,, I think.
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  • Profile picture of the author Rob Whisonant
    Using all types of adwords campaigns with good success. I use blogs as the landing pages. Usually a squeeze page with a great bribe.

    Re's
    Rob Whisonant
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  • Profile picture of the author Apollo-Articles
    Just remember you can't direct link to an affiliate page with Google or have a review style page as your landing page (as this is seen as a "bridge page").

    So you have to be a little more inventive!

    Sam
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  • Profile picture of the author Andyhenry
    I've been using PPC since Google's Adwords program began and it's always been a solid marketing element for me. It's still as solid now as ever before. You just need to make sure you test your campaigns, improve the responsive ads and trim out the losers.
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  • Profile picture of the author jwhitebiz
    PPC is just fine and works great...Adwords on the other hand is horrible, and you could follow every rule, and still get shut down. Adwords is like playing craps.

    Bing, Pulse, Adsonar, FB, etc etc.
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    • Profile picture of the author Richard Van
      Originally Posted by jwhitebiz View Post

      PPC is just fine and works great...Adwords on the other hand is horrible, and you could follow every rule, and still get shut down. Adwords is like playing craps.

      Bing, Pulse, Adsonar, FB, etc etc.
      Adwords is PPC :rolleyes:

      Not everyone gets shut down.
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      • Profile picture of the author Andyhenry
        Originally Posted by Richard Van View Post

        Adwords is PPC :rolleyes:

        Not everyone gets shut down.
        Yeah.

        I don't recall ever meeting anyone who got shut down and it hasn't happened to me so it's definitely not a crap shoot. Their rules are pretty straight forward and you can speak to them directly to make sure you're doing things ok.
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      • Profile picture of the author jwhitebiz
        Originally Posted by Richard Van View Post

        Adwords is PPC :rolleyes:

        Not everyone gets shut down.
        You will, don't worry

        Unless you're ebay, amazon, or other bigger sites with pre-negotiated deals.
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        • Profile picture of the author Richard Van
          Originally Posted by jwhitebiz View Post

          You will, don't worry

          Unless you're ebay, amazon, or other bigger sites with pre-negotiated deals.
          Well Andy's done it since it began and I have for over 4 years.

          So no I won't, because I do it properly, you clearly didn't.

          I look forward to your doomsday prediction when only big companies advertise. :rolleyes:

          Seriously, if it didn't work for you, it doesn't mean we're all like you. Perhaps you should have tried doing it like a business rather than the card game you mentioned.

          Are you saying we should all stop now because Jwhitebiz had his account closed? That's like saying no one should drive cars because once, someone had a crash.
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          • Profile picture of the author jwhitebiz
            Originally Posted by Richard Van View Post

            Well Andy's done it since it began and I have for over 4 years.

            So no I won't, because I do it properly, you clearly didn't.

            I look forward to your doomsday prediction when only big companies advertise. :rolleyes:

            Seriously, if it didn't work for you, it doesn't mean we're all like you. Perhaps you should have tried doing it like a business rather than the card game you mentioned.

            Are you saying we should all stop now because Jwhitebiz had his account closed? That's like saying no one should drive cars because once, someone had a crash.
            Nope, I just said its like playing craps...no doomsday nonsense. You have no clue what I did...but all it would take is 2-5 competitors in your niche that looks similar and google will say the ads and pages are all starting to look alike because they have an irrational fear.

            I worked with a company that had a rep, 6 years of history and we spent $10k/day, what we thought was a good relationship, didn't matter.

            Adwords is a great source of traffic, but if someone is wanting to get back into PPC, its the last thing I'd recommend.
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        • Profile picture of the author Andyhenry
          Originally Posted by jwhitebiz View Post

          You will, don't worry

          Unless you're ebay, amazon, or other bigger sites with pre-negotiated deals.
          Sorry but that's BS....

          I've had an Adwords account since they launched it and never been shut down.

          You've gone from it's a crap-shoot to it's a certainty.

          It sounds like your bitterness about your own experience is poisoning your perspective.

          Maybe it's time to let it go and release the poison.
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  • Profile picture of the author David_Thompson
    Hey Andy,

    question for you mate...I've never done any kind of PPC in my entire online life so got to ask this, what makes PPC such a solid business practice of promoting a product?

    or maybe anyone that is doing PPC can explain there is just so much talk about PPC, media-buys and all kind of pay per click/leads...

    --David
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    • Profile picture of the author Robert X
      Originally Posted by David_Thompson View Post

      Hey Andy,

      question for you mate...I've never done any kind of PPC in my entire online life so got to ask this, what makes PPC such a solid business practice of promoting a product?

      or maybe anyone that is doing PPC can explain there is just so much talk about PPC, media-buys and all kind of pay per click/leads...

      --David
      Well, PPC is the fastest way to get noticed by the search engines or wherever you decide to advertise. It's just paying to have your sites ad posted very high in the rankings. Those ads on the right side of Google are paid ads. And, you pay for every click, but , it doesn't guarantee you will get sales so it's very risky and can cost a lot. So, be careful with it.
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    • Profile picture of the author jwhitebiz
      Originally Posted by David_Thompson View Post

      Hey Andy,

      question for you mate...I've never done any kind of PPC in my entire online life so got to ask this, what makes PPC such a solid business practice of promoting a product?

      or maybe anyone that is doing PPC can explain there is just so much talk about PPC, media-buys and all kind of pay per click/leads...

      --David
      It's not solid as in predictable and stable, but there is always money in it and its fast vs other methods, thats why most people like it.

      But for example, many bigger VC's, private equity, etc companies won't even touch a company that the majority of the traffic is paid traffic.
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    • Profile picture of the author Andyhenry
      Originally Posted by David_Thompson View Post

      Hey Andy,

      question for you mate...I've never done any kind of PPC in my entire online life so got to ask this, what makes PPC such a solid business practice of promoting a product?

      or maybe anyone that is doing PPC can explain there is just so much talk about PPC, media-buys and all kind of pay per click/leads...

      --David
      Hey David,

      The beauty of PPC is that it's more like a science than many things online. You can work see exactly what you're spending, exactly what you're getting for the spend and can see quickly what any changes do to your results.

      At the heart of PPC is - conversion rates and value per spend.

      If you know what your visitor value is then it makes everything much simpler.

      For example - if you have a sales page that converts at 0.5% (i.e you send 200 people to it and 1 person buys/signs up etc.) and you know that each new customer is worth $100 to you (that may be just on the front end sale, but ideally you want to have a decent funnel of products so that the average customer buys several products over their lifetime with you) then you know that you can afford to pay 50c per click for your ads in order to break even.

      If you can increase your conversion rate then it means more profit.

      If you can decrease your spend per click it means more profit.

      But fundamentally you want to first work out what a new customer is worth if you want to know how much you can spend and make money.

      Many people seem to overlook this simple fact and (for example) just send people to an affiliate product or page where they only get a commission on the front end sale - which puts them at a massive disadvantage because it means you only have that one-time revenue to cover your spending costs.

      i.e your page converts at 0.5% but you make a commission of $20 one time. That means that your cost per click budget is 10c which may or may not be enough to get the traffic levels you need.

      So - having a funnel which means your customers buy more than once means that your customer value is higher and you can spend more on clicks - this is the one biggest factor in outperforming your competition. They often just focus on the front-end sale and end up with a lower budget and can't work out how you make money by spending more than them.

      Also making sure your ads go to the best possible page for what the ad was about makes a big difference. A lot of people just send their traffic to their homepage and get lower conversions. When your conversions are high you also get a better CPC which means you make more money and have more to spend.

      Andy
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  • Profile picture of the author Robert X
    Hey Guys,, Lets not fight. As Rodney King said,, can't we all just get along
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    • Profile picture of the author Richard Van
      Originally Posted by Robert X View Post

      Hey Guys,, Lets not fight. As Rodney King said,, can't we all just get along
      I'm not fighting Robert, I've made my point

      I just thought it was funny the guy, who knows nothing about me, knows for a fact my account will be closed.

      He doesn't.

      Besides, why would Google close all their customers accounts, except the big boys they already have, while all their competition keeps theirs?

      Not really a very good business model is it. They want more customers, that's what most businesses tend to strive for.

      Originally Posted by jwhitebiz View Post

      Nope, I just said its like playing craps...no doomsday nonsense.
      I'm not going to carry on with this anymore but let me correct you.

      I said not everyone will get shut down, you responded

      You will, don't worry
      You then said this, which is where I came out with the doomsday nonsense..

      Unless you're ebay, amazon, or other bigger sites with pre-negotiated deals.
      See, you didn't just mention craps.

      Anyway, it doesn't matter.

      It works for me but not for you, no idea why Google would turn away 10k a day or $3,650,000 a year though.

      Nice to meet you all the same, we agree to disagree on this one.

      lets get back on track.
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  • Profile picture of the author Matt.Lake
    Originally Posted by Robert X View Post

    I'm gonna be going after the 500-1000 dollar IM products.
    Probably not the best market to go after with Google Adwords. They clearly say they don't like the "make money" products... although some may disagree.
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  • Profile picture of the author jwhitebiz
    Yeah, its really not a big deal, clearly there is some misreading my post....

    My point was for the person posting...I would not get back into it and there are so many easier other alternatives, take it or leave it (with respect to adwords).

    If its working for you great, Google doesn't need money, and I've seen companies go out of business because google slapped their top campaigns, shut an account off etc., but assess your own business diversity and risk however you'd like.
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