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Making Money with Amazon Niche Sites vs Super Store

by dexignz
16 replies
When promoting Amazon products do you think it's best to build one physical product SuperStore review site or a lot of Niche Review Sites?

I setup a simple Amazon niche review site, put it on autoblog mode and my first sale was $899 which ended up geting me $25 commissions without marketing the site. (Only 2.78% ad fee rate since it was the first sale)

Now I'm wondering if it's worth investing the time to make a SuperStore Review site that promotes all products and categories or if I should just spend the time targeting high traffic low competition buying keywords. It seems a lot easier to target those same buying keywords on a SuperStore site then to buy 25+ domain names and try rank each site.

What does everyone think based on your experience?
#amazon #making #money #niche #review site #sites #store #super
  • Profile picture of the author Ruth P
    There are pros and cons to both. If you have a bigger site that you focus your time in then it could potentially rank for a huge number of long tail keywords over time, which would be great for earnings. That said, you definitely don't want to put all your eggs in one basket either. Your site could get penalized in the search engines, or something could even happen to your Amazon affiliate account. You may also find it more difficult to promote and target your super site if it's based around a lot of random products that aren't necessarily related. Perhaps you could start with one type of product, focus on that, then expand if you feel it's going well.
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  • Profile picture of the author lstoops
    I agree with Ruth about not putting all of your eggs in one basket. It would suck if you made a lot with one site and then poof your rankings are hit and you lose your income overnight. I would build a few niche sites that focus on different markets (not products). So for example, baby stuff sells well on Amazon, build a niche site within this niche and promote top selling baby items.
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  • Profile picture of the author matt5409
    I set up several niche sites at the beginning of the year - some are earning regularly, but the potential is capped.

    Now I'm building a large site (www.qubok.com) which is proving HARDER to rank and get sales but like Ruth says, I expect this to bring me a lot of continuous traffic over time. If it is successful within 6 months I intend to build another large site in another niche.

    Large sites, I think, are the way forward, as they have more potential for growth.
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    • Profile picture of the author ezeway
      Yeah, It might be not easy to rank bigger site, but in a long term run it's really worth all your effort. I'm thinking about one myself
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  • Profile picture of the author dexignz
    Thanks for the suggestions. I definitely don't plan on putting all my eggs in one basket. I was thinking of building a superstore along side of a few niche sites to see which one does better. Then whichever one pulls in the most sales I'll focus on that one most.
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  • Profile picture of the author SEOThomas
    Small keyword focused websites are the way to go!
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    • Profile picture of the author matt5409
      Originally Posted by SEOThomas View Post

      Small keyword focused websites are the way to go!
      care to back that up?
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      • Profile picture of the author jan roos
        Originally Posted by matt5409 View Post

        care to back that up?
        I build small'ish niche review sites and it's working well for me so far. If one site drops in Search engine rankings the others make up for it while this one recovers. I like it this way because I feel more secure than just having one big site.

        With that being said. I think it's best to just do both. I will be building one huge site next.

        Look at consumersearch.com or consumerreports.org to see how it's really done. These sites pulls millions of visitors a month and must be making great money.

        Cheers

        Jan
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        • Profile picture of the author myob
          Of course always be testing. But what I have found in my niches is that visitors seem to convert better and buy higher end products if choices are narrow. It may seem cumbersome to manage hundreds of domains, but targeting very specific niches results in very impressive commissions.
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        • Profile picture of the author Craig McPherson
          Originally Posted by jan roos View Post

          Look at consumersearch.com or consumerreports.org to see how it's really done.
          Very true Jan.

          Why not build a monster THEN have niche sites pointing to each category on your monster
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  • Profile picture of the author Jason Perez O'Connor
    You'll be surprised just how much you can add to a "small niche site". I wouldn't aim for just product reviews, but rather information that relates to those products in the way of hobbies and/or tasks.

    Larger sites have a huge earning potential, due to the high availability of pretty much any keyword you want. With niche sites you're limited to keywords relating to that niche.

    That said, I know you shouldn't put all your eggs in the basket (and I do recommend you diversify), but larger review sites usually end up with more trust and some form of branding, making it harder for penalization (not that it can't still happen).

    Creating a larger site also opens up more opportunities for expanding on the review model, and adding other features to the site.

    Just sayin.. Both have its benefits.
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    • Profile picture of the author JRCarson
      I think you want to find those keyword sites that are very targeted, but still have a huge potential for expansion, even though it's highly targeted to a specific niche.
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  • Profile picture of the author jgant
    If you go with one large site, be sure to add diverse content - not just a bunch of reviews with affiliate links. I did this and I'm not ranking very well. It's been a huge disappointment.

    A niche site with one review and 10 info pages is diverse. A huge site with 300 reviews and not much else is a thin affiliate site and if Google manually reviews it, you could lose all your traffic - like I did with one site.
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    • Profile picture of the author dexignz
      Originally Posted by jgant View Post

      If you go with one large site, be sure to add diverse content - not just a bunch of reviews with affiliate links. I did this and I'm not ranking very well. It's been a huge disappointment.

      A niche site with one review and 10 info pages is diverse. A huge site with 300 reviews and not much else is a thin affiliate site and if Google manually reviews it, you could lose all your traffic - like I did with one site.
      I've tested the WPZonBuilder wordpress plugin and it works great for building a amazon affiliate site and it's setup so that you can include customer reviews so it'll be diverse content. I also include articles and other information on my sites to help rank for different keywords.
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  • Profile picture of the author pbrite
    I love these posts. I set up an aStore last night and I'm certain the items will sell well...IF I put them on the right type of page. Got some good ideas out of here!
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    • Profile picture of the author dexignz
      Originally Posted by pbrite View Post

      I love these posts. I set up an aStore last night and I'm certain the items will sell well...IF I put them on the right type of page. Got some good ideas out of here!
      I don't think google will index all the products in astore since it's basically a framed site, you may be better off using another amazon affiliate plug that will pull the products directly on your domain. When those pages get indexed you'll get more organic traffic.
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