Should I segment my list

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I have a health and fitness niche, and my visitors have both fat loss and strength gain targets, and cover both male and females.

The keyword I'm going after is general, like "barbell training" for instance.

But visitors stick around and I have low bounce rate, so it's not too general.

I'm having a bit of a dilema though, I'm wondering whether there is enough money in this to bother create different newsletters for the different segments.

Although my biggest concern is if I ask visitors to send me too much information off the bat, it may reduce optin rates.

I plan to ask for gender and training goals as well as name and email

Sex
[] Male
[] Female

Training goals
[] Fat loss
[] Strength gain
[] Fitness



Has anyone done any split testing to see what the optin rates are like? I don't have much traffic (currently 30 a day) to do my own split tests.
#list #segment

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