Value of Twitter followers vs email subscribers.

I tend to prefer email subscribers. why? because I see phenomena that twitter account is no longer a social network, but it was a promotional event. very difficult to get targeted customers, most are mutually promote their products. haha. maybe I'm wrong, but I really see this event. how other opinions?

twitter followers are mostly useless. it does not even compare to having a list.

BUYER email lists is the best thing since sliced bread.

Although you know what? I can see immediate traffic when I tweet and also get more sales so as much as twitter isn't my favorite thing it does have value.

Twitter? Is that thing still around? Seriously, in my honest opinion, Twitter is an absolute waste of time. There are much better things you could spend your time on such as building an email list or a Facebook fanpage. These will be much more successful for you.

Twitter is slowly following the same fate as MySpace. Someone has done the job better (Facebook) and they don't know what to do. They still haven't even figured out how to make money from it without pi**ing people off. The doors will close one day soon... you just wait and see.

There's a big misconception about Twitter followers. You don't have to have them to market successfully. Regardless, your list is more valuable hands-down. It's more like having them in your back pocket.

What matters isn't whether it's Twitter, email, or (insert trendy site here). What matters is the CONNECTION you have with the people reading the message. Work on building that and they'll follow you wherever you go.

I feel like the value of twitter followers has been dramatically decreasing. There are more and more marketers on twitter and people are getting more and more used to the @ tweets thrown at them by spam accounts and the offers tweeted at them. Plus you only have less than 140 characters to convince your person to click through to whatever you're promoting. You also have the possibility of being banned by twitter which kills all of your twitter marketing in one shot unless you're managing multiple accounts. With email marketing you can send longer messages and have those subscribers forever or until they unsubscribe. Plus people never part with their email, but they may check twitter less and less often.

I will reply on this one... I have both. A subs list and Twitter followers, and although some will prefer one to another, thus far, my personal experience shows that my twitter followers holds more value, however, please understand that one needs to write "Very" good Headlines to get a Tweeper to click a link. Without good headlines, the e-mail list then becomes more valuable.

Some will argue that a good headline or body is also part of an e-mail. But bottom line is as of this writing, and considering I can write good Headlines within 140 characters or less, the twitter medium has proven more valuable to my business. I took me 12 days to reach 10,000 followers and I get 10 to 20 clicks a day yielding 1 to 3 sales a day. A 10k subs list would yield no sales most times. I admit this would be from a not so fresh list of subs. Results would be different if subs were fresh from less than a week.

I'm still studying and fine tuning the twitter medium to my business as I think it holds more value long term.

Bernard St-Pierre

It depends, you could have a niche targeted email list and you could also have a niche targeted twitter account. In this case email marketing is better. You could also have a million untargeted scraped emails and a million twitter followers. In this case twitter is hands down better.

Most people here are underestimating Twitter. I admit in some aspects it's not as good as it used to be, but it's more of a numbers game. You can achieve IMMENSE traffic and viral activity through the use of twitter through re-tweets. Not to mention pay per tweet programs are very lucrative depending on how large your following is.

Double opt-in email subscribers that you've accumulated organically are 1,000 times more valuable that any Twitter follower. It's like building your own tribe if you know how to establish trust, liking, and build rapport.

Too much noise on Twitter for most to be concerned with what you have to say. You can get good targeted leads from there, but it's not as easy as it used to be. Your time is best spent building an email list.

I did a little experiment on Twitter. At the time, I had around 8K followers.

I tweeted: "If you see this tweet, please let me know... I want to see if my tweets are being seen by anyone."

I did this at various times of day. Guess how many people responded out of EIGHT THOUSAND followers?

The MOST responses I ever got was 7. And this was back when EVERYONE and their brother was wasting their day on Twitter.