Do I make the site just like I would any other niche site?
keyword based domain, articles?
One of the things I have been wondering is lets say I start promoting product/offer XYZ. I build a bunch of back links based on keywords for that product.
What happens if I determine that isn't a good product or what ever
and I want to start promoting product/offer ABC if the keywords are different?
Are all those backlinks wasted? Do i need to change domain names?
Should I use a more general domain name?
Any input would be helpful.