Best day for a product launch?

32 replies
Hi all,

I am selling a product via a "perpetual launch" model, and was wondering if anyone has any experience or done any testing as to what the "best" day to go live with the product might be? Monday? Wednesday? Friday? Any reason why?

Obviously I need to (and will) test various days, but I was just wondering if anyone has done any similar testing?

Thanks,
Derek
#day #launch #product
  • Profile picture of the author hotlinkz
    During the past 20 years, I have always seen research pointing to...

    1. Wednesday
    2. Thursday
    3. Friday

    These are the most quoted days for online marketing as well as offline direct marketing. It also varies depending on the expert or authority being quoted.

    Based on my personal experience and research, it's really never been that big of an issue. On the contrary, I have found that it's more important to look at what is taking place on the date you wish to launch.

    Primarily, you should ask the question... "Are there any major "guru" launches occuring on the day I want to launch?"

    Good luck with your launch.
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  • Profile picture of the author WillR
    According to Jeff Walker the best day of the week is Tuesday. Monday is too soon after the weekend and people are still getting settled in to work. Wednesday and after is getting too close to the next weekend and you won't be able to maintain the momentum very well through the weekend.

    Remember, the first few days after the actual launch day are just as, if not more, important than the launch day itself. In a lot of launches you will make more sales over the next few days than you will on the launch day - so keep that in mind and schedule things accordingly.

    I think it does depend on the behavior of the market you are targeting as well.
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    • Profile picture of the author Presto Smith
      Originally Posted by WillR View Post

      According to Jeff Walker the best day of the week is Tuesday.
      I have heard that Tuesday is the best day as well. This comes from the entertainment industry. Typically new albums and movies are released on Tuesdays. I assume that they have done the due diligence to know that statistically Tuesday is the best. Good luck on the launch
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  • Profile picture of the author E. Brian Rose
    Monday through Friday are all bad days. Weekends won't work either.
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  • Profile picture of the author K_tir
    A Thursday before pay day is definitely the best day.
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  • Profile picture of the author BloggingPro
    I think it depends on your niche. For example I promote coupon codes to list of women interested in high heels. Monday's are absolutely terrible, but Wed, Thur, and Fri are always great. I mix it up. Thought about emailing them daily, but don't want to push my luck.

    As for me personally? I prefer for products targeted towards me and my tastes to launch on Thursday's. The day is just boring if you ask me, so I love to see a new promotion for something I need (or may not know I need) that day.
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  • Profile picture of the author shmeeko69
    Originally Posted by Derek Thomas View Post

    Hi all,

    I am selling a product via a "perpetual launch" model, and was wondering if anyone has any experience or done any testing as to what the "best" day to go live with the product might be? Monday? Wednesday? Friday? Any reason why?

    Obviously I need to (and will) test various days, but I was just wondering if anyone has done any similar testing?

    Thanks,
    Derek
    I think it's more important for the time of the month as opposed to what day it is. I try to launch a new product near the end of the month in anticipation of people who still work for employers and receive a monthly wage. I'm not sure about the States, but in the UK most people who are on monthly wages get paid between the 21 - 28th of the month and I usually base my launch around this time to try and maximize my selling potential.

    Mark
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  • Profile picture of the author HorseStall
    In my opinion anytime Tuesday-Thursday is the best time for a launch, avoid holiday weeks (pre and post).
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  • Profile picture of the author daddykool
    1) Launch Tuesday (anytime as WF is global)
    2) Bump Thursday if off 3rd page & not selling
    3) Last Bump Saturday if not selling
    4) Rebump every 10 days if selling well (from profit!)
    4) Repeat every week with multiple WSO's until you hit gold!

    Hope that helps :-)
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  • Profile picture of the author ericnelsonator
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    • Profile picture of the author Richard Van
      So to summarise, from what I can glean from this thread, the best day to launch can be on a Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday, any day of the year including leap years or.....

      ....None of the above :p
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  • Profile picture of the author lgibbon
    Banned
    After extensive testing, I've found that days
    that contain the letter "y" are best.
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  • Profile picture of the author mello87
    Launched at various times and got massively varied results. Launched on same days different week aswell and got different results. Everything is speculation really whens best to launch. The variables arent that tangiable either i dont think. Massive scope for speculation like i said. Im not so sure there is a best time to post/launch.

    Cheers

    Chris
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  • Profile picture of the author mikemcmillan
    If you mean putting a WSO up on the WF by "launching" I'm not sure the day of the week is that important. In the real world out there, and in the IM niche, Tuesday is by far the most preferred day as others have mentioned.

    Every major guru-type always tries to launch on Tuesday. That is not always possible because the major JV forums get clogged up with Tuesday launches way in advance. The guys with the track record of massive sales are going to get priority for Tuesday launches over a newbie.

    If you are trying to recruit biggies to promote for you, you also run into the problem of there always being plenty of Tuesday targeted big launches for them to promote. If you're new and unknown you are going to be trying to get big affiliates to promote for you on Tuesday when there are a lot of options for them to consider on that day. Therefore, an off-day might be easier to get them to promote. Friday's and weekends would be my last choice--stuff will fizzle by Monday morning.

    It depends on who you are, what you've got, how much affiliates can make from promoting and the perceived conversion potential of your sales page. Sound confusing? It is. But good luck with it! --Mike
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  • Profile picture of the author omk
    The real answer will from your actual testing, since it depends on your product, niche and where you market your products. You can start on a Tuesday and take it from there.
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  • Profile picture of the author aritrim
    I have launched my product offers, updates etc mostly on Mondays and had no problem. If you have a good product, I think it will just do fine on it's own.
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  • Profile picture of the author limestone614
    Wow, I'm Glad.

    It means I "just" managed to launch my first WSO on the correct day.
    What Luck.

    I guess the rest is history.
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    • Profile picture of the author Derek_Thomas
      Thanks for the suggestions every one. They've been well received.

      For the sake of clarity though, I'm not launching a WSO. It is an Internet Marketing related product though. I'm setting it up as a "perpetual" or "evergreen" or on-going launch, taking each visitor through a "live" product launch no matter when they happen to opt-in.

      For starters, my product will go "live" every Tuesday. Obviously, I will test and tweak this, but I greatly appreciate all of the advice...especially from hotlinkz, WillR, and mikemcmillan.

      Best,
      Derek
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  • Profile picture of the author xxdksxx
    This is a very interesting question, I have never thought about it but most of what I have seen released was released on Mondays.
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  • Profile picture of the author CDarklock
    My research says:

    Thursday
    Tuesday
    Wednesday
    Sunday
    Friday
    Monday
    Saturday

    That said, while the best time to launch a product is susceptible to statistics and analysis, the best time to launch your product is always now.
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    • Profile picture of the author AtomicDoom
      Originally Posted by CDarklock View Post

      My research says:

      Thursday
      Tuesday
      Wednesday
      Sunday
      Friday
      Monday
      Saturday

      That said, while the best time to launch a product is susceptible to statistics and analysis, the best time to launch your product is always now.

      Hahaha, good one!

      Most of my products earned me the biggest when I submited them at Tuesday. Other days gave me about 20% less earnings.
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  • Profile picture of the author vivaarturo
    I have seen the big guru launches and noticed there is no pattern to the day they launch. There was a successful IM launch a month back on Saturday morning so when people woke up to their emails they would see the launch.

    It is probably one of those things that can depend on your market, and the best way to learn is to launch and see what happens

    cheers
    Arturo
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  • Profile picture of the author flippianstar11
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  • Profile picture of the author Scott Skinner
    Best day? NOW!!
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  • Profile picture of the author Elkinton
    It appears that Tuesday and Wednesday are winners; as they land on the middle of the week. Many prospects are at work either trying to start or catch-up on the initials Mondays and rush out Friday’s projects. For many Saturdays and Sundays are either off days, get out the house or relax days. Keeping those merchandise in memories with the call to action appears to be better on Tuesdays and Wednesdays, add in Thursdays for repeat briefing.
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  • Profile picture of the author Sandor Verebi
    Originally Posted by ncmedia View Post

    The best day is tomorrow.

    No matter what day you read this on.
    Hi ncmedia,

    WOW!

    Smart people reducing the concurrency this way.

    Best,

    Sandor
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  • Profile picture of the author Kevin Rayman
    That depends on which market you are targeting.
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  • Profile picture of the author nortti
    In the past I always used Monday’s for a prelaunch day, send out special invites etc for this day.
    Then general public launch on the Tuesday.
    But as others have said it will depend a lot on your product or service.
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  • Profile picture of the author williamrs
    I'd go with Thursday or Friday... I've tested all the other days (except Sunday) and Thursday and Friday are always better for me.


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  • Profile picture of the author rafeel
    Product should be launch when it is completed. Normally it is Monday as the first working day to launch your product.
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