by flippianstar11 Banned
29 replies
Why IM emphasis on video markeitng?
#markeitng #video
  • Profile picture of the author JR Consulting
    Not everyone emphasizes video, but as the internet in general shifts more and more towards video, so will IM.

    You seem to have a lot of questions, which is good, but you might be better served by reading more and using the search feature. Most of the answers are there.
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  • Profile picture of the author swilliams09
    People are spending more and more time watching video online. As a sales tool, people are more likely to click on your video than read a wall of sales copy. The average person spends about 1 minute on a website, you can hook a viewer in 1 minute with a great video and get them to spend more time, and the more time they spend, the more likely they are to buy your products or services.
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    • Profile picture of the author DonMarketer
      Originally Posted by swilliams09 View Post

      People are spending more and more time watching video online. As a sales tool, people are more likely to click on your video than read a wall of sales copy. The average person spends about 1 minute on a website, you can hook a viewer in 1 minute with a great video and get them to spend more time, and the more time they spend, the more likely they are to buy your products or services.
      Excellent observation...
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  • Profile picture of the author Emma Francina
    Its very easy to explain the viewers in video also they can easily understand what we are trying to say. So video plays an important role.
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  • Profile picture of the author Susan11
    Video marketing is what that gives the viewers visual information about your services or products. It is one of the best methods of marketing.
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  • Profile picture of the author Abraham01
    I think its an important step to offer the video embed and its more likely interactive.It has more attraction towards user and easy understandable too.
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  • Video is the easiest way to get to Page 1 on Google quickly. Also a well produced video doesn't cost the earth any more and there is loads of great software out there that means you can now do it yourself if you want to.
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  • Profile picture of the author anonymousG
    Personally, I don't think anyone has established any certain ways to benefit from spending much money on video marketing at the moment.
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  • Profile picture of the author aritrim
    I believe it is because of the interactiveness. BUT it will heavily depend on the whole video storyline. A good sales copy is always better than a poorly done video.

    Over the years, I have seen many marketeers mix copy with video and applying video when required only. To present a chart, or a testimonial or a walk through of the product. Things that you cannot do in writing.

    When, you are going the video way, be sure to make it very professional, well edited so that people will actually watch it.

    Just my 2 cents.
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  • Profile picture of the author Fernando Veloso
    Consumers number going Up
    Costs going down

    Easy deal, quite honestly.
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  • Profile picture of the author Shirlyn
    You can easily describe your product information in a video with all its features and functionality.
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  • Profile picture of the author NicoleBeckett
    Video marketing can do alot for you. First and foremost, it shows *you*. That way, your viewers can see exactly who they're dealing with. If you can come across as legitimate and well-versed in your videos, it can help boost sales.

    Plus, from an SEO perspective, uploading videos to YouTube can get you on page 1 (thanks to universal search), even if your website isn't quite there yet. Since there are much fewer videos than websites for your target keywords, you'll have an easier time getting a video to rank than a website.

    Or, if your website is on page 1, if you can get a video to rank there, too, now you've taken up 2 spots on page 1 (and pushed one of your competitors to page 2!)
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  • Profile picture of the author omk
    Video is what's hot right now. People love video and for the last few years, video has been blowing up in popularity because it's a fast way to convey information. Video also is very entertaining. Marketers have noticed that if they use video on landing pages that conversions go up. So that's another reason why there is such an emphasis on video these days.




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  • Profile picture of the author samrathgupta
    [DELETED]
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    • Profile picture of the author Niky Ray
      Because:

      1) Google loves videos! A stupid video can rank easily and appear fast even on the first page.

      2) Videos are easy to do. You don't have to be a professional: Actually, the more amateur the approach the more relaxed your customers. Soft selling at its best!

      3) Videos are great fun! :p
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  • Profile picture of the author limestone614
    Why Video Marketing?

    Youtube gets HUGE traffic through it every day.
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  • Well, video allows a more personal connection between the advertiser and the prospect. The prospect can see there is a real person behind the webpage, so he's more likely to buy.

    Secondly, there are massive video distribution channels like YouTube that can get you loads of free traffic.

    And third, people are lazy. Many people would rather sit back and watch a video than sit and read sales copy or words on a website. They feel more like they're being entertained and it's less work for them.
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  • Profile picture of the author brandony
    Why Video?
    People do business with people they know, like, and trust. Video is about as close as you can get to having people physically in front of you talking. Moves you closer to making a sale.
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  • Profile picture of the author sdentrepreneur
    Video Marketing has been hot since I started online in 2007. I could type a long explanation why....but the key is to get your video ranked on Page One of Google on terms that people are searching for. Here is a short video I made 18 Months ago on this Topic

    http://youtu.be/Kpxkihy9UvA
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  • Profile picture of the author flippianstar11
    Banned
    Thanks
    Most important benefit is "we get to page one of google"
    people aremore likely to click on video rahter other search resutls
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  • Profile picture of the author Shazia Mirza
    I truly think video marketing is by far the easiest way to get traffic, even though it is hard to get that traffic to convert.

    I think if all article marketers put there energy into video marketing, they would be A LOT richer.
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    • Profile picture of the author HyperDeals
      There are many benefits to implement video marketing to your marketing today. Just make sure you do it right and precise for your objective. For example, I've been using video as the main content for my membership site. Members just love the fact that I can SHOW them the "how to" in less than 3 min and they know exactly what they need to do. I'm in the forex niche, so video is the best way to demonstrate and also it helps stand out from the rest of our competition.

      Let me share with you what have worked for me to create a high quality video every single day for my members. So in a nutshell:

      1. I use Camtasia and Screenflow for my screen recordings.
      2. The resolution I fell in love with is 720 x480. I found this resolution to provide nice looking videos.
      3. I render the videos in mp4 format. I switched from the .flv (flash format) as mp4 are also accepted by the Apple Ipad - Iphone formats and all other cellphones as well.
      4. I store my videos on my s3 Amazon account , as I want control of who view my videos and can "protect" some how a little better my content.
      5. Promotional videos I use Youtube, for SEO purpose and easy distribution.
      6. I use wordpress for my site, so it is easier to use many plugins to play my videos.

      So basically this is more or less what I use every day for the creation of my videos. You can see an example in here (NO I HAVE , NOTHING TO SELL OR OFFER IN THIS LINK) This is my niche site, so I just want to provide a sample of the quality of my videos, if you are interested. Live Video Trade Result | Profitable Forex Trading

      I hope this helps you understand, that not only videos are great for marketing, but it is an amazing tool for content creation. Just make sure to; depending on what you are trying to communicate, make them short and straight to the point.

      Cheers

      Charlie Diaz
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  • Profile picture of the author xxdksxx
    Videos give a viewer a personal feeling with your site, give them a reason to trust you because they can hear and see you as if you were in the room with them. That alone is gonna end up being a very popular way of marketing forever and is only gonna get better.
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  • Profile picture of the author Dr Livingston
    Youtube is the 2nd biggest search engine in the world. Video Creation is cheaper now and shown to be the most effective form of advertising.
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  • Profile picture of the author ZacharyBall
    well, you tell me, would you rather read an ebook or an article that is a few pages long, or watch a quick video with the same information.

    1. Videos attract the eye more than reading.
    2. You comprehend more information.
    3. A lot easier to pay attention to the content.


    We have just hit that type of generation now where videos will take over articles and ebooks.
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    • Profile picture of the author MarkPavic
      If you do testing on your landing pages, you will find that by having video, it does increase your conversions. It's not mandatory to have it on your sites but it does help.
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  • Profile picture of the author gskesavan
    Video marketing is in the up-trend (and will be for a few more years). Youtube is the 3rd highest viewed website in the world. Millions of people use youtube everyday. You can drive a lot of traffic to your website through video marketing. You have chances of making more sales with videos.
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  • Profile picture of the author ZaneZenMaster
    It's simple, what do you rather to do, watch a movie or read the book?
    Which one catches your attention more?

    For most people it's the movie "Video."
    So video marketing would prove more efficient and successful than article marketing, most of the time.
    After all, would you rather read a long sales pitch for a product, or watch a single video that tells you all about the product..
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  • Profile picture of the author Sandeep DG
    Video sharing sites get huge traffic and a nicely presented video connects instantly with prospective consumers.
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