Recently I read online that Facebook likes may be a better way to market products than e-mail marketing (if you have your own products). While I didn't believe it at first, the idea stuck in my head for a few days and I came to the conclusion that this method may actually be smarter than building an e-mail list in some cases.
Does anyone have experience with completely scrapping the idea of e-mail marketing and creating a fanpage for your product instead? In my opinion, facebook can be an even better way to communicate and personalize yourself with the people that "like" your page, and you can still give announcement and whatnot whenever you want.
I'm tempted to not focus on list building for an upcoming product I'm creating now, and instead try and get more "likes" to my fanpage. Anyone have experience with this before I attempt it?