Thoughts on Facebook Likes instead of an E-mail List?

30 replies
Hey everyone,

Recently I read online that Facebook likes may be a better way to market products than e-mail marketing (if you have your own products). While I didn't believe it at first, the idea stuck in my head for a few days and I came to the conclusion that this method may actually be smarter than building an e-mail list in some cases.

Does anyone have experience with completely scrapping the idea of e-mail marketing and creating a fanpage for your product instead? In my opinion, facebook can be an even better way to communicate and personalize yourself with the people that "like" your page, and you can still give announcement and whatnot whenever you want.

I'm tempted to not focus on list building for an upcoming product I'm creating now, and instead try and get more "likes" to my fanpage. Anyone have experience with this before I attempt it?
#email #facebook #likes #list #thoughts
  • Profile picture of the author Nightengale
    It can be easy to confuse building a Facebook fan page with building your own e-mail list. However, remember that your list is the heart and soul of your business. Your database of prospects and customers is your business equity.

    Until they've taken the step to actually get on your list, they're not really YOUR list. They're Facebook's list/equity. Although Facebook probably won't just disappear, they could seriously mess with your business just by changing their TOS or the way people use/interact/message with others. Your entire business is subject to Facebook's TOS and way they do business and they have a tremendous degree of control/influence over the way your messages are received and perceived.

    Until they opt in to YOUR list, they're not YOUR list; they're Facebook's list. Personally, I don't like giving that much control over my business to anyone else.

    Build your own list. Also collect snail mail addresses so you can incorporate offline marketing (like direct mail) with your online marketing to give your marketing efforts an extra boost.

    BTW, this is not just my opinion. This is the same thinking/strategy applied by multi-million dollar business owners like Dan Kennedy, Ali Brown, Sheri McConnell and Carrie Wilkerson.

    Hope that helps!

    Michelle
    Signature
    "You can't market here. This is a marketing discussion forum!"
    {{ DiscussionBoard.errors[3998906].message }}
    • Profile picture of the author Michael Shook
      Originally Posted by Nightengale View Post

      It can be easy to confuse building a Facebook fan page with building your own e-mail list. However, remember that your list is the heart and soul of your business. Your database of prospects and customers is your business equity.

      Until they've taken the step to actually get on your list, they're not really YOUR list. They're Facebook's list/equity. Although Facebook probably won't just disappear, they could seriously mess with your business just by changing their TOS or the way people use/interact/message with others. Your entire business is subject to Facebook's TOS and way they do business and they have a tremendous degree of control/influence over the way your messages are received and perceived.

      Until they opt in to YOUR list, they're not YOUR list; they're Facebook's list. Personally, I don't like giving that much control over my business to anyone else.

      Build your own list. Also collect snail mail addresses so you can incorporate offline marketing (like direct mail) with your online marketing to give your marketing efforts an extra boost.

      BTW, this is not just my opinion. This is the same thinking/strategy applied by multi-million dollar business owners like Dan Kennedy, Ali Brown, Sheri McConnell and Carrie Wilkerson.

      Hope that helps!

      Michelle
      This is what I tell my prospective offline clients when they tell me "I have a website, it's right there on Facebook"

      It's similar to Squidoo, Buzzle, Hubpages, Associated Content, and all the other who let folks build sites and pages on their proprietary webspace and then just claimed that user generated content.

      Make your own site the hub of your online presence and everything else lead back to it.
      Signature


      {{ DiscussionBoard.errors[3998941].message }}
    • Profile picture of the author Matthew Loop
      Originally Posted by Nightengale View Post

      It can be easy to confuse building a Facebook fan page with building your own e-mail list. However, remember that your list is the heart and soul of your business. Your database of prospects and customers is your business equity.

      Until they've taken the step to actually get on your list, they're not really YOUR list. They're Facebook's list/equity. Although Facebook probably won't just disappear, they could seriously mess with your business just by changing their TOS or the way people use/interact/message with others. Your entire business is subject to Facebook's TOS and way they do business and they have a tremendous degree of control/influence over the way your messages are received and perceived.

      Until they opt in to YOUR list, they're not YOUR list; they're Facebook's list. Personally, I don't like giving that much control over my business to anyone else.

      Build your own list. Also collect snail mail addresses so you can incorporate offline marketing (like direct mail) with your online marketing to give your marketing efforts an extra boost.

      BTW, this is not just my opinion. This is the same thinking/strategy applied by multi-million dollar business owners like Dan Kennedy, Ali Brown, Sheri McConnell and Carrie Wilkerson.

      Hope that helps!

      Michelle

      Well said and 100% true... You won't get very far online with just Facebook likes. Your email list is the life-blood of your internet business and so fundamental.
      Signature

      For the newest Facebook marketing tips that rapidly grow your online business visit my blog

      Click here to automate every aspect of your online marketing including, SEO, PPC, social media marketing, Facebook ads, article marketing, etc.

      {{ DiscussionBoard.errors[4007521].message }}
  • Profile picture of the author alcymart
    Michelle is right... I have both email lists and a follower movement in social-network mediums. I would however state that I prefer Twitter over Facebook, but will certainly never get rid of my mailing lists. They are at the core of my business.

    Bernard
    {{ DiscussionBoard.errors[3998936].message }}
  • Profile picture of the author CoolCaesar
    Why wouldn't you do both?

    However, from my point of view the best way to communicate with your customers individually is through an email list.

    An email list makes stuff look more "personal" if you know what I mean.

    So.. email list definitely
    {{ DiscussionBoard.errors[3998994].message }}
  • Profile picture of the author mookinman
    Why not do both? That way you're reaching two different audiences - facebook users and not.
    {{ DiscussionBoard.errors[3999020].message }}
  • Profile picture of the author jlongoria
    I like doing both, I use facebook fan page for promotions, discounts and contests. And my email list for more personal interactions and special products.

    That works for me
    {{ DiscussionBoard.errors[3999363].message }}
  • Profile picture of the author sdentrepreneur
    Posting on Facebook to the people who Like your Page is much less intrusive than getting a email. Look at your open rate on email campaigns. You can post 3 to 5 times per day on a Facebook Fan page but you can only email once a week or month.
    I feel that if you are using Facebook properly, it can be more powerful than a email list.
    They both have their own purpose.
    Signature

    Learn to become Digital, Internet and Social Media Marketing Consultant to Business Owners
    Click here to learn more - Internet, Digital and Social Media Marketing Training Course

    {{ DiscussionBoard.errors[3999385].message }}
    • Profile picture of the author Michael Shook
      I do agree it is a both rather than an either/or situation. They serve different purposes and the mindset of the folks in either group appears to be different. At least in the context of what they are doing - reading FB posts or reading emails.
      Signature


      {{ DiscussionBoard.errors[3999426].message }}
      • Profile picture of the author Nightengale
        Originally Posted by JMichaelZ View Post

        I do agree it is a both rather than an either/or situation.
        Yes, it's a matter of doing BOTH, not either or.

        Social media is here to stay and you DO need to be interacting with your clients and prospects on Facebook and other social media sites. But remember: your database is the heart and soul of your business; it's your business equity.

        Your first and primary goal should be to build a list of qualified prospects (and then turn them into customers). Once you have such a list (with BOTH their e-mail and snail mail addresses), you're free to market to them as often as you'd like, in any way that you like.

        Marketing to your OWN list is highly targeted marketing -- and it's a lot less costly. Any other type of advertising is going to involve some type of waste of time and money. A list of prospects who have opted in to receive your information is extremely valuable since they've told you they WANT what you have and are interested in hearing from you. It's permission marketing.

        Social media is here to stay and it's important to be interacting on social media sites. But it should NEVER trump your own list of prospects and customers!

        Michelle
        Signature
        "You can't market here. This is a marketing discussion forum!"
        {{ DiscussionBoard.errors[4004502].message }}
  • Profile picture of the author jt808
    I would defiantly not stop building a list. Your list are your customers who have already opted in to get quality stuff from you.

    Getting likes would be a great way to promote your website so people can sign up for your list.

    The focus should be on providing your list with the most value possible.

    JT
    {{ DiscussionBoard.errors[3999472].message }}
  • Profile picture of the author BloggingPro
    Doing both can only increase your bottom line over time. I promote high heels to a list and now most recently a Facebook fanpage. I get targeted likes by running ads and getting really cheap clicks (like less than 10 cents).

    I only have 52 fans on my fanpage and with on aff link post I've already made a sale. I launched this thing like a week ago. My email list continues to kick ass on Fridays as they tend to be payday's for most people.

    Facebook, autoresponders, websites... etc. They are all tools in your box to use. So use them all!
    Signature
    You're going to fail. If you're afraid of failure then you do not belong in the Internet Marketing Business. Period.
    {{ DiscussionBoard.errors[4005676].message }}
    • Profile picture of the author Martin Luxton
      So I should give Facebook the power to delete my whole marketing strategy on a whim?

      Martin
      {{ DiscussionBoard.errors[4006576].message }}
      • Profile picture of the author BloggingPro
        Originally Posted by Martin Luxton View Post

        So I should give Facebook the power to delete my whole marketing strategy on a whim?

        Martin
        /facepalm

        Has anyone ever thought how this "sky could fall at any time" thinking is hurting your business. It's just an ADDITIONAL avenue to create sales. Nobody is saying market solely on Facebook.

        Put your eggs in many baskets, diversify your income and see your business grow.

        This whole concept of, "well thats a ridiculous idea because Facebook could shut you down at any moment" is not getting you any further.

        What if's are fact, just because one marketer gets shut down doesn't mean you will.
        Signature
        You're going to fail. If you're afraid of failure then you do not belong in the Internet Marketing Business. Period.
        {{ DiscussionBoard.errors[4006582].message }}
        • Profile picture of the author Martin Luxton
          Originally Posted by BloggingPro View Post


          Nobody is saying market solely on Facebook.
          Please read the thread.

          Does anyone have experience with completely scrapping the idea of e-mail marketing and creating a fanpage for your product instead?
          /facepalm


          Martin
          {{ DiscussionBoard.errors[4006638].message }}
  • Profile picture of the author uebomoyi
    I'd definitely have to go with the email list. It seems as if it's a little easier to get to know your client. With facebook, I just feel like it's not as personal, it's kind of like a friendly vibe instead of a possible client.
    Signature

    {{ DiscussionBoard.errors[4006658].message }}
  • Profile picture of the author NickMarks
    I see so many new products coming out telling people to just focus on facebook likes, it makes me sick! Yeah, facebook likes and fan pages are good, but it should not replace your email list.

    Just consider it a leg to your business. You can use both. But if I had to pick just one, I would go with email marketing for sure.
    Signature

    Nick Marks is an author, speaker and was announced as the Internet Marketer Of The Year 2007 by Russell Brunson & DotComSecrets.

    {{ DiscussionBoard.errors[4007548].message }}
  • Profile picture of the author richgrad
    Keep your existing email list...

    You never know when/if fb will fade away... Look at friendster and myspace for eg
    {{ DiscussionBoard.errors[4009241].message }}
  • Profile picture of the author krjewellers
    I've done a lot of adsense type site where the purpose was to get a click and not necessarily the email address. I have many regrets about that today; however, I have found that social media, such as facebook, can help to kick start a list building process. It will never be as good as a customer list however.
    {{ DiscussionBoard.errors[4038936].message }}
  • Profile picture of the author Anthony W
    Set up an opt-in/squeeze page ON your Facebook fan page.. you eventually want to funnel your fan OFF of Facebook and back to your site.

    Use Facebook more to build trust and grow your list rather than marketing directly to
    Signature
    Looking to buy Facebook accounts. PM me!
    {{ DiscussionBoard.errors[4041322].message }}
  • Profile picture of the author celente
    We are moving into a new era i belive.

    I think as we move forward having likes and gaining attraction will be like having list.

    Sort of like people who read your blog and rss feed them to gmail or yahoo or what not.

    Same thing IMHO.
    {{ DiscussionBoard.errors[4041701].message }}
  • Profile picture of the author AdwordsMogul
    Well, I think social media is overrated. At least at this point.

    The thing is, most people are too distracted when they are on Facebook.

    They will "like" anything, and forget it about it in less than 15 seconds. At the same time they're chatting with five of their friends on instant messenger, tagging photos, and deciding on who to accept as a friend.

    The noise to signal ratio is just too high.

    However, having a good number of likes can act as social proof.

    And the whole social media thing...

    Does anybody even take Twitter seriously? Is anyone really making money with this thing?
    Signature
    "Those who can - DO IT. Those who can't, say it's impossible."
    Jean Paul a.k.a AdwordsMogul
    PHPDevelopers.net - Top of the range PHP developers

    Easy Link Saver - Are you tired of the pain of constantly searching for your affiliate links? ( Chrome extension - FREE )
    {{ DiscussionBoard.errors[4041743].message }}
    • Profile picture of the author JR Consulting
      Originally Posted by AdwordsMogul View Post

      Well, I think social media is overrated. At least at this point.

      The thing is, most people are too distracted when they are on Facebook.

      They will "like" anything, and forget it about it in less than 15 seconds. At the same time they're chatting with five of their friends on instant messenger, tagging photos, and deciding on who to accept as a friend.

      The noise to signal ratio is just too high.

      However, having a good number of likes can act as social proof.

      And the whole social media thing...

      Does anybody even take Twitter seriously? Is anyone really making money with this thing?
      I'm probably a bit biased, but social media is far from overrated. In fact, I'd go as far to say that it's underrated.

      Just about EVERY major brand in EVERY industry is on Facebook and Twitter. Does that tell you anything?

      Is anyone making money from Twitter? How about Scott Stratten, who got a book deal because of his activity on Twitter, and then proceeded to book his entire book tour on Twitter. I could also reference Chris Brogan, Mari Smith, Jason Falls, and countless others.

      I can personally name about 50 people that I know that have struck lucrative deals and/or launched successful businesses or taken their businesses to the next level because of the relationships they've made on Twitter.

      If you're out their spamming the hell out of everyone and not engaging, then no.. you probably won't make money on Twitter.

      I also think it's a bit presumptuous for you to claim that "most" people are too distracted when they're on Facebook, or that "they" will like "anything".

      Just because you feel that social media is overrated from a business standpoint, doesn't make it true. A lot of people and brands are having a ton of success on these social media sites.

      Social media isn't the future, it's the present.
      {{ DiscussionBoard.errors[4041847].message }}
      • Profile picture of the author JR Consulting
        As far as abandoning email marketing in favor of Facebook marketing, I wouldn't recommend that at all. The last stat that I saw said the shelf-life of a Facebook post is about 4 hours, meaning that after about 4 hours it will have been bumped so far down the news feed that most people won't see it if they haven't already. People will only click on "older posts" so many times.

        When you email someone, the email is in their inbox until they either read it and delete it, or delete it without reading it.

        I always tell people to use both social media and email marketing as part of their overall marketing strategy.

        Use social media to get people on your email list, and vice versa. Focus on being "social" on the social media sites, with an occasional exclusive deal/offer (meaning the offer/deal is exclusive to Facebook fans - an incentive for being a fan), and save the bulk of your pitches for your emails (don't pitch in every single email either).
        {{ DiscussionBoard.errors[4041894].message }}
  • Profile picture of the author Trieu
    Do both. Get people to like your page and then hopefully they will optin your squeeze page after they liked it. You can't gaurentee your fan page will always be there so its best to keep a list. What I do like about the fan page is that it has the ability to go viral just by people liking it.
    Signature

    ======================================
    "$100 On eBay with just 10 Minutes Work! {120+ copies SOLD}"

    ======================================
    {{ DiscussionBoard.errors[4042255].message }}
  • Profile picture of the author Dalyinx
    For communication and exposure purposes, I prefer social media (Twitter, FB) over an email list. With that in mind, the posters above really drove home some important points. You don't want your only contact with these people to be over Facebook or Twitter. Either site can ban you on a whim or disappear overnight.

    If you do have a lot of Facebook fans, send out like a status update once a month reminding them to opt into an email list or something.
    Signature
    , and it only goes to show ... you know.
    {{ DiscussionBoard.errors[4042335].message }}
  • Profile picture of the author MatthewNeer
    I LOVE Facebook man, but here's my BIG problem with that...

    YOU DON'T OWN IT!

    What happens if Facebook ever tried to delete your account? It would be gone over night with no questions asked, and there goes your "List".

    You will always need to build a list to build a true, long term sustainable business asset because YOUR LIST, is well, YOUR LIST, you OWN it. And for that reason, Facebook will never be better than it.

    However, they do work VERY well together.

    That whole iFrame trick where you force people to "Like" your page in order to reveal what is behind the grayed out area is GENIUS! Then once they "Like" you, now get their email addresses.

    This is known as the "FB Double Lead" technique ...and it OWNS!

    Go get em! Whooo!
    Signature
    Three (3) Income Streams DFY
    New FREE Website Builds Your List
    And Earns From 3 Income Streams
    http://ListLeverage.com
    {{ DiscussionBoard.errors[4042382].message }}
  • Profile picture of the author K Meier
    Facebook Fanpage:
    An average person has over 200 friends and is "likes" several 100 fan pages.
    The chance that when you make a status update on your Fanpage is very big that most people will miss it, since there own Facebook News Wall is full of other fanpage updates and friends status updates.

    E-Mail:
    Everybody loves to receive proper emails. If you don't spam your customer list, people will love to receive your emails and read them with joy. Even if they don't check their emails every day, eventually they will read them.

    Bottom line: With facebook you have a very big risk of your customers never even reading your message, while with emails, they will read them for sure.
    {{ DiscussionBoard.errors[4042394].message }}
  • Profile picture of the author CPA Andrew
    Social Marketing is def' the way to go. Building a list through 'Likes' is perfect especially since you can just e-mail them directly from your page.
    {{ DiscussionBoard.errors[4042453].message }}
  • Profile picture of the author inhwanie
    You get to target different types of users through email and facebook so I would say keep both. I tend to think people are not really out to buy while they are on facebook so I've personally used facebook more for keeping a relationship with the list (since I can make multiple posts that's not product related but just interesting like I would with my friends) rather than for making sales.

    For sales, emails have worked best for me but I hear some people make a lot by directly advertising to people on facebook. So I think there's some debate and preference as to which channel makes more sales for people but I don't think there's much of a debate on whether you should keep both or just one.

    Definitely keep both
    {{ DiscussionBoard.errors[4042817].message }}

Trending Topics