One thing I’ve noticed on many sales pages is over-the-top promises. In fact, I’ve noticed so many of them, and so out there, that it shocked me.
For example, in the dating niche, which is kind of related to my own niche, I’ve read many promises like:
- You’ll learn a secret technique that you can use to approach any woman and get her interested in you immediately, without any chance of rejection.
- You’ll discover a powerful and simple trick that will make a man hopelessly fall in love with you and never think of another woman again.
C’mon! Anybody with half a brain and some real life experience knows such magic fail-proof techniques do no exist. Or at least I used to think anybody knows...
So all of this got me wondering:
Does this stuff really work? Do people really buy into such over-the-top promises? Do many marketers make such bold claims in their copy because they work and it makes them lots of money or because they’re desperate / ignorant/ something else?