How many times have you gotten to the top of Google, Yahoo, & Bing in a particular niche and it offers absolutely NO VALUE to your bottom line or even increase your sites traffic?
On one hand, logic and research would make you think that dominating the search engines would bring in more business and/or site traffic. We've read the research, listened to the claims, and bought the WSO's and other 'guru' ebooks and courses. You know the numbers, right?
On the other hand, it just doesn't get the phone to ring or the orders to come in or in my case increase my site traffic.
For example, I recently launched a site and quickly got on page one of Google, Yahoo, and Bing for my search term. I bought the keyword loaded domain name for two years as the icing on the cake for my niche. The keyword gets 74,000 monthly global searches.
Being on page one of the top three major search engines hasn't even caused me to have more site traffic. There's been no major traffic spike or even a mild increase to account for being on page one. I'm using AWStats on my server and Google Analytics to measure the results.
Don't get me wrong, I know I need to add article marketing, press release marketing, etc. to my marketing mix. So, I don't plan to totally rely on page one placement as my all inclusive traffic solution, but it should have had at least some impact.
To date, I have zero impact on my sites traffic or revenue for that matter.
I'm not trying to put a damper on anyone's SEO career here, but so far the results speak for themselves.
Is it even worth it anymore to ensure that you're at the top of the search engines?
My bottom line doesn't think so.