I'm curious if anyone has done any testing on this, but do you happen to know which "style" of video (all things considered equal like copy + offer) tend to covert better?
The "fancy" video style of videos like Andy Jenkin's video boss videos which have graphics, background music, colored text etc. (Video Boss 2 - Now Even Bossier) [non-aff]
The "ugly" text-only video style that Ryan Deiss tends to do in his sales letters (Ryan Deiss' Video Sales Letter Formula) [non-aff]
I tend to find the "pretty" style keeps my attention longer (like watching a TV informercial) and the text-only style makes me wonder (sooner) when it'll be over.
Which style do you tend to actually watch yourself? (Or which have you found to convert better)