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15 years ago

Exactly!

I was laughing my ass off!

And the best part about if for Jones is that im sure everyone in his area now knows who he is, what he charges etc.

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Corwinnx

15 years ago

ROFLMAO... that was too good. Great post. I love it.

-Marcus

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goindeep

15 years ago

Yeah. Its basically an online marketers dream to come out with something like this. Type "Jones Big Ass Truck Rental" into google and watch what happens...

This guy has soooo much publicity its not even funny. His video comes up first then 3 spots down is his actual site! Brilliant!

I just checked his website. He has a pretty funny tale to tell. Plus hes cashing up from his branding too, hes selling t-shirts too:

http://jonesbigasstruckrentalandstorage.com/

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Jared Alberghini

15 years ago

Originally Posted by GoinDeep

Yeah. Its basically an online marketers dream to come out with something like this. Type "Jones Big Ass Truck Rental" into google and watch what happens...

This guy has soooo much publicity its not even funny. His video comes up first then 3 spots down is his actual site! Brilliant!

I just checked his website. He has a pretty funny tale to tell. Plus hes cashing up from his branding too, hes selling t-shirts too:

http://jonesbigasstruckrentalandstorage.com/

I don't think he is relying on just t-shirts for his business model, he is launching his comedy career:

Robert Hines's Stand-up Comedian Profile on RooftopComedy

We will see this guy on Comedy Central & HBO with his own stand up special very soon...

- Jared

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Tron2k

15 years ago

HAHAH!! oMG this is to funny

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puzon23

15 years ago

Simply brilliant! IMHO this is creativity at its best!

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J. Barry Mandel

15 years ago

OK OK, I just bought a t-shirt

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Floyd Fisher 15 years ago

How much would it cost me to hire him as a pitchman?
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eric56hk

15 years ago

lol....i love video,it's more effective!

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jhongren

15 years ago

Now...who still thinks that video marketing is difficult to learn??

Great video!

Cheers,
John

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Jared Alberghini 15 years ago

Originally Posted by jhongren

Now...who still thinks that video marketing is difficult to learn??

Great video!

Cheers,
John

John, I agree with you that video marketing is not hard to learn, anyone can throw together any old video and market the crap out of it by posting to dozens of video sharing sites... vlogs... etc.

But... learning how to Master video marketing is not easy and takes talent to accomplish the viral effect, as 'Jones Big ass truck rental' has done.

If you do some research on this guy, you will find out that he is actually a standup comedian and 'Big Dog Eat Child' (a sketch comedy group) is behind this marketing phenomenon:

"Wanna see the man behind Toby Jones in person? Want a sneak peek of the newest Jones' business venture before it hits the web? Big Dog Eat Child and Robert Hines will be performing at the Lakeshore Theater on New Year's Eve.

Robert will do his hilarious stand up, Big Dog Eat Child will perform our brand of sketch comedy for people with A.D.D. as wells as other great acts, and you can start off the new year by seeing the next, brand newest Jones' commercial. You Can't Beat That."

This 'commercial' is a strategically planned execution of comedy and marketing. It took PLANNING, it didn't just happen by chance.

- Jared
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- Ldimilo 15 years ago
  
  Originally Posted by Jared Alberghini
  
  This 'commercial' is a strategically planned execution of comedy and marketing. It took PLANNING, it didn't just happen by chance.
  
  - Jared
  
  Is anything successful NOT planned...really? Awesome video and very entertaining and engaging.
  
  Thanks
  
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James Schramko

15 years ago

That is AWESOME!
Original and effective

The could hyperlink the description box and get more traffic....

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Ephrils

15 years ago

That was well worth the 1:30 it took to watch.

Hilarious stuff.

THAT'S the kind of thing I aspire to as a video marketer, who makes the random video for fun

Gotta have some site to point the video at.

J-O-N-E-S-BigAssTruckRental.com

*ROFL*

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TheNightOwl

15 years ago

My favourite line:

"This is a bus! Do you know how big a bus is?"

And a close second:

"Give me a call or find me on them internets at..."

(Reminds me of a crank call I heard a few years ago about this brother who rings up to audition for a black metal band--where, of course, the nerdy honky on the end of the phone is not really lookin' for that kinda black if you know what I'm sayin.

"Man, Hell yeah! I got the equipments!")

Or this one, even (which is all in the tone of voice and contrast of comic pacing):

"Now friends... you may ask yourself 'How in the Hell can he store all this stuff so cheap'?"

These guys are brilliant. And as Jared points out, it's obviously an extremely well-thought-out and executed marketing plan.

I truly hope they reap what they sewn; coz it's brilliant!

@the OP: Thanks for the laugh!

TheNightOwl

P.S. make sure you take a look at the website, too. The list of things he's happy to store (on the back of the t-shirt) is almost as funny.

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zachary0611

15 years ago

If you got weed Ill store anything you got!!!!!!!! lmao

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Private Label Ebook Shop

15 years ago

Too funny. This was the highlight of my day and a much needed laugh as well.

Thanks for sharing.

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J. Barry Mandel

15 years ago

So many good lines!

I liked the "You ain't the dukes of hazard!" while he was sitting on the broken down Trans-Am!!

Can't wait to get my Jones Big ASS Truck Rental t-shirt

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mrsray

15 years ago

VERY NICE ... got lots of laughs and thought of a few things I could store away

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TashylaB 15 years ago

Wow how funny. Making an adver while drunk and cashing in on it.
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milamber

15 years ago

ROFL that's funny.. Thanks for sharin it really makes my day

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Li Weng

15 years ago

LOL great viral video! BIG A$$ very catchy name.

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zzPGzz

15 years ago

Hehe, great video!

You made my day. I'm still smiling.

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TheNightOwl

15 years ago

Here's a follow-up vid. Not as funny, but a neat little "extra" to my favourite line (mentioned above) at the end, which made me laugh out loud.

Jones Big Ass Truck Rentals & Storage .com -...

TheNightOwl

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MaskedMarketer 15 years ago

Originally Posted by Jared Alberghini

This 'commercial' is a strategically planned execution of comedy and marketing. It took PLANNING, it didn't just happen by chance.
Jared

Originally Posted by Ldimilo

very entertaining and engaging.

Jared and Ldimilo hit the nail right on the head. His marketing is so effective because of his comedy and entertainment.

Frank Kern uses "comedy" and entertainment too.

How many other IMers dress up in a skirt and promote it to there list? lol
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