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$236MM-Funded Ecommerce Store By Former CEO of Doubleclick - With FORCED Optin!

by YonghoShin
2 replies
Have you seen Gilt.com?
I think it's the ONLY ecommerce store I've ever seen that forces you to email optin before you can even see the items they have.

Very interesting strategy. I wonder how it affects their conversion - I've keyword-spyed their site, and they force optins on all their PPC landing pages.

Do you know about their marketing, or other sites like it?
#$236mmfunded #ceo #doubleclick #ecommerce #forced #optin #store
  • Profile picture of the author rondo
    Many discount membership sites work this way.
    OZSALE - Login is an example here in Australia.

    And of course now all of the daily deal sites require optins too.

    Andrew
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    Online courses
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  • Profile picture of the author vivaarturo
    when focused on fashion industry this works really well, I have a client that is in fashion industry and worked with this model. It tends to sort out the buyers from the browsers

    If you are going to use this approach it is recommend to have a exclusive product or a defining point of difference

    cheers
    Arturo
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