Tyler Durden Method - A Quick Interactive 24 Hour Case Study

63 replies
Remember that part in the movie Fight Club where Tyler Durden takes the convenience store clerk out back and holds a gun to his head? If not, check it out it's cool.


What I'm doing is taking that kind of motivation and applying it to Internet Marketing.

But here's the cool part. In 24 hours I will go from ZERO to Complete product creation and see if it's possible to make money.

Here's Where You Come In

You are Going to pick the niche for me.

I want everyone in this thread to post a niche. It can be whatever you want it to be. Try not to go to hard on me though

EXAMPLE: You Could reply back, "Good luck, JBreezy.. Niche - Home Gardening."

THE 7TH PERSON THAT POSTS IN THIS THREAD WITH A NICHE WILL BE THE NICHE PRODUCT I WILL CREATE.

Nothing
is predetermined. I don't have a domain, an idea, a list or any advantages other then my mind and resources.

The Goal is simply to create some sort of income in 24 hours.

This will be helpful to me, and I hope others. Through the course of the 24 hours I will be reporting back with my thoughts.

Then at the end of the 24 hours I will post my PayPal screen shot...or do some kind of Camtasia video.


PS - My background is in Ecommerce, Not E-marketing. I guess you could classify me as a "Semi-Noob" when it comes to this stuff.
#case #durden #hour #interactive #method #quick #study #tyler
  • Profile picture of the author Imran Naseem
    Banned
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  • Profile picture of the author billnad
    Just to cut down that niche, how about using my idea that I never did. "Motivating Yourself To Lose Weight For Good"
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  • Profile picture of the author Kelly Verge
    Since this isn't #7, and since you need 4 more "filler" niches...

    Good luck, JBreezy.. Niche - Beekeeping
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  • Profile picture of the author Tenzo
    Way to go, JBreezy-how about coin collecting?
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  • Profile picture of the author Allen Graves
    Herbal Breast Enlargement
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    Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!
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    • Profile picture of the author Anthony Smith
      Originally Posted by Allen Graves View Post

      Herbal Breast Enlargement
      Haha! Good stuff.

      P.s. good luck jbreezey
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  • Profile picture of the author BizBooks
    Niche- Nursing Home Aides
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    • Profile picture of the author summer07
      How 'bout Celtic runes?
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  • Profile picture of the author jbreezy
    check next post
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  • Profile picture of the author jbreezy
    Okay...did some quick keyword research on Nursing Home Aides...For the sake of this case study. I'm just going to go with something a little more mainstream. Seems that there isn't much of a demand for Nursing Home Aides.

    Instead I will kinda go with Allen's suggestion..but tweak it a little bit.

    -Jb
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  • Profile picture of the author Imran Naseem
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    • Profile picture of the author Kevin Riley
      But, you didn't include a scan of your driver's license so we can come "visit" you if you don't follow through.
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      Kevin Riley, long-time Warrior living in Osaka, Japan

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  • Profile picture of the author Kelly Verge
    Just to clarify...

    The first rule of this case study is, you do not talk about this case study.

    The second rule of this case study is, you DO NOT talk about this case study.
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    • Profile picture of the author jbreezy
      okay...URL is up

      time to create a product and build the site.
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      • Profile picture of the author imoutthere
        Originally Posted by jbreezy View Post

        okay...URL is up

        time to create a product and build the site.
        I dont see it on your sig. can someone point me in the right direction?
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    • Profile picture of the author Jonathan 2.0
      Banned
      Originally Posted by Kelly Verge View Post

      Just to clarify...

      The first rule of this case study is, you do not talk about this case study.

      The second rule of this case study is, you DO NOT talk about this case study.
      You just talked about it twice. Damn now I'm talking about it. Pretty soon everyone's going to be talking about it. *Grin* I really like this idea because it's very creative however I think you should give yourself a longer time frame. I'll check back tomorrow.
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  • Profile picture of the author AndyCamden
    Good luck! Loved the vid and keep us all posted with your results.
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  • Profile picture of the author Derek Pankaew
    I really like this idea. I'm looking forward to see how it pans out!
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  • Profile picture of the author jbreezy
    if anyone wants to help out with a quick ebook cover or how to create one quickly pm me or post it

    jb
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  • Profile picture of the author Bev Clement
    You should have chosen beekeeping, because I have a PLR report which would have helped you out on the product creation side. Over 4,000 words already writtern, just amend and format it
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  • Profile picture of the author BizBooks
    Originally Posted by jbreezy View Post



    You are Going to pick the niche for me.
    ....

    THE 7TH PERSON THAT POSTS IN THIS THREAD WITH A NICHE WILL BE THE NICHE PRODUCT I WILL CREATE.

    Hey! I was post #7!!!!!
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    • Profile picture of the author THK
      ya, he knows. He did the keyword research and couldn't see enough interest in your topic. So he moved on to the next one. He actually said that, check the posts

      Originally Posted by BizBooks View Post

      Hey! I was post #7!!!!!
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  • Profile picture of the author paowiee1
    good luck this would be interesting!
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  • Profile picture of the author TiMa
    Good luck, breezy!

    LOL @ Some of the posts above.
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  • Profile picture of the author zachary0611
    I thought this post was going to be about Tyler Durden the PUA from the book "The Game". You will really impress me if you can make money in the PUA arena.
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  • Profile picture of the author Noel2010
    I'm watching. Good luck.
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  • Profile picture of the author jbreezy
    Okay I kinda feel like Jack Bauer...about half way done w/ the sales letter, i've got a friend working on a testimonial.

    Still No Ebook cover. If anyone can slap together a quick ebook cover for me i'd greatly appreciate it. If not, can someone point me to a free resources.
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  • Profile picture of the author THK
    hey Jbreezy
    a quick search in google brought this up- Make Ebook Cover , with many others. These are not that great but you can check them out. If I get some time to look around, I will send you the new links.

    Best of luck with your project and many thanks for the video

    Cheers

    Tanvir
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  • I'll be glued to this thread for updates. Seriously, what a fascinating idea! Are you going to share the "guts" of the process here-- i.e. links to the articles you write, keywords you chose, etc. etc?
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  • Since the forum helped you with a niche and other stuff, arent you going to give back by sharing everything you do non-WSO?

    You should update us with domain, promotion sources, EZA pen name so we can track those articles, and anything else pertinent to this project.

    Just a screenshot of your paypal account, will do nothing for the educational aspect of this thread...especially since you have got a lot of free help on this thread yourself.
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  • Profile picture of the author oortcloud
    This will be interesting.

    To heck with the 30 day challenge, how about the 24 hour challenge !!?
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    • Profile picture of the author jbreezy
      okay still plugging away. I kinda extended this to a 28 hour challenge lol. I should have the product done by 4pm. That will leave me another 8 hours to get some orders and promote it.


      Heres a video we cut for my program...

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      • Just watched the video. I must say, I somehow doubt that you've ever, in your life, actually had man boobs.

        I mean this as a compliment.



        Love the video. It's really inspirational (and educational). I'm psyched about making my own YouTube videos now!! You made it look effortless.
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        Do not meddle in the affairs of dragons, for you are crunchy, and good with ketchup.

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        • Profile picture of the author jbreezy
          Originally Posted by thegoddessofeleven View Post

          Just watched the video. I must say, I somehow doubt that you've ever, in your life, actually had man boobs.

          I mean this as a compliment.



          Love the video. It's really inspirational (and educational). I'm psyched about making my own YouTube videos now!! You made it look effortless.
          Yah it's actually pretty fun. I should have everything locked and loaded in the next couple hours. The sales letter is looking killer. Time to get a product pieced together.
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  • Kind of went the other way on the "herbal breast enlargement" niche, huh?

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  • Profile picture of the author recoup
    Looking forward to see what comes out of this.
    I quess if can be done then we all can do it.

    Man boobs?
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  • Profile picture of the author jbreezy
    okay..i've got everything written, and the sales page is done, everything is now compressed into a zip file. But how do i create a paypal instant download without using clickbank?
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  • Profile picture of the author Allen Graves
    When you create the Buy Now button, you can tell Paypal where to send the visitors to get their product (back on your site).

    AL
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    Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!
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  • Profile picture of the author jbreezy
    product is created

    Man Boob Destroyer - How to Get Rid of Man Boobs

    it took a lot of effort by i think this will do the trick.

    I need to outsource an ebook cover because this one is awful.

    kicked the adwords campaign off with some decent keywords

    gonna write a ton of articles, do some videos, and a press release.

    hopefully this will be a constant stream of income for me.

    i'll keep you guys posted on the stats
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  • Profile picture of the author thatgirlJ
    Ok...I really appreciate the effort and think the sales letter looks nice. However, this is really what gives IM a bad name. Falsifying results and giving people hope for something that is a lie is not a good thing. I don't know if your product is good or not (it might be), but your "video testimonial" is false (since the domain was *just* registered and product *just* created...it can't be true )

    I think commending this is a tragedy to all who make an honest income online.

    This irritates me to no end
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    • Profile picture of the author zerofill
      Originally Posted by Jenn Dize View Post

      Ok...I really appreciate the effort and think the sales letter looks nice. However, this is really what gives IM a bad name. Falsifying results and giving people hope for something that is a lie is not a good thing. I don't know if your product is good or not (it might be), but your "video testimonial" is false (since the domain was *just* registered and product *just* created...it can't be true )

      I think commending this is a tragedy to all who make an honest income online.

      This irritates me to no end
      And Jenn speaks the truth there....
      This is exactly the type of thing that makes IM such a joke to 90% of the world...This is what causes stereotypical crap for us all to have to fight harder to come out on top of.

      Let alone that it technically it is probably as illegal as falsifying testimonials...I would think...
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      • Profile picture of the author imaddict
        Originally Posted by zerofill View Post

        Let alone that it technically it is probably as illegal as falsifying testimonials...I would think...
        Not probably... definitely.

        I was shaking my head in disbelief when I saw that video yesterday but I didn't want to be the first to call the OP on it. Either way, karma can be a real b*tch... everyone gets what they deserve in the end.
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        It's about time someone stepped up to the plate to tell it LIKE IT IS: MUST READ for ALL IMers
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        • Profile picture of the author Johnny Slater
          We need more people to stand up and be the first to call out something that is obviously illegal. If more people will stand up and voice concern then we can more quickly weed out this type of thing here.

          If you notice something that needs to be called out, don't be shy about being the first to do it. As long as your not attacking anyone personally and are pointing out legitimate issues with a product then your doing the forum, and yourself, a service.

          Originally Posted by imaddict View Post

          Not probably... definitely.

          I was shaking my head in disbelief when I saw that video yesterday but I didn't want to be the first to call the OP on it. Either way, karma can be a real b*tch... everyone gets what they deserve in the end.
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    • Profile picture of the author jbreezy
      Originally Posted by Jenn Dize View Post

      Ok...I really appreciate the effort and think the sales letter looks nice. However, this is really what gives IM a bad name. Falsifying results and giving people hope for something that is a lie is not a good thing. I don't know if your product is good or not (it might be), but your "video testimonial" is false (since the domain was *just* registered and product *just* created...it can't be true )

      I think commending this is a tragedy to all who make an honest income online.

      This irritates me to no end
      The way I see it is this - The customers that purchase this product get a 30 day many back guarantee, so if the product they receive isn't what they were looking for then they can move on and get their money back.
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  • Profile picture of the author thatgirlJ
    You are soooo missing the point

    You're lying to them, end of story. Doesn't matter whether they take you up on the guarantee. You're not saying, "hey, this is a lie." You're hoping they don't realize it.

    How would you feel if you got marketed to in this way...with lies?

    Scummy practice, no way around it

    PS. I realize you're not going to see the light here (doing this in the first place makes that clear ) Hopefully other new marketers will see that this is illegal and wrong, so they don't fall down the same trap
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    • Profile picture of the author jbreezy
      Originally Posted by Jenn Dize View Post

      You are soooo missing the point

      You're lying to them, end of story. Doesn't matter whether they take you up on the guarantee. You're not saying, "hey, this is a lie." You're hoping they don't realize it.

      How would you feel if you got marketed to in this way...with lies?

      Scummy practice, no way around it

      PS. I realize you're not going to see the light here (doing this in the first place makes that clear ) Hopefully other new marketers will see that this is illegal and wrong, so they don't fall down the same trap
      I see your point...it's just that I don't care.

      This is a "case study" I wanted to test my personal work ethic to see if I could go from NOTHING - to a respectable product in 24 hours. Actually, I wanted to even try to get 1 sale in that time period but I don't think that has happened.

      The bottom line is that action is where it's at. This site will definitely make sales, and it will be an income earner for me...for many years. Any Warrior reading this right now can do the same thing.

      Go to Click Bank. Get a niche. Research. Money.

      My product - In this case is actually pretty solid. I have a pretty good background in physical fitness, so I have no problem writing on man boob destruction.

      Yah, the testimonials are bogus, the vid is made up. But so what? I'm sure most people with common sense realize it. It's just a game. People will buy it...read it, and decide if they like it or not. If they don't i'll gladly refund them.

      Hell, I'll probably get real testimonials in a couple weeks to put on the site.

      Anyways, Mother Theresa...I'm sorry I'm not living up to your standards. I'll try to do better next time
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      • Profile picture of the author Johnny Slater
        This thread has been reported for giving out false information and for the poster straight out admitting that he lied in the post and gave false information.

        Originally Posted by jbreezy View Post

        I see your point...it's just that I don't care.

        This is a "case study" I wanted to test my personal work ethic to see if I could go from NOTHING - to a respectable product in 24 hours. Actually, I wanted to even try to get 1 sale in that time period but I don't think that has happened.

        The bottom line is that action is where it's at. This site will definitely make sales, and it will be an income earner for me...for many years. Any Warrior reading this right now can do the same thing.

        Go to Click Bank. Get a niche. Research. Money.

        My product - In this case is actually pretty solid. I have a pretty good background in physical fitness, so I have no problem writing on man boob destruction.

        Yah, the testimonials are bogus, the vid is made up. But so what? I'm sure most people with common sense realize it. It's just a game. People will buy it...read it, and decide if they like it or not. If they don't i'll gladly refund them.

        Hell, I'll probably get real testimonials in a couple weeks to put on the site.

        Anyways, Mother Theresa...I'm sorry I'm not living up to your standards. I'll try to do better next time
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      • Profile picture of the author Kevin Riley
        Originally Posted by jbreezy View Post


        Yah, the testimonials are bogus, the vid is made up. But so what? I'm sure most people with common sense realize it. It's just a game. People will buy it...read it, and decide if they like it or not. If they don't i'll gladly refund them.
        This kind of crap is what gives marketers a bad name. This is one Warrior I'd be avoiding like the plague.
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        Kevin Riley, long-time Warrior living in Osaka, Japan

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      • Profile picture of the author Pete223
        Originally Posted by jbreezy View Post

        My product - In this case is actually pretty solid. I have a pretty good background in physical fitness, so I have no problem writing on man boob destruction.
        Too bad you didn't take that "knowledge" and create a REAL potential income stream
        for yourself...

        It's just a game.
        that you'll loose!

        Regards, Pete
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  • Profile picture of the author BigRedNotebook
    I congratulate you on taking action.
    You deserve kudos for going from zero to "complete" in 24 hours.

    Beyond that, Jenn & Donald are RIGHT ON.

    It's not a game. And you're lying. Straight up.

    Call me a Mother Theresa if you want, but I think the admittedly bogus testimonials and video alone are reprehensible.

    From a pragmatic standpoint, you're damaging your own business by dragging down the industry. From an ethical standpoint, it's a complete disaster.

    My opinion? Take what you've learned about your ability to get things done and harness it in an honest and ethical manner. You've proven something to yourself re: work ethic, why not direct that potential and ability in a direction that allows you to steer clear of lying and misleading to earn a buck?
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  • Profile picture of the author BigRedNotebook
    p.s. Think about the end of Fight Club. When Ed Norton finally realizes just how much damage his Durden alter-ego can do, he sucks on the barrel of a gun and pulls the trigger.
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  • Profile picture of the author Allen Graves
    I respect the effort a lot and I do believe it proves that you can get a money-making site up and ready in a matter of a day or two.

    I do have to side with honesty and integrity, though. That is what my entire online "mini-empire" is built on.

    I've been rooting for you, but I didn't know about the fake testy's and I never listened to the video.

    If you got rid of those, I do believe you would have a viable case study on your hands.

    All due respect,
    Allen Graves
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    Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!
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    • Profile picture of the author Kevin Riley
      Originally Posted by Allen Graves View Post

      I respect the effort a lot and I do believe it proves that you can get a money-making site up and ready in a matter of a day or two.

      I do have to side with honesty and integrity, though. That is what my entire online "mini-empire" is built on.

      I've been rooting for you, but I didn't know about the fake testy's and I never listened to the video.

      If you got rid of those, I do believe you would have a viable case study on your hands.

      All due respect,
      Allen Graves
      Allen

      I WAS rooting for the guy, until I saw his own admission that the testimonials were bogus. Now, I wouldn't deal with him for anything.

      This kind of marketing is not acceptable.
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      Kevin Riley, long-time Warrior living in Osaka, Japan

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  • Profile picture of the author MizzCindy
    The fact that the OP thinks there is no problem with it and that customers should just realize it's bogus and use the guarantee says it all!

    TO ALL NEW MARKETERS READING THIS THREAD - Yes, action is key to being successful. Setting goals and then meeting them as quickly as possible to get moving is important. There isn't a damn thing wrong with marketing aggressively...as long as you do it with integrity!

    It's really not any harder to do business honestly! And longterm, honesty pays much bigger dividends.

    To the OP - maybe you don't realize the damage you've done to your reputation? Relationships are a powerful marketing weapon. How many people here do you think are going to want to work with you now?

    Something to think about.

    Cindy
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  • Profile picture of the author Richard A.Cox
    "Brutal honesty is the breakfast of champions. Not with others, but with yourself. Gentle honesty with others is enough. With you, it's not even close to enough. The man who holds his own feet to the fire and demands he operate in a state of objective reality while thrusting forward toward his ultimate vision will dine with kings." -Steve Siebold
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  • Profile picture of the author PookDo
    Best quote from the Movie:

    The Speech

    Man, I see in fight club the strongest and smartest men who've ever lived. I see all this potential, and I see squandering. God damn it, an entire generation pumping gas, waiting tables; slaves with white collars. Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our Great War's a spiritual war... our Great Depression is our lives. We've all been raised on television to believe that one day we'd all be millionaires, and movie gods, and rock stars. But we won't. And we're slowly learning that fact. And we're very, very pissed off.
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  • Profile picture of the author PookDo
    was going to post the video but didn't work
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    • Profile picture of the author EndGame
      I kind of think this thread shouldn't be removed or deleted. I think there is so much to learn from here.

      -Firstly, grabbing your balls, taking a deep breath and taking massive action after setting yourself some goals is an awesome way to push your business forward. Yes, this is going to make this guy some money, for years if he refines this process.

      -Secondly and paradoxically this a "how not to do it" thread at the same time. You shouldn't lie to people to make money. And your sales page, testimonials and videos are full of lies and deceit, which is a real shame. Whether you care or not is irrelevant. Its not legit, and its not cool. You don't have to be a saint to recognize that.

      If you took the work ethic, motivation, enthusiasm and energy you put into this project and put into something, genuine, sincere and legitimate I think you would make yourself a lot of money and I am certain you'd have a lot of success.
      Are other marketers lying the same way you are? Probably. Does that make it right? Definitely not. You've got a lot going for you, so don't spoil it.

      -Thirdly, having contacts in your niche, or in the Internet marketing crowd is VERY important. Working with other business people will sky rocket your success and your profile. If you publicly post in a forum you're cool with lying to people as long as they give you money and don't whine, then you're not doing a lot for your rep, and you've left a lot of money on the table in terms of deals you could have done with other successful business people and in this case warriors. You might not think your reputation is important, but believe me it is.

      - Fourthly I am from the UK, so don't understand the legislation involved properly, but I am sure if the FTC got a hold of this kind of thing, you'd be looking at a significant fine and some time behind some bars. Is it worth it for a semi-successful warrior forum post and a few hundred dollars?

      When people are telling you this is a bad approach, its not because they want you to fail and its not because they are jealous, or a Mother Theresa (however you spell her name), its because they want the best for you, your customers and the industry as a whole. In the long run, you'd do well to listen to some of the criticisms in this thread and learn from them.

      Look, if you can do all the work you did in 24 hours, what would stop you scrapping the current project and doing some ethical, legal, legitimate and profitable and setting it up in 24 hours time? Its doable and worth doing. You'll save face, time and money and you'll probably be a little bit better off for doing it.

      Just my 2 cents on this situation.
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    • Profile picture of the author Black Hat Cat
      Banned
      What's funny is all this concern about this guy's fake testimonials, yet no one ever gives a second thought to the rubber stamp bogus testimonials that are passed around like candy within the good old boy IM network, or the bogus shipping fees, or their bogus sales letters, etc.

      Not condoning what he did at all, just an observation, that's all. This guy is a little fish in a big pond. If such things truly concern you, maybe your outrage would be better directed towards the big fishes who seem to get a pass.
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      • Profile picture of the author EndGame
        Originally Posted by blackhatcat View Post

        What's funny is all this concern about this guy's fake testimonials, yet no one ever gives a second thought to the rubber stamp bogus testimonials that are passed around like candy within the good old boy IM network, or the bogus shipping fees, or their bogus sales letters, etc.

        Not condoning what he did at all, just an observation, that's all. This guy is a little fish in a big pond. If such things truly concern you, maybe your outrage would be better directed towards the big fishes who seem to get a pass.
        I think if you read enough of this forum and look around at some posts you will see some of the outrage you are talking about. A lot of people have discussed this, including me (quite a bit on the old forum).

        Whether the big gurus's testimonials are true or not, I haven't seen them come on here start a thread saying its fine to break the law and lie as long as they're getting paid. I think thats the difference.
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  • Profile picture of the author Allen Graves
    Just as another "lesson" to learn:

    I'm sure you are planning to use article marketing to help market this website.

    Well, I certainly hope you are not a member of my directory. If I see a link to your site in a resource box, I am going to kill the account and every article submitted under that account.

    I can also tell you that if Chris Knight comes across this post and he finds you have an account with him, he's going to cancel it and kill all of your articles as well.

    There are many other article directory owners that read this forum. In fact, I can say for sure that any directory worth two cents has someone reading this forum every single day.

    So before you say that you, "don't care," you should take into account the repercussions that may be involved in such endeavors.

    LOL - I even helped you out via PM's to help you get this going. Funny how things work out.

    Allen Graves
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    Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!
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  • Profile picture of the author Andrew Erdnase
    We've all been short-changed. This thread could have been an inspiring example of what's possible. Instead it's an example of what not to do.

    I largely ignore testimonials but if I knew they were false I'd never buy anything from you ever again. Not only that but I'd tell as many people as I could that they should keep their wallets away from you.

    Last time I looked I wasn't wearing Mother Theresa's headscarf and I'm certainly not prissy about marketing but this is wrong and illegal and....you've lost a lot of potential friends/JV Partners and so on.

    But it was a really, really good idea...
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    • Profile picture of the author ArthurRose
      Banned
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      • Profile picture of the author Johnny Slater
        Originally Posted by ArthurRose View Post

        I, for one, am still interested to see the results of this venture.
        The OP admitted to lieing about pretty much everything here and your still wanting to get more information from him?
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