Running To Competition vs Avoiding Competition

5 replies
I'm noticing two distinct schools of thought when it comes to competition.

One school says to go for markets with little or no competition. There's even expensive software you can buy now that helps you do this.

The other school says to go for markets where you see a lot of competition(i.e Google Adwords, for example). Because that's where the market is active with the most buyers - as opposed to lookers or information seekers.

Based on your experience, gut feeling or tested results what's your thoughts on this hot topic. All answers appreciated.
#avoiding #competition #running
  • Profile picture of the author WilliamBerg
    Do both. Snipe markets with little or no competition to make money to conquer markets where you see a lot of competition
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  • Profile picture of the author myob
    In general, highly competitive markets are also highly lucrative. Just follow the money. There are so many marketing techniques available, there is no reason to avoid competition no matter who the heavy hitters are.
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  • Profile picture of the author Steve L
    Originally Posted by The Niche Man View Post

    I'm noticing two distinct schools of thought when it comes to competition.

    One school says to go for markets with little or no competition. There's even expensive software you can buy now that helps you do this.

    The other school says to go for markets where you see a lot of competition(i.e Google Adwords, for example). Because that's where the market is active with the most buyers - as opposed to lookers or information seekers.

    Based on your experience, gut feeling or tested results what's your thoughts on this hot topic. All answers appreciated.
    you can make money both ways. it's just that a market with some competition means that you're pretty much guaranteed to find buyers. there is no guarantee like this with a market that has little to no competition.
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    • Profile picture of the author davidmeeonline
      I agree! Highly competitive markets do have the most buyers, and therefore the most chance of tapping into the market. With analytics and ranking tools these days, what methods the competition is using is also fairly transperant, which means that anyone with dedication and some smarts can position themselves to get traffic....
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  • Profile picture of the author Giftys
    I agree with William. You can do both. I've only done one of them (niche with little competition) but a wise person (multi-millionaire with an extremely large company) once gave me some visual advice or analogy on the other side of things. He said, "Ever see an outside light with tons of moths flying around it?" I said, "Yea." He said, "Ever notice how much that light is giving off and how much room there is for even more moths?" Since hearing that, I am now playing in the competitive markets. Some of my competitors are so big it's friggin' scary. It doesn't bother me one bit. It's a big world out there. There's room for all of us.
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