I think it's a great wordpress alternative because it's faster to build, more secure, all of your sites are centralized, you don't need to buy hosting, you don't need to install scripts and it's really purpose-built for internet marketers.
The problem is that nobody wants to use it because nobody in the community is suggesting it - because nobody is using it. So my question is this:
How can you get Gurus talking about your product? How do I get people blogging about it, writing it into their ebooks, and suggesting it to IM noobies? Should I work out some sort of affiliate program, or a deal with just one person? Do I do a pay-per-post type of thing? I think that a guru would be able to target the audience better than something like adwords.