What is the best way to manage and use an email list?

39 replies
I've been reading the warrior forum a lot recently, and a few ebooks, and it sounds like I need to be generating an email list.

Problem I have is: when I have a list how do I manage it?

I'm not exactly sure what an auto responder is. I assume its the tool used to send out bulk emails, but can't thunderbird or outlook do this?
I'm guess it has more features though, and it should be able to auto configure to use ppls names, and auto add people as well as auto delete right?

This is really a rookie question, but what are the pros and cons of spending to use an auto responder over just sending mail from outlook/thunder bird?

If I only want to send out news letters, do I need an auto responder?
#email #list #manage
  • Profile picture of the author WillR
    Yes, if you plan on doing any sort of decent email marketing then you will definitely want an autoresponder. Some of the advantages of using an autoresponder are:

    - Easy list management from an easy to use interface
    - Better deliverability rates than if you were to send the emails yourself
    - All emails are spam compliant and allow people to unsubscribe automatically
    - You have an audit trail of IP's should anyone ever make a complaint
    - You can set up a sequence of emails to be delivered automatically to each user
    - Easy integration into web forms so you can easily collect email addresses on the web

    and the list goes on. The simple point I am trying to make is, yes, you should get an autoresponder if you plan on being serious about this. One of the problems is if you start out doing things your way and then decide to move to an autoresponder later, all those people will have to reconfirm they want to be on your list before most autoresponders will let you send them mail. So you are much better off starting with the autoresponder right from the beginning.
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    • Profile picture of the author Phill P
      OK so there is the half arsed way, and there's using an auto responder....

      Now what is the best value autoresponder to get?
      I'm probably going to want to pull in email lists from different sources and run the auto responder off my PC rather than installed on a server (I'm clearly not that advanced yet!) Yes this is going to be a little more manual work but I trust what I can see and touch more!!
      If the auto responder is hooked into a POP server I assume it can still scan the account, auto accept/reject and start new campaigns.
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    • Profile picture of the author celente
      Originally Posted by WillR View Post

      Yes, if you plan on doing any sort of decent email marketing then you will definitely want an autoresponder. Some of the advantages of using an autoresponder are:

      - Easy list management from an easy to use interface
      - Better deliverability rates than if you were to send the emails yourself
      - All emails are spam compliant and allow people to unsubscribe automatically
      - You have an audit trail of IP's should anyone ever make a complaint
      - You can set up a sequence of emails to be delivered automatically to each user
      - Easy integration into web forms so you can easily collect email addresses on the web

      and the list goes on. The simple point I am trying to make is, yes, you should get an autoresponder if you plan on being serious about this. One of the problems is if you start out doing things your way and then decide to move to an autoresponder later, all those people will have to reconfirm they want to be on your list before most autoresponders will let you send them mail. So you are much better off starting with the autoresponder right from the beginning.
      I agree and can add some extra tips here.

      - Do not treat your list like crap
      - Give them cool stuff that make them look forward to you sending it.
      - Think like them and what they want.
      - Send stuff at spontanious intervals.
      - Always before you send an email ask is this something i want to receive
      - Never keep spamming your list. They will cotton on to what you are doing

      Most of all, treat them like gold, that is the quickest way to make your list reward you with emmense profits.
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    • Profile picture of the author daftdog
      Originally Posted by WillR View Post

      Yes, if you plan on doing any sort of decent email marketing then you will definitely want an autoresponder. Some of the advantages of using an autoresponder are:

      - Easy list management from an easy to use interface
      - Better deliverability rates than if you were to send the emails yourself
      - All emails are spam compliant and allow people to unsubscribe automatically
      - You have an audit trail of IP's should anyone ever make a complaint
      - You can set up a sequence of emails to be delivered automatically to each user
      - Easy integration into web forms so you can easily collect email addresses on the web

      and the list goes on. The simple point I am trying to make is, yes, you should get an autoresponder if you plan on being serious about this. One of the problems is if you start out doing things your way and then decide to move to an autoresponder later, all those people will have to reconfirm they want to be on your list before most autoresponders will let you send them mail. So you are much better off starting with the autoresponder right from the beginning.

      Hi There,

      Say i had a large list of targeted traffic on excel. what would be the best way to go about utilising it, would aweber allow you to add a list from excel. If not who would, do you know?

      Thanks for any help mate!
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  • Profile picture of the author WillR
    By far the best autoresponder I can recommend to you is Aweber.com. It is one of the top choices among the Internet Marketing community based on price, deliverability, and ease of use. This is a 3rd party service and will run totally independent of your server. You don't set this up with your POP 3 account or anything like that. If you head over to their site they have some great tutorials that will show you how everything works.
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  • Profile picture of the author insidmal
    Aweber and most other AR's are overpriced garbage.. I would have to pay $500+ a month for aweber, constantcontact, getresponse, mailchimp, etc.. I've been using trafficwave and it provides unlimited lists of unlimited size, they opt in, you set up your emails and the delay after opt in you want them to send and can of course broadcast to, you can also set to have them chain so when they complete one auto responder series you can have them sent to another..

    for example I have about 8 different opt in forms that have different reports or the giveaway related to the capture page, after they go through it they all are connected to the 1 list that i use for my general sales emails and broadcasts.. Email Marketing Solutions from TrafficWave.net

    No matter what service you choose it is important to back up your list in case they one day disappear even though most are stable (Traffic Wave has been around 10+ years) and you will want to subscribe to a service instead of installing your own either locally or on your server because that amount of email traffic can get your IP blacklisted as a spam source and really hurt your deliverability rate where as professional AR sites work with different major ISP's to prevent blacklisting and ensure CANSPAM compliance.
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    • Profile picture of the author WillR
      Originally Posted by insidmal View Post

      Aweber and most other AR's are overpriced garbage.. I would have to pay $500+ a month for aweber
      Righto, I guess that's why they are the most popular autoresponder in the IM industry. They must be doing something right.

      Besides, if your list is costing you $500 a month to host with Aweber then that should be a drop in the park compared to the profit you make from that list. If it's not, then something is wrong...
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  • Profile picture of the author JCorp
    I 2nd Aweber. Great company. Next would probably be iContact, 1shoppingcart's autoresponder, and then Getresponse. Used all of them and this is just my list from best to just "OK" autoresponders...
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  • Profile picture of the author uebomoyi
    Amen! Without a doubt aweber is the number one resource to go with, It's extremely simple and they literally walk you through the whole steps. Either aweber or getresponse are the most popular right now but I'd definitely go with aweber, it's very simple and easy to master. It also helps if you watch youtube videos explaining how to use aweber as well.
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  • I find myself agreeing with WillR,

    Aweber is the way to go and if insidmal has a list that would cost $500 in Aweber then as you say $500 should be a drop in the ocean compared to his income.

    There are certain things with Aweber that are annoying like they charge you for your subscribers that have unsubbed. It is wise to remove your unsubs periodically just to keep your costs down.

    Hope this helps.
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    • Profile picture of the author WillR
      Originally Posted by simondoddmarketing View Post

      There are certain things with Aweber that are annoying like they charge you for your subscribers that have unsubbed. It is wise to remove your unsubs periodically just to keep your costs down.
      It's understandable since they still have to store that information even if the user has unsubscribed. But yeah, that is definitely something you need to keep an eye on when you have a larger list. Get rid of all those unsubscribes!
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  • Profile picture of the author sozan
    Are you familiar with mail merge in MS Office? Create a data base with all the information you need and you can link it with a word document, you can also link excel files.
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  • Profile picture of the author anaxtech
    Hello

    If you plan to send bulk email it will not work...since 99% hosting companies doesn't allow bulk email coz of server load so you need to buy either SMTP server which can send bulk emails...

    We are professional people sending email for the clients on daily basis ...We provide all reporting system to clients where they can actually see how many emails sent ...who all opened email ids with graphs and what time ..everything ....we have almost 400k valid US based email database all emails are opt-in mean they are ready to receive emails and other offers ..

    Let me know if you need any help in the same regards
    Pankaj

    Originally Posted by Phill P View Post

    I've been reading the warrior forum a lot recently, and a few ebooks, and it sounds like I need to be generating an email list.

    Problem I have is: when I have a list how do I manage it?

    I'm not exactly sure what an auto responder is. I assume its the tool used to send out bulk emails, but can't thunderbird or outlook do this?
    I'm guess it has more features though, and it should be able to auto configure to use ppls names, and auto add people as well as auto delete right?

    This is really a rookie question, but what are the pros and cons of spending to use an auto responder over just sending mail from outlook/thunder bird?

    If I only want to send out news letters, do I need an auto responder?
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    • Profile picture of the author Phill P
      OK so I'm sold

      Now I need a squeeze page to refer new list members too.

      I'm using Whypark for websites, and frankly now I'm getting into things more their lack of flexibility is starting to annoy me. If I were to use their news letter sign up feature it is all predetermined and automatic. I can't access emails, I can't add emails, and the news letter gets sent out only once a month.

      I'm guessing (the aweber info doesn't state it) that if I give aweber a URL they can run the squeeze page for me, and I can use their tools for creating the squeeze page as well as the email formats.
      Correct?
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      • Profile picture of the author WillR
        Originally Posted by Phill P View Post

        OK so I'm sold

        Now I need a squeeze page to refer new list members too.

        I'm using Whypark for websites, and frankly now I'm getting into things more their lack of flexibility is starting to annoy me. If I were to use their news letter sign up feature it is all predetermined and automatic. I can't access emails, I can't add emails, and the news letter gets sent out only once a month.

        I'm guessing (the aweber info doesn't state it) that if I give aweber a URL they can run the squeeze page for me, and I can use their tools for creating the squeeze page as well as the email formats.
        Correct?
        Aweber won't run a squeeze page for you. Aweber is just a list management service. What this means is you have a form on your website and anyone who enters their email address into that form will be added to whichever Aweber list you specify.

        Aweber does have a web form generator which allows you to create these optin forms which you can then simply copy and paste straight into any website you have. It is up to you as to what information you collect. You can ask for name, email, and as many other different fields as you like.

        Aweber still have a 1 month for $1 trial period so if I were you I would just sign up and start playing around with things - it's the best way to learn.
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        • Profile picture of the author Tim Wright
          Aweber has a ton of excellent videos that will show you how to get everything set up. It's definitely worth $1 to see how everything works.

          Once you have an account, it will be easy to find someone to help you set up a squeeze page and start building your list.

          If you're going to stick with marketing online, a reliable autoresponder is a "must have." It's a tool that will help you to MAKE money in the long haul.
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  • Profile picture of the author Phill P
    Thanks Will R, and everyone else, information has been fantastic.

    I'll make an account, then I should be able to take the squeeze page aweber gives me and run it as a page in my website(s). I then just need to promote the hell out of that page (yes I've checked some of the WSOs on list generation!)
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    • Profile picture of the author WillR
      Originally Posted by Phill P View Post

      Thanks Will R, and everyone else, information has been fantastic.

      I'll make an account, then I should be able to take the squeeze page aweber gives me and run it as a page in my website(s). I then just need to promote the hell out of that page (yes I've checked some of the WSOs on list generation!)
      Aweber won't give you a squeeze page as such. They will allow you to create a web form which you then put on your own webpage or squeezepage.

      There are plenty of places you can get cheap squeeze pages created though, including plenty of people on this forum.
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      • Profile picture of the author Phill P
        Originally Posted by WillR View Post

        Aweber won't give you a squeeze page as such. They will allow you to create a web form which you then put on your own webpage or squeezepage.

        There are plenty of places you can get cheap squeeze pages created though, including plenty of people on this forum.
        Ah I thought it would provide a template to set one up, then I just take the html and put it on a page on my site?
        They seem to have templates for mail outs but not squeeze pages. DOH!
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    • Profile picture of the author drewcur02
      Most hosting companies have mail programs already built it. You have your database full of user info and then you just plug in what parts you want to generate for that particular mail. Click send and you're done.
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      • Profile picture of the author WillR
        Originally Posted by drewcur02 View Post

        Most hosting companies have mail programs already built it. You have your database full of user info and then you just plug in what parts you want to generate for that particular mail. Click send and you're done.
        This is NOT a good way to conduct serious email marketing. Not only will your deliverability rate most likely be very poor, your hosting company will also come down on you hard if you start sending a lot of emails and the moment you get any spam complaints you risk having your account shut down.
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        • Profile picture of the author Boghead
          You can also use Profollow which is Aweber but sold under licence to Jeff Walker.

          By using profollow you get exactly the same Aweber service under the profollow name but it can work out cheaper if your list grows as the price doesn't increase.

          If you want a free service I'd suggest listwire. Not in the Aweber class but rather good for free. Just be sure not to use your main email for setting it up as you will get pestered with constant emails from Garry Ambrose, the owner, who seems to follow the "hammer the list" method of marketing.

          Steve
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  • Profile picture of the author omk
    Use your email list along with a product funnel. Use an autoresponder to manage it and bump people who have bought a product onto a buyers list. You would then continue to market the next product in the funnel to them.
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  • Profile picture of the author zmeditation1
    using sendspace.com
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  • Profile picture of the author dennisrosenberg
    Been using Aweber for years, great deliverability and customer service.
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  • Profile picture of the author Avery Berman
    List building is the best way to make consistent income online, which is the holy grail of what you really want.

    I use Aweber, but many people prefer other services. I like aweber because the user interface is clean, and the deliverability is good, which is very important.

    The support is also top-notch.

    I'd love to give you more information, but I'm not exactly sure you specifically you need help with.

    You can always PM me if you have specific questions.
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  • Hey there,

    I would suggest Aweber or GetResponse as you need to have an autoresponder to be successful in IM. You are absolutely right about needing to build a list though. It is far easier to sell to people who have already bought from you, than it is to sell to someone new. Having a list will allow you to market to people who already know you, like you, and trust you. An autoresponder will also save you tons of time. Think about if you have a really successful squeeze page and hundreds of people are opting into your list. You would have to respond to each one of them several times just to get them on your list and deliver your free product to them. Do you want to be responsible for that? I wouldn't.

    When you build your list make sure you use the double opt in feature as this will reduce spam complaints and build a better list of targeted prospects. when you get it all setup you need to have a follow up email series loaded in your follow up section to build relationships and sell other products and services you plan to offer. I would recommend selling affiliate products and PLR as these two sources of income will save you lots of time and money. Promote your squeeze page and build your list of targeted leads by offering an irresistible FREEBIE. Then have a product funnel ready and set to go. Autoresponders and email lists will make your IM life a ton simpler and make you tons more money in the long run.

    Peace and Love,

    Anthony Spencer
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  • Profile picture of the author iProfessional
    Good stuff. I agree Aweber is definitely the way to go. They also provide information on the emails you are sending out to notify you if it looks to spammy. This will protect you and encourage you to provide good content for your subscribers.
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  • Profile picture of the author activ4232
    Set up with an autoresponder and make follow-ups using Aweber.com or other respectable third-party email service. Make 52 newsletters "follow-ups" or something like that (freebies included), and send out 1 every week to all your subscribers. Since there's 52 weeks in 1 year, this way should help you retain most of them and help with repeat business. Stay away from ISP email clients, or web-based email clients if you're serious about growing your business since they usually have very strict guidelines as to how many emails you can send per hour, and per day...yuck (and the limit is quite low for any serious Internet Marketer that wants to earn real money, and grow their business beyond around a couple or few hundred subscribers or so). Instead, use a third-party email service as I mentioned earlier and you can send out thousands if needed to with no limitations per hour or per day for that matter. The only catch is that they may and usually charge you based on the number of subscribers on your email list...and that will vary from company to company. You'll have to do your homework on that one. Hope I helped. Cheers!
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  • Profile picture of the author anthony2
    the top 3 autoresponders are

    Aweber
    Getresponse
    Icontact

    you can't go wrong with any of those.
    there all very good.
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  • Profile picture of the author inhwanie
    If you're looking to just send out newsletters infrequently to a small number of people, autoresponder wouldn't be necessary but if you are looking to possibly profit from your mailing list then using services like aweber to set up campaigns would be crucial. I remember when I first started, I signed up for aweber right away without thinking about how many followers I would get and sort of wasted money (though very little / month) but it was a learning process and I was able to test out different things to build a list.

    So, as many have said, I second aweber as well
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    • Profile picture of the author Phill P
      I have aweber setup now on the bottom of a new site I've made.

      I'm also about to start trying to generate a list, and aweber will host the same form for me when I start mailouts just need to add the link to the form. OK its not very flash, but I'm not actually trying to sell any thing atm, just get my list going for a news letter through which I'll start promoting things.
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  • Profile picture of the author shireen
    Hi:

    Shireen here :-)

    Please check out aweber & there's lots of free instructional video tutorials on youtube.
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  • Profile picture of the author Patrick Coleman
    Use Aweber... you can't go wrong.
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  • Profile picture of the author jamesrich1
    You will need an autoresponder to be able to send continuous emails to your subscribers. Think about this as if it was a regular brick and mortar business. If someone walks in your store and gives you their information in exchange for a freebie you will want to do a blend of helping and promoting. Obviously giving value is great but at some point you need to have a product to sell to make some money. Help a person solve a problem by giving them the solution in a broad form. That will make them feel relief. Then offer to give them details of how to solve it step by step for a reasonable fee that is well below the value. Use a promotional cycle when you communicate to your subscribers.
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  • Profile picture of the author jamesgan
    There a lots of autoresponder out there in the market, for examples : GetResponse, Aweber, iContact and etc.
    3 Benefits of using Autoresponder
    1. Build Solid Relationships
    One the biggest and best benefits of the email auto-responder is that it help you to build solid relationships. When done correctly, email marketing is a powerful way to help your prospective customers get to know, like and trust you.

    2. Stay Top of Mind
    Because if a prospect hears (or sees) your name over and over, you’ll think of you when they need your services


    3. Never Closes
    An obvious benefit to setting up an email auto-responder is that it will work for 24 hours a day, 7 days a week, 365 days a year. All of the hard work happens when you set the series up but once that is finished you have something that is marketing for your business all the time.
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