easy to understand. Getting more results for your efforts.
But isn't there a fulcrum point in levers?
Viral marketing has great upside leverage, with little downside risk.
Move the fulcrum towards the prospect, and it's easier to push down.
Sure, you have to push down further, but it's an illusion. It's easier.
Would skills that you teach for free be the fulcrum?
Thoughts and advice type of information can be found everywhere.
Wisdom will go over the heads of those who don't have skills (like me)
Just thinking out loud...