I have a list that I have been giving free stuff to for a while. They are happy and they have gotten great results with what I have been giving them so far.
Now, I am about to launch my product and I was wondering... Should I say I am about to sell something during the pre-launch phase? (In the pre-launch email messages that is...)
Or should I just wait until they read the salesletter for them to notice they will need to pay for it?
I want to do this correctly, and I am afraid I might scare them away before they even get to see what I am about to offer...
What are your thoughts on this? What have you done before with your own products? What have been your results?
I will appreciate your responses very much!