Membership Site Subscribers Question

18 replies
This question/dilemma is for all the membership site owners out there.

I am new to internet marketing and membership sites.
I have created a real estate membership site and started all the online marketing strategies about creating a list: landing page, social media, article writing, etc. All is doing well and I am building a good list.
I have launched the site about a month ago: now I notice that 1 or 2 people a day go through the registration process, but don't actually pay, therefore they cannot access the site.

Is this normal? I have tested my payment processor (AlertPay) and it works as it is supposed to, but no one seems to pay and therefore subscribe.
I am working on a webinar so I can present more in detail about the benefits of the site.
I have received great reviews about the site, and a lot of visitors, but no one is going through with actual paying the subsciption rate.
#membership #question #site #subscribers
  • Profile picture of the author VegasGreg
    Maybe you could elaborate a little more on what type of "real estate" product you are offering, or your target market.

    For example, if you are targeting real estate agents, I find that they like to search online for ways to make more money, but they don't actually have any money to spend. (The successful ones are out actually selling property instead of surfing the net).

    If you are targeting normal real estate buyers, they tend to want to search for properties for free, not pay to search.
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  • Profile picture of the author laura2011
    It is a membership site with mentoring and coaching with instructional videos/presentations. I am sure there is a demand for it, since there is such a great market of new investors wanting to learn more about real estate.

    What puzzles me is that someone would go through the whole sign-up process, but stops when the payment comes about.

    I am wondering if that is normal for membership sites and what is the percentage of people that go through with the subscription.
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    • Profile picture of the author Rashell
      Couple of things that pop into my head...

      they may not trust using AlertPay as a processor
      they're trying to find out how much membership will cost (if you don't have it stated somewhere else)

      Rashell
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    • Profile picture of the author MatthewNeer
      Originally Posted by laura2011 View Post

      It is a membership site with mentoring and coaching with instructional videos/presentations. I am sure there is a demand for it, since there is such a great market of new investors wanting to learn more about real estate.

      What puzzles me is that someone would go through the whole sign-up process, but stops when the payment comes about.

      I am wondering if that is normal for membership sites and what is the percentage of people that go through with the subscription.
      Maybe flip the process eh? Get that money first, then have them register.

      Thats how I do it on my site and this ensures anyone that registers is a paying customer.

      GET EM!
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  • Profile picture of the author MatthewNeer
    Sounds like you need to put a sales page in place. Its great to have an awesome product, but if no one knows what it can do for them, they are not gonna buy it, ya digg?

    Also, why are you using AlertPay? I'm not a fan.

    I could use either PayPal or Clickbank as a payment gateway.
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  • Profile picture of the author Rich Struck
    Actually yes, that is normal. I think sometimes people just get cold feet and sometimes they just want to see what the rest of the join process looks like. I do it a lot just to see if there are any cross sells or upsells or added on stuff etc.

    Back in the old days we tested putting contact information on the sign up page and although nobody ever contacted us, it seemed to build confidence a bit and we did get a few more signups. Also, a "100% money back guarantee" type badge thingy seemed to help too, go figure.
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  • Profile picture of the author laura2011
    I will not use Paypal - they are tyrants! I use to be an eBay Powerseller and they drove me crazy, holding funds, and so on. So no Paypal. Any other suggestions?
    Yes, I do state the membership fee of $97 a month. A lot of information for $97, by the way.
    Good idea about the money back guarantee - I have to add that.
    Should I contact the people that "tried" to subscribe and find out the reason they did not or is that too intrusive?
    Please advise.
    Laura
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    • Profile picture of the author MatthewNeer
      Originally Posted by laura2011 View Post

      I will not use Paypal - they are tyrants! I use to be an eBay Powerseller and they drove me crazy, holding funds, and so on. So no Paypal. Any other suggestions?
      Yes, I do state the membership fee of $97 a month. A lot of information for $97, by the way.
      Good idea about the money back guarantee - I have to add that.
      Should I contact the people that "tried" to subscribe and find out the reason they did not or is that too intrusive?
      Please advise.
      Laura
      Get that money first girl! Then get that reg.

      PayPal can be stuburn sometimes, I totally feel ya on that. How about Clickbank? You might even be able to pickup some top notch affiliates that way eh?

      Got a link to your site? Would love to check it out...
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      • Profile picture of the author laura2011
        Yes, of course.
        My website link is realestatementorshiponline - dot - com (this forum will not let me post links since I am new here

        Thanks for all the information - anything else you can think of, please I accept any input.
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        • Profile picture of the author MatthewNeer
          Originally Posted by laura2011 View Post

          Yes, of course.
          My website link is realestatementorshiponline - dot - com (this forum will not let me post links since I am new here

          Thanks for all the information - anything else you can think of, please I accept any input.
          Wow, you've got A TON of great information on there.

          Now hey, don't take this the wrong way, but I think your site could use a little face lift so it can reflect the amount of knowledge there in a classy and elegant way. Check out this Real Estate theme.

          ElegantEstate Theme | Just another WordPress site

          Also, how are you delivering your membership?
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          • Profile picture of the author laura2011
            The membership is delivered automatically. Once they pay, they get an email with their chosen password and userid and they can login. I tested it, it works great. May be changing the payment first and adding Clickbank, like you said.
            The website is set up in Joomla, which like Wordpress has all kind of plugins.
            Well, that theme is nice, but a little plain for my taste
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    • Profile picture of the author VegasGreg
      Originally Posted by laura2011 View Post

      Yes, I do state the membership fee of $97 a month. A lot of information for $97, by the way.
      Ok, looking at the actual site, I do NOT see anywhere that says it is $97 to join.

      I found a "join now" button at the bottom of the page below some article excerpts (no sales pitch, no dollar amount, just a hidden join button).

      That takes me to a page that asks for registration information. Again, no mention of there being a cost or anything, just a sign up. I am guessing that AFTER I fill all that out, I would then see a price tag in which case I would leave too.

      --

      Going back to the home page, there really isn't a "Sales Pitch". Unless it is in the video, I didn't watch it, and also the video is too big for the space and covers a lot of the surrounding text, so I can't read the content that is there anywats (Using Firefox browser).

      If the video and hidden text is a sales pitch, you then bury the call to action (the join button) way below a bunch of articles and article links, also know as distractions from the call to action.

      That's my 2 cents, hope it helps.
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      • Profile picture of the author Gregg
        I use dlguard on one of my joomla membership sites. I like it.

        I recently tried s2member on one of my wordpress membership sites (the free version) and really like it a lot. It is a bit to set up but very flexible. Not sure if they have a joomla version though.

        Sounds like you got a winner. I agree with several others here. You might want to try Clickbank. At $97 if you offer a 50% recurring commission I am sure you would get some love from some big affiliates.

        You would only make less than half of what you get on your own but you would get exposure you could never afford on your own. Some of these guys can pump 1000's of people a day to your site if they like it and it converts.

        It would be well worth the look.


        Good luck to you!
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        • Profile picture of the author TexasNative
          Looks like you have a lot of GREAT information on your site.....but that should only be shown in a great sales video (saw your video on the home page, but the blank black screen isn't really compelling to click it to see) In the actual video, you need to get to the point in the first 15 seconds, what I will learn in that video and you need a solid call to action besides "I hope you decide to join"

          In your video show the content in your Membership site, and clean up the sales page, or really you do not have a sales page. You need to create one. Once you get that down I believe you will have a money making site.
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          • Profile picture of the author Canuckystan
            I'm fairly new to the membership site game, but my initial impression is that there is no emotional connection to the viewer.

            It's clear there is lots of information and strategies, but if you don't strike an emotional chord with the viewer, it might be tough to sell memberships.

            Do I want to buy access to investment strategies, or do I want to empower myself and free myself from the daily grind?

            "You can do this. You can make a better life for yourself. Make our investment strategies your blueprint for wealth and freedom, like so many before you have done. It doesn't take a lot of cash or a PHD, just some guts and commitment and the knowledge to know how to make it work for you."

            Something like that.
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  • Profile picture of the author PPC-Coach
    I own several membership sites, this is common.

    But if you can, email each one and ask what happened.

    You'll be shocked at how many convert.

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    • Profile picture of the author laura2011
      Thanks to everyone for all your help!
      To the member PPC Coach - do you agree I should have the possible members pay first before registering? What do you do on your membership sites? What payment systems do you use?
      I am trying to get all the help I can get here!
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  • Profile picture of the author rondo
    Most people probably think it's free because the pricing is not obvious (wasn't to me).
    I'd put the price and payment method right above the registration form.

    Andrew
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