Advice on getting high ticket items to convert?

12 replies
I am having a little trouble getting my higher ticketed items to convert. I have a site where I am promoting a childrens DVD and it converts fairly well, but the commissions are only $1 to $2 per sale.

I decided to put together a few sites promoting HD TV's and they are getting clicked on, but no purchases. Could anyone provide some tips on getting higher ticketed items to convert?

Like, is there a formula? Should each review be 1,000 words or something? I have three reviews with one being a straight up review of the HDTV and the other two are comparisons of HDTV's in its category. The reviews are roughly 450 - 500 words each.

Also, one of the HDTV sites is in the #5 position on Google. I know that I will need to get it into the top three for more traffic, but my childrens DVD site converted when it was in the #5 position.

Any advice would be greatly appreciated.

Thanks,
Latrice
#advice #convert #high #items #ticket
  • Profile picture of the author Ben Armstrong
    High ticket items generally benefit from a long, in-depth review. The more information (not fluff or hype) you provide people with the more likely they are to have their mind made up by your review.

    I started out with 400-500 word reviews and then gradually updated them. I found that as soon as I had increased the amount of information I was giving on a particular product, the more it started converting.

    My main earning site really benefited from this overhaul and I'm in the process of re-doing all my others.
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    • Profile picture of the author latrice17
      Originally Posted by Ben Armstrong View Post

      High ticket items generally benefit from a long, in-depth review. The more information (not fluff or hype) you provide people with the more likely they are to have their mind made up by your review.

      I started out with 400-500 word reviews and then gradually updated them. I found that as soon as I had increased the amount of information I was giving on a particular product, the more it started converting.

      My main earning site really benefited from this overhaul and I'm in the process of re-doing all my others.

      That really does make sense. I will try to make each review at least 1,000 words and also include video and customer reviews with each one.
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  • Profile picture of the author williamrs
    When marketing high-ticket products I always capture leads. Then, I use an autoresponder series and make the sales along the next days or even weeks. It's a long a bit complex process.

    It's also important that you get laser targeted traffic. Sometimes it's possible to get conversions with cheap products using just good traffic, but when selling things that cost hundreds or even thousands of dollars your traffic needs to be laser targeted.


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    • Profile picture of the author Amitywill
      For high ticket items I think it's a great idea to have video
      on your website.

      I know personally that when something is cheap I'll just go ahead and buy
      it but if it's a bit more expensive then depending on what it is I want as
      much information as possible and preferably to watch a video of the item
      being used.

      I also want to know why I should buy this particular model over the
      competition so you may want to compare it to it's competitors etc
      and let them know why it would be a good decision to buy that
      model.

      As another example, I know what the ipad 2 does and what it is but
      before I bought one I still wanted to watch a video of it in action just
      to make sure..

      Hope this helps.

      Will
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  • Profile picture of the author BizBoost
    Might not seem like a huge point to some but if you're going to increase your word count, make sure your formatting throughout is such that it makes it easy on the eye. Just a bunch of plain black text in the same font would send me off of most pages but a nice mix of bold headings, and a few well placed pics makes it more palatable.

    Btw, it's ok to go grab some other sites review and then spin the heck out of it.
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  • Profile picture of the author Jgmurray
    I have had the best luck when I pick products I actually know a little bit about, HDTV's, certain powertools things like that - and certain DVD's I end up watching with my kids. Then cranking out 400 or 500 words on them is actually pretty easy and fast. People want to read something that's relevant and at least a little bit in depth. Do that, and watch your conversions tick up for sure.

    -joe
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  • Profile picture of the author alimnab
    Think like a customer does...

    List down what you would check out before you part with your money.

    Put all that in your review.

    You are good to go .....
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  • Profile picture of the author omk
    First off, there is somewhat of a formula, but the operative word is "somewhat". What that means is that the final determiner of your success will depend more on time of year, type of product, how good your pre-sell or lander is and how well you target your buyers. Let's take a look at each of these:
    1- time of year is basically the seasonal factor. TVs have a tendency to see a spike in sales around these times - december/january - due to xmas, and the Super Bowl. Also in the Summer, around graduation time and father's day.
    2 - type of product Tvs are high ticket items, which tend to be a harder sell. So you will do better if you make sure you target specific models that are newly released or that have a very good reputation. Also look for models that may have a new technology. For example, when the 3D TVs came out, initially these models sold well.
    3 - how good your pre-sell or lander is it's very important to warm up your prospect correctly, before sending them to Am#az#zon or similar conversion partner. The trick here, is to do a bang up job warming them up. Look at similar affiliate and original product pages online and try to beat them! It's not enough to have a 1,000 page review. Your review has to be better quality than all the others. Include any product shots, plus video if you can find it, plus link to some Ama#z*on reviews too. Make your review top quality and special. You'll only have to do this once, but it will pay off again and again in conversions!
    4 - how well you target your buyers - here's where you make that money! Make sure you have targeted buyers coming to your review, comparison or product info page. People looking for xbox 360's are not gonna buy your TVs. So make sure you funnel the correct type of traffic to your pages. It doesn't matter if you get 1000 hits a day. If these people are looking for widgets, you'll be lucky if you make 1 sale a month.

    Finally, do all the good stuff that you've been hearing about - stuff like back links, bookmarking, keyword research, feeder pages, you name it. You can never do too much, but you can always do too little!

    So there you have it, a "formula" for success, selling your TVs. Don't forget to thank me when your money starts rolling in, LOL


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  • Profile picture of the author travlinguy
    Originally Posted by latrice17 View Post

    Like, is there a formula?


    Like, yeah. There is. There's actually a system. Someone already mentioned it. Set up a landing page with a compelling personal appeal. It should be written from the perspective of someone who has used the product. It could also be the story of a friend who has bought and loved the product.

    The story follows a certain path. The person, whether you, a friend or even a friend of a friend, looks high and low for a particular item. He or she is frustrated because they can't find just the right thing. And boom! They locate the product and they’re so overwhelmed with joy they wet themselves. The pre-sell page is loaded with benefits of the product. Benefits are always related to emotion.

    That landing page has a couple of links to another more feature-oriented review, yet it's loaded with energy. Energy, not hype. Not a boring, vanilla review (sorry, it's true) like you have but something with an attention-grabbing headline and some actual enthusiasm written into it.

    Your review reads like a catalog listing.

    Doing what I've described takes time or it takes money. This process is simple but not necessarily easy. That's because few people do the story thingy well.

    If you had to pay a couple hundred bucks to get the landing page and a decent review would it be worth it to you if you actually started to get some sales? That's the formula right there. Presell and close.

    One other thing. Those coded links in your sig file aren't doing you a single bit of good. You should change them to incorporate the right anchor text. Good luck.
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    • Profile picture of the author Amitywill
      Originally Posted by travlinguy View Post

      One other thing. Those coded links in your sig file aren't doing you a single bit of good. You should change them to incorporate the right anchor text. Good luck.
      Those "coded links" are model numbers and are his keywords.

      Also I don't think story pre-selling is a great way to go when it comes to selling
      physical items such as tvs.

      Sure you can add character and write with personality but nobody gives
      a rats ass about "your story" when they're looking to buy a tv.

      They just want to make sure that they're making the right decision.

      And that means that you need to be honest. If you don't think the tv
      is very good then say so! You can then inform them of the tv that
      you do recommend with a similar price tag and then tell them why
      it's better. Believe me people will thank you for your honesty.

      Will
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      • Profile picture of the author travlinguy
        Originally Posted by Amitywill View Post

        Those are model numbers and are his anchor text. Also I don't think
        story pre-selling is a great way to go when it comes to selling
        physical items such as tvs.

        Sure you can add character and write with personality but nobody gives
        a rats ass about "your story" when they're looking to buy a tv.

        They just want to make sure that they're making the right decision.

        And that means that you need to be honest. If you don't think the tv
        is very good then say so! You can then inform them of the tv that
        you do recommend with a similar price tag and then tell them why
        it's better. Believe me people will thank you for your honesty.

        Will
        Gee whiz. Your post is dripping with hostility. Take a freekin Valium already.

        The story thing works with any and all products. I've been using it sucessfully for 11 years. I never said he should be dishonest. That's why I mentioned it should be personal or come from a friend.

        As far as giving a rats ass about anything, I wouldn't know. What I do know is people relate to other people first. They feel comfortable knowing someone has been where they are. Once you've put them at ease the'll check out price, features, etc.

        I know those are model numbers. My point is, the actual product name would be more appealing just as good.
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        • Profile picture of the author Amitywill
          Originally Posted by travlinguy View Post

          Gee whiz. Your post is dripping with hostility. Take a freekin Valium already.
          Could you highlight where I was being hostile please. I think you're
          just being over sensitive.

          Will
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