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How to know if a market has a back end?

by Rob Harris
3 replies
I've almost finished writing a free report for a squeezepage, this is my first one by the way, the first time I've actually taken action to create a sales funnel.

I'm wondering if anyone could share some insight as to tell if a market has enough scope for lots of products?

I've found an area within a market that people are searching for on Google. And written the report around that keyword. It's just that I'm not sure how much I can elaborate in the report and then still have info for products that I can actually then sell. I suppose this is a bad sign in itself!

I probably should have done this before writing the report, but all i've invested so far is a couple of days of work so no money at least.

Thanks and sorry if this is a stupid question, Rob Harris
#back #end #market
  • Profile picture of the author Ronnie Nijmeh
    Hi Rob,

    Firstly, if you have a market full of proven buyers (i.e. they bought your front end), then you have a market for a backend.

    There's always a backend... it may not always be directly related, but there's definitely something there.

    Maybe it's a coaching offer, or access to a private community, or some kind of done-for-you service... or a package checklists, worksheets, tools, software, webinars, teleseminars, and so on.

    There's DEFINITELY something you can have on the backend.

    First, figure out if these people are buyers - are they scooping up your report? If so, start a dialog with your prospects and buyers. Ask them what they're struggling with, what their problems, pains, fears, and frustrations are.

    Then create solutions for them.

    Ronnie
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  • Profile picture of the author allenjohn
    Yes, I think that's the best idea. Get a 100 or so on your list, then ask them what they want....then give it to them Regards Allen
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    • Profile picture of the author Michael Shook
      You are likely answering your own question if you are thinking that finding a backend would have been good to do first.

      If your report is based strictly around a singel keyword phrase then it is possible that there are not any backend products. But there might be something that is related.

      It is hard to say, though, if your free report will set them uo into the mindset of watngin the backend offer. Pretty much the only way to find that out is to pick something as your backend and test it.

      You can certainly ask your recipeints what it is they want, but you need enough people to make this a representative idea. If you ask every person when they join your list what they want, you are going to get a bunch of different answers (more than likely).

      Eventually with enough asking, you will see some patterns. But you need enough responses to make those patterns valid. In the meantime, it would be good to simply pick something to try as your backend.

      If the only backend you can find is very expensive, it might be too much of a jump from free to buy, but that is something you only find out by testing.

      For sure, though, if you are going to offer a backend product, you need to make sure that your free report does not provide the complete solution to what the free report folks want.
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