Please help...Lots of research, STILL can't find a niche!

36 replies
Hi there, I'm new around these parts. I'm serious, very serious about making money with internet marketing. I've done a ton of research and invested in probably way too many products. My plan for right now is to start out simple and build up a blog and a niche website, using affiliate marketing to monetize them, and branch out from there once I get the hang of it.

Problem is, I can't find any niches that seem worthwhile. I purchased Market Samurai, (and Niche Finder on an impulse buy) but everything that I search for, even niches within niches, are very "pink and yellow" and don't appear to have much room for a newbie to make her way into the front page of Google.

When you pick a niche, what are the main things you look for? I'm shying away from anything with more than 40,000 in SEOC, but it seems that even when I find areas that have say 20,000, when I pull up the list of top ten sites in MS, they are well-established sites with thousands of indexed pages, backlinks, etc.

I know that I can do this. I feel confident that I have enough information (and skill) to get me going once I can find a niche, but I'm just STUCK weeding through all of the keywords. Any advice is greatly appreciated. Thank you in advance!
#market samurai #niche affiliate marketing
  • Profile picture of the author Ralf Skirr
    Hi Nicole,

    I believe nothing stops more people from starting their web site than keyword research.

    Stop worrying about keywords. Stop trying to find the easy niche.

    Start with ANY niche that is known to have a big buying audience. It's better to get started on anything and then learn how to do it, then trying to find the perfect niche.

    The niche statistics that people use are only relevant to SEO. You can use traffic methods that do not rely on SE rankings.

    It's more important you learn how to build your site, how to drive traffic and how to sell to this traffic. Once you know these things you can easily switch to other niches. Just get started anywhere.

    Ralf
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  • Profile picture of the author timpears
    Pick one of those niches that appeals to you, and then drill down to lower search volume and check the strength of the top ten.
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    Tim Pears

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    • Profile picture of the author Nicole Ortega
      Originally Posted by Ralf Skirr View Post

      Hi Nicole,

      I believe nothing stops more people from starting their web site than keyword research.

      Stop worrying about keywords. Stop trying to find the easy niche.

      Start with ANY niche that is known to have a big buying audience. It's better to get started on anything and then learn how to do it, then trying to find the perfect niche.

      The niche statistics that people use are only relevant to SEO. You can use traffic methods that do not rely on SE rankings.

      It's more important you learn how to build your site, how to drive traffic and how to sell to this traffic. Once you know these things you can easily switch to other niches. Just get started anywhere.

      Ralf
      This is very sound advice. I think it's just what I needed to hear. I will do exactly as you suggest. Thanks!

      Originally Posted by timpears View Post

      Pick one of those niches that appeals to you, and then drill down to lower search volume and check the strength of the top ten.
      I thought that's what I've been doing I have been paying attention to the traffic, vs. the total searches as some suggest. The problem enters when I see the top ten and feel intimidated by the strength of what I see. I do not feel that I am a good judge of what I can/can't beat as far as SEO because I've only studied this stuff in theory. I'm going to just plunge in and try it out and see what happens I guess.
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  • Profile picture of the author kindsvater
    You're waayyyy overthinking this and worrying too much about MS stats.

    Try this: register a domain with your name, have a little fun with it, say I'm Nicole Ortega and I'm here to talk about every product I can find with "Ortega" in it.

    There are almost 10,000 product listings on Amazon. Another 1750 on eBay.

    Sprinkle in some Adsense, maybe have some Ortega quizzes, and you may have something.

    Follow-up watching your website stats to see what starts getting traffic and sales and that will help you focus future efforts.

    .
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    • Profile picture of the author Nicole Ortega
      Originally Posted by kindsvater View Post

      You're waayyyy overthinking this and worrying too much about MS stats.

      Try this: register a domain with your name, have a little fun with it, say I'm Nicole Ortega and I'm here to talk about every product I can find with "Ortega" in it.

      There are almost 10,000 product listings on Amazon. Another 1750 on eBay.

      Sprinkle in some Adsense, maybe have some Ortega quizzes, and you may have something.

      Follow-up watching your website stats to see what starts getting traffic and sales and that will help you focus future efforts.

      .
      Overthinking should be my middle name. :rolleyes: You made me lol though I actually have about 10 domains that I haven't done anything with, including my own name. I'm seeing a trend here: "Just go out and get started!" Thanks for the advice
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  • Profile picture of the author Alexa Smith
    Banned
    Hi Nicole,

    Welcome to the Warrior Forum ...

    Originally Posted by Nicole Ortega View Post

    My plan for right now is to start out simple and build up a blog and a niche website, using affiliate marketing to monetize them, and branch out from there once I get the hang of it.
    A blog and a niche website? Not a blog that is a niche website?

    Originally Posted by Nicole Ortega View Post

    When you pick a niche, what are the main things you look for?
    I look for three main things, really:-

    (i) Areas in which I know large numbers of people spend money regularly on "information" (the magazine racks in shops pretty useful, and seeing plenty of AdWords ads on Google shows me that people are spending money promoting things in the niche);

    (ii) Areas I can write about (I have a content-rich site in each niche, with articles which I write myself, and I'll need to write autoresponder emails in each niche, so there's no point in my trying one for which I'd have to go to night-school just to understand the vocabulary);

    (iii) I look for suitable Clickbank products (primarily) which I can promote, according to my tried and tested list of product selection criteria (which is here).

    Keywords have almost nothing to do with how I select niches.

    I've never used Market Samurai, Niche Finder or other "software approaches" at all, though I've heard many people here speak highly of MS in particular.

    Good luck!
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    • Profile picture of the author Nicole Ortega
      Originally Posted by Alexa Smith View Post

      Hi Nicole,

      Welcome to the Warrior Forum ...



      A blog and a niche website? Not a blog that is a niche website?



      I look for three main things, really:-

      (i) Areas in which I know large numbers of people spend money regularly on "information" (the magazine racks in shops pretty useful, and seeing plenty of AdWords ads on Google shows me that people are spending money promoting things in the niche);

      (ii) Areas I can write about (I have a content-rich site in each niche, with articles which I write myself, and I'll need to write autoresponder emails in each niche, so there's no point in my trying one for which I'd have to go to night-school just to understand the vocabulary);

      (iii) I look for suitable Clickbank products (primarily) which I can promote, according to my tried and tested list of product selection criteria (which is here).

      Keywords have almost nothing to do with how I select niches.

      I've never used Market Samurai, Niche Finder or other "software approaches" at all, though I've heard many people here speak highly of MS in particular.

      Good luck!
      Thank you!

      Yes, a niche site and a (niche) blog :p I want to try my hand at both for the experience of it, if nothing else.

      It's good to know that there is a lot of success to be had from not focusing primarily on SEO tactics. I suppose I fell into the trap of thinking that was the only way to do things because I was looking for a "blueprint" so to speak on how to get started. I've tried doing things my on my own and never really got off the ground, hence why I have so many domains, with no content! By seeking out a couple of mentors, I planned to follow closely what they have done and duplicate it with my own little twist, but I am noticing that it's easier said than done.

      Thank you everyone for your great tips!
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    • Profile picture of the author djemerald
      Originally Posted by Alexa Smith View Post

      Hi Nicole,

      Welcome to the Warrior Forum ...



      A blog and a niche website? Not a blog that is a niche website?



      I look for three main things, really:-

      (i) Areas in which I know large numbers of people spend money regularly on "information" (the magazine racks in shops pretty useful, and seeing plenty of AdWords ads on Google shows me that people are spending money promoting things in the niche);

      (ii) Areas I can write about (I have a content-rich site in each niche, with articles which I write myself, and I'll need to write autoresponder emails in each niche, so there's no point in my trying one for which I'd have to go to night-school just to understand the vocabulary);

      (iii) I look for suitable Clickbank products (primarily) which I can promote, according to my tried and tested list of product selection criteria (which is here).

      Keywords have almost nothing to do with how I select niches.

      I've never used Market Samurai, Niche Finder or other "software approaches" at all, though I've heard many people here speak highly of MS in particular.

      Good luck!

      I think its import to start with something you are interested in and can write some content on. just pick something , get a domain name and hosting and start! But what the heck if the first one doesnt work , what did it cost you? should be less than $20.00 to try .
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      "professional writing priced right "
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      • Profile picture of the author JohnMcCabe
        Nicole, here's something to try just for fun...

        Close all the tools, in fact, shut down the computer altogether. Grab a pen and a pad of paper, find a pleasant quiet spot, and answer these three questions as many times as you can.

        1) What subjects do I like to talk about so much that my friends and associates start rolling their eyes when I start talking?

        2) What do I know about the subject that I didn't know when I became interested?

        3) What kind of stuff do I read/buy/use in relation to the subject?

        Building a long term asset is not a hit-and-run affair, so the subject should be one you can run with for a long time. The first question is designed to point you to those subjects for you.

        The stuff you know that you didn't when you started will lead you to key words no software program will dig up purely by crunching numbers. The second question is meant to lead you into more intuitive directions. It also gives you an idea for content to offer.

        The last question is fairly obvious. It can lead you to product ideas that pure number crunching won't. It may also help you find market gaps you can exploit by creating your own products.

        Welcome to the Warriors, and good luck to you...
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  • Profile picture of the author pmbrent
    I agree with Ralf, you should find a niche that you're interested in or passionate about and possibly choose a sub-niche. Just because there's a McDonalds in a city doens't prevent Burger King from going there.
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  • Profile picture of the author omk
    If something doesn't seem right, even after all your research, then just run a test or two to find out if your selected niche is a winner.
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  • Profile picture of the author anwar001
    Your hesitation in starting something might cost you more than anything else. You just need to make a start somewhere. It is unlikely that you will make the perfect choice and succeed hugely in your very first project. So don't worry about picking a wrong niche. If you do that, you can exit and enter another niche any time.

    Most internet marketers who are making lots of money today must have made a lot of mistakes in the past. Among the mistakes, choosing the wrong niche too would have featured for many.

    Yes, be careful and choosy in picking your niche. But don't overdo the caution part. Start somewhere in which you feel at least a little comfortable and which appeals to you a little bit.

    Even after many years now, I still end up with some failures and mistakes. Some of the sites I start don't make me any money while others do. If you let that disturb you a lot, then you will have a hard time.
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    • Profile picture of the author myob
      My favorite for picking great niches is dummies.com. All the really hard thinking has already been done.
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  • Profile picture of the author MEMORIES89
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    • Profile picture of the author Michael Shook
      The keyword tools are sold using marketing that seems to tell you that the tool will find you a niche. This is kind of like buying a hammer with the promise that it will help you find a house to build.

      Try something like Kindsvater said or even something like pick the niche market that starts with the same letter as your name. It does not matter so much, as long as you begin.

      After you begin, then you have something to compare with to see if it is bringing you the results you want. But before you begin, there is not much real experiential information of your own to go on.

      Both of those tools are OK, nothing wrong with them as tools. I have both and they have hepled me find some great ideas, but I had to at least have a direction to start with. Once I did, the tools really helped me a lot.
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  • Profile picture of the author inconf
    Good sound advice, I was in your position, over thinking everything, getting bogged down with info overload!

    Just take a step back, what do you enjoy, are you passionate about anything, what are your hobbies, can you blog and talk about any of these things?

    Look around you, check out the magazine rack, use amazon, ebay, I have also found the dummies guides website to be a great place for niche research!

    Failing that, as mentioned start your own blog about you and play around with it!

    Good luck in your ventures!!!
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    • Profile picture of the author Steve B
      Hi Nicole,

      You have been given some great advice here. I would add:

      Don't confuse keywords with niches. Most niches contain lots of keywords that folks use to find information within a niche.

      But keywords (and their "counts") can be misleading and are not always great indicators of niche commercial viability.

      There are other ways to locate and contact prospects in addition to ranking high in the search engine results (SERPs). Yes, the Internet is a crowded space with some heavy hitters, but don't let that scare you away. Besides, your rankings should naturally increase as your business matures, as your content is distributed, and as happy customers talk about your site.

      Don't try to compete head-to-head with the 800 lb gorillas. You can differentiate your business in lots and lots of ways.

      Do you have a passion for something?
      Do you have previous training or education in some subject?
      Is there information that you possess that others might want?
      What gets you excited enough to share something with a friend?
      Would you like to learn a new skill or craft?
      What are your talents, hobbies, and favorite pasttimes?

      These may not all be great niches for you, but they are starting points. If you are passionate about something, or have a skill or ability in a particular discipline, you have a "leg up" on being an expert in that field and you will most likely have the motivation to work at the subject long enough to get it paying off for you.

      I also like the idea of looking at the "dummies" guides - there are thousands of them that will help you to survey the field.

      Niche magazines are also a good indicator of where folks are willing to spend money on a passion.

      Here's another "free" web site that has helped me in the past:

      Mailing List Finder -- Search & Compare Mailing Lists

      It's a website that allows you to search for mailing lists to various audiences (60,000 in the database). If there's a subject that is segregated for mailing lists, I believe it is worthy of your consideration as a niche that you can market to (whether you use mailing lists or not.)

      Good luck to you Nicole.

      Steve
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      • Profile picture of the author Nicole Ortega
        This is a goldmine of helpful info. Thank you so much Steve! I really appreciate the advice on not mixing up keywords with niches. I may have been doing just that. I will use the starting points that you and others have suggested, and I think I will even have some ideas left over for later

        Originally Posted by Steve B View Post

        Hi Nicole,

        You have been given some great advice here. I would add:

        Don't confuse keywords with niches. Most niches contain lots of keywords that folks use to find information within a niche.

        But keywords (and their "counts") can be misleading and are not always great indicators of niche commercial viability.

        There are other ways to locate and contact prospects in addition to ranking high in the search engine results (SERPs). Yes, the Internet is a crowded space with some heavy hitters, but don't let that scare you away. Besides, your rankings should naturally increase as your business matures, as your content is distributed, and as happy customers talk about your site.

        Don't try to compete head-to-head with the 800 lb gorillas. You can differentiate your business in lots and lots of ways.

        Do you have a passion for something?
        Do you have previous training or education in some subject?
        Is there information that you possess that others might want?
        What gets you excited enough to share something with a friend?
        Would you like to learn a new skill or craft?
        What are your talents, hobbies, and favorite pasttimes?

        These may not all be great niches for you, but they are starting points. If you are passionate about something, or have a skill or ability in a particular discipline, you have a "leg up" on being an expert in that field and you will most likely have the motivation to work at the subject long enough to get it paying off for you.

        I also like the idea of looking at the "dummies" guides - there are thousands of them that will help you to survey the field.

        Niche magazines are also a good indicator of where folks are willing to spend money on a passion.

        Here's another "free" web site that has helped me in the past:

        Mailing List Finder -- Search & Compare Mailing Lists

        It's a website that allows you to search for mailing lists to various audiences (60,000 in the database). If there's a subject that is segregated for mailing lists, I believe it is worthy of your consideration as a niche that you can market to (whether you use mailing lists or not.)

        Good luck to you Nicole.

        Steve
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  • Profile picture of the author Dann Vicker
    One of my websites gets tens of spam comments per day, all from people trying to rank in different niches. Not the best way, but it sure exposes a lot of them.

    Wishing you success Nic

    Dann Vicker
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    • Profile picture of the author Steve B
      Nicole:

      I just wanted to add another very helpful place where you can go to get some free niche ideas (thousands of them).

      Business & Small Business

      Once there, click on the "Business Ideas" tab.

      Scroll down a little and you'll see "Browse Business Ideas by _______"

      Click on "Interest."

      There you will be presented with 43 different broad "interest" categories. Click on what interests you.

      I clicked on "travel" for instance, and was presented with 30 sub-niches. For each one, there is a "Business Overview" and also at the end there's a listing of a dozen or so "Related Business Ideas."

      Granted, not all these ideas will fit your budget or online model. But this is a great source of "ideas" about possible niche businesses you could start online that have proven successful for others.

      Good luck.

      Steve
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  • Profile picture of the author Sneaky Boots
    Nicole, I don't have anything to add that will help your situation that the other guys have said...but the main thing is to TAKE ACTION!
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    • Profile picture of the author marcuslim
      Ya, don't over-think it too much. I know I have the same problem myself. It's the over-thinking and over-analyzing that leads to analysis paralysis...truth is, you won't really know if it works or not until you put something up and measure and test, rather than keep thinking what might happen. Now this doesn't mean you shouldn't do the research, but at some point action is required.
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  • Profile picture of the author sumting4u
    Nicole, even the best baseball player on his first at bat didn't hit a home run. It took a lot of training and tweaking before he was able to make to the major leagues. Like they say in the Army, just jump in the water you will learn to keep your head above water to survive. You already stated you have about ten domains. Start creating something with those domains and let those be your learning tools. As with everything experience is key. You will definitely find out what works and what doesn't. I would strongly suggest getting a mentor to help you along the way. Good Luck.
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    • Profile picture of the author VegasVince
      Hey girl.....sometimes it's best to FIRE....READY.....AIM.

      Don't end up like LeBron James.......scared to take a shot on the biggest stage of his career.....capiche.

      There is "no perfect niche".

      Because what's hot today might fizzle tomorrow....and it's better to get in the game.....fail fast....or....surprise yourself and hit a winner right off the bat.

      Even if you start with a friggin' blogger blog with adsense......it's better then wasting a lifetime waiting for the stars and moon to align perfectly.

      Make sure you understand the difference between a niche and a market.

      Fishing is NOT a niche. That's beyond broad based.

      Trout Fishing is a so-so niche.

      Fly Fishing For Trout.....is getting somewhere.....because your competition is going to get lower as you drill down......just don't drill so far down you run out of oil....aka...a market.

      Fly Fishing for Trout in the hidden streams of the North East.....might be tight...but I bet it's passion based....and those type of peeps will spend money.

      Look for affluent niches.....especially ones you can combine....like doctors who golf.

      When in doubt.......start with your own passion.......unless it's something to do with Humming Birds and Why They Hum....you might be surprised to find others who share your passion.

      As for the affiliate aspect.....you got the cart before the horse. You need to sell something on your own first even if it's just friggin adsense clicks......before you're gonna drum up interest in affiliates taking a shot on an unproven product.

      It's tough enough to get JV's with a good product and a proven reputation.....unless it's a perfect fit for their respective list........so don't put all your chips on that aspect of it either.

      One problem....one Solution. I am pretty sure I ripped that off from Jason Fladlien.....lol...but it's sage advice.

      Interview experts in your niche.......transcribe the interviews.....package them with the audios mp3's and then go back and have the same "gurus" mail for you.

      It's a formula that often works....even if you have to give up all the change in exchange for the list.....you certainly can put in a chapter of your own....and piggy back off THEIR CREDIBILITY.....it's the Oprah/Larry King effect......become famous by interviewing famous peeps.

      Best of luck.......don't over think it. Just do it.


      peace,

      XXX

      Vegas Vince
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    • Profile picture of the author Cali16
      Nicole, welcome to the forum and the world of IM. Many people get stuck on trying to find the perfect niche. It doesn't exist. Kindsvater is right - you're definitely overthinking it.

      Just my two cents, but choose a niche that genuinely interests you (and has buyers as well). You'll enjoy it a lot more and have more enthusiasm if it interests you than if you pick a great niche that bores you to tears.

      If you're planning to do affiliate marketing, make sure there is a good product to sell in that niche (as Alexis mentioned above).

      Also, sometimes a smaller niche that has highly targeted buyers is better than a huge niche that is broad and super competitive (e.g. weight loss). Don't get me wrong, that's a popular and potentially very lucrative niche with a lot of hungry buyers, but not always a good place for inexperienced marketers to start.
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      • Profile picture of the author zmorris
        I too use (and love) Market Samurai. The thing about it is, when it shows your competition it shows the top pages reputation, not how well they are SEOed for that specific term. I've made 1st rank for terms before and when I look them up on MS the pages ranked 2-10 have a whole bunch of red indicating they are strong and mine will be ranked 1st without anything red on the matrix.

        Just because the websites on the first page have a very strong reputation, does not mean you cannot beat them for the specific niche in which you have chosen. Take a look around the pages you are threatened by and see if your niche is something prominent on their page or if they just had one article that happened to get indexed well.

        Remember, just because there is a Wikipedia page for sweet potato pie, doesn't mean TastySweetPotatoPies.com can't outrank it!
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  • Profile picture of the author mystarter
    Hi,

    Allow me to interrupt..

    It seems that you like so much (or spent many hours) on 'keyword/niche research'.
    Why not start something in this niche?
    Perhaps you have a lot of info to share or deliver on this topic alone.
    At the end, who knows you may have your own product/service on this topic.

    Just my little thought.

    Cheers
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  • Profile picture of the author Online Ninja
    try to consider health related niches .... it's still a most popular category ....
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  • Profile picture of the author Jeremy Barker
    Originally Posted by Nicole Ortega View Post

    Hi there, I'm new around these parts. I'm serious, very serious about making money with internet marketing. I've done a ton of research and invested in probably way too many products. My plan for right now is to start out simple and build up a blog and a niche website, using affiliate marketing to monetize them, and branch out from there once I get the hang of it.

    Problem is, I can't find any niches that seem worthwhile. I purchased Market Samurai, (and Niche Finder on an impulse buy) but everything that I search for, even niches within niches, are very "pink and yellow" and don't appear to have much room for a newbie to make her way into the front page of Google.

    When you pick a niche, what are the main things you look for? I'm shying away from anything with more than 40,000 in SEOC, but it seems that even when I find areas that have say 20,000, when I pull up the list of top ten sites in MS, they are well-established sites with thousands of indexed pages, backlinks, etc.

    I know that I can do this. I feel confident that I have enough information (and skill) to get me going once I can find a niche, but I'm just STUCK weeding through all of the keywords. Any advice is greatly appreciated. Thank you in advance!


    Think about a niche that you are well versed in that you could possibly help someone in . Don't think about the making money, even though that is what it is all about. Think about being helpful and a leader to others. Newbie or not the opportunity is there. One suggestion would be to use Google's keyword tool (which is free) and search long tail keywords. This may narrow it down a little bit in what you are looking for but you will not get to the top of a good money making niche overnight. It takes hard work and dedication.
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  • Profile picture of the author MatthewNeer
    I strongly believe that anyone trying to be an Internet Marketing should always be in the Internet Marketing niche, aka MMO (make money online niche) simply because this will help you perfect your craft as you grow your business and then you'll be able to expand into other niches as you grow.

    A great idea is to review Clickbank Products in an honest way. Or really anything about making money, just give your opinion about what you think about it. Its best if you actually buy it though, as you could imagine.

    Hope that helps miss!
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    • Profile picture of the author deanmoney
      Clickbank alone has well over 100 niches if you search hard enough. But if your into physical products see the tops sellers on ebay.
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  • Profile picture of the author Nicole Ortega
    Wow, I'm a member of a couple of other (non-marketing related) forums, but I have to say, this one is definitely up there in terms of helpfulness. I was hoping for some advice, but I didn't expect the GREAT advice and guidance I have here in this thread. Thanks so much!!!

    @Vince, I loved your analogies. You made me smile and have some very poignant things to say.

    @Matthew You bring up a very interesting suggestion. I've heard that the internet marketing niche is extremely competitive, but what you said also makes a lot of sense.

    I feel like I now need to sit down and synthesize all of the advice from this thread so far lol! Thank you again everyone
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  • Profile picture of the author PPC-Coach
    I agree with everything said above. As for a niche being too competitive, there's no such thing. That just means there is money being made there. That is a good thing.

    The key point is take some action. Manufacture your own luck. The luckiest people I know are also the hardest workers and that's not by coincidence.

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  • Profile picture of the author Textech
    Originally Posted by Nicole Ortega View Post

    Hi there, I'm new around these parts. I'm serious, very serious about making money with internet marketing. I've done a ton of research and invested in probably way too many products. My plan for right now is to start out simple and build up a blog and a niche website, using affiliate marketing to monetize them, and branch out from there once I get the hang of it.

    Problem is, I can't find any niches that seem worthwhile. I purchased Market Samurai, (and Niche Finder on an impulse buy) but everything that I search for, even niches within niches, are very "pink and yellow" and don't appear to have much room for a newbie to make her way into the front page of Google.

    When you pick a niche, what are the main things you look for? I'm shying away from anything with more than 40,000 in SEOC, but it seems that even when I find areas that have say 20,000, when I pull up the list of top ten sites in MS, they are well-established sites with thousands of indexed pages, backlinks, etc.

    I know that I can do this. I feel confident that I have enough information (and skill) to get me going once I can find a niche, but I'm just STUCK weeding through all of the keywords. Any advice is greatly appreciated. Thank you in advance!
    Hi Nicole,

    Think of what everyone wants/desires: *Health, *wealth & *happiness. These are the main niches. Subs can be any level u want. Combine with economics: food, clothing. shelter. You have the recipe for a successful niche.

    Seriously, one can spend too much time pondering, studying and planning. Stop testing the waters and take the plunge.

    Bonne Chance madame,
    Textech
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  • I'll go straight to the point: you need to pick a niche in which you actually have something to offer to your prospects. Otherwise, why would they listen to you?

    That means that you need to be passionate, familiar and/or knowledgeable about your niche. There's no other way around that. Pick a niche in which you actually have something useful to say.
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  • Profile picture of the author Peter Gehr
    Hey Nicole,

    First of all, welcome to internet marketing.
    It can be a challenge, but it's also a lot of fun and a big challenge.
    My advice for you is to focus on the things you are most passionate about. These are the topics that will drive you to action.
    Finding the right niche is like finding gold, but it's best to start on something that you like and that you can relate to.
    There's so much to do to get started in IM, but the best strategies for a newcomer is to get excited about the things you love and write about them in a personable and convincing manner, and this is what will drive organic traffic to your site.

    For example, my wife is very much into health and fitness, and she loves to talk about it, write about it, and convince others of the benefits of eating right and balancing life with the right exercise and foods--as well as having fun.
    Now, the fact that she is so passionate about this, it draws others to her and her advice, and she is a walking talking testimonial of health and the well-being industry.

    Having said that, if you simply make a list of the things that move you and influence you, then this is a niche that you can knowledgeably pursue.

    To be honest with you, I hate Market Samurai. It's a great system, but I don't use it because it distills information to a degree that takes the life out of it.
    If you love something, this is the premise for great writing and awesome content for a blog or website, and people will be drawn to your passion.

    Having said that, it does pay to do some research and if you find enough keywords in Google adwords keyword tool to set up your first website with modest achievements, you'll find that this will teach you more than any guru can show you.

    An example of a very simple blog that is doing quite well from someone who simply started talking about the things she loves and is passionate about. I'm not saying you need to copy this site, but it gives you an idea of someone who just began writing about her experiences and talents, and it has started to take off. This site is not exactly the most beautiful you will ever see, but it does offer a glimpse into someone's life that has been shared with the world in a form that has developed traffic due to her simple yet enthusiastic interests.

    my darling lemon thyme

    By the way, I don't know this woman, nor am I promoting her. I am merely showing you an example of what can be done without having to break your neck on finding a niche that may not even be "you."

    Good luck!
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  • Profile picture of the author Fawkes63
    Hey Nicola welcome
    Less synthesising and more action, you will learn best by doing.
    ...and yes you will make mistakes that's part of the deal
    IM is full of people learning about strategies, tools and techniques but not taking action and so not making money.
    Trust me I have seen this go on for years with some people.
    Learn a bit and then take action , get it going in the right direction and then learn a bit more and take action etc...
    We have an expression in these parts don't try and barbecue the Elephant in one go.
    Best of luck
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