Company Tag Line - Need Some Ideas

Just a few thoughts:

The iBusiness aspect is actually hard to understand, you have to read the site content to find out what it means. I would stay away from any fancy wordings, instead be clear and precise about what you do.

Modifications of your existing tag line:
Achieving your business goals through internet marketing.
... through your web site.

I wouldn't use that one exactly, it's the first that popped up, but you get the idea.

The web copy is also a little bit too abstract for my liking. I'd start with the customer's goals. In the current version the customer goals are only a small part. (Whether it be increased exposure, higher customer satisfaction, better efficiency or increased sales).

Focus fully on the goals, forget about usability etc., the average business owner doesn't even know what it is.

And I probably wouldn't put the articles above the subscription form. The one about QR codes is really geeky and probably won't help to get the average business owner interested in your service.

Ralf

Your slogan should be based on your 1-sentence unique selling proposition - or USP.

What's your USP? What do you uniquely do?

Once you figure out your USP, then you'll solve your slogan problem.

A good formula for your USP is the following:

"You know how ____________ struggle with ____________, ____________, and ____________?

What I do is provide ____________ and ____________ that makes it impossible for my clients to do anything except win!"

For example:

"You know how Seattle-based business owners struggle with online marketing, getting people through their doors, and boosting average transaction values?

What I do is provide web development services and local marketing campaigns that makes it impossible for my clients to do anything except win!"

I just did the heavy lifting for ya ;-)

Ronnie