Back in 2008 I used Jeff Walker's Product Launch Formula to great effect in a non IM niche. I launched an ebook/audio package using his method pretty well exactly. It worked really, really well, and I've been getting passive income from that site ever since.
I'm going to launch a regular real world seminar in the same niche and want to give the first seminar a similar kickstart, but, judging from the way I recognise Jeff's techniques in every third spam email I get these days I have the sense the smart marketer has moved on.
Who is leading the way in laying out a blueprint for powerful product launches in 2011? I need a new blueprint to follow that takes account of Youtube, Video Blogging, Twitter, all that good stuff.
(Just checked Jeff's Site, it seems PLF 3.0 is fully subscribed.)