by kb24
47 replies
I am pretty sure that article marketing still works. The thing is I have 5 sales in my account so I thought about outsourcing my writing. But with this "google panda" algorithm Im not sure if I should outsource. Thoughts/advice?
#outsource
  • Profile picture of the author quickregister
    I know article marketing is tedious and slow. I think you should write your own stuff and then outsource just about everything else. The exception is maybe if you have technical stuff without much personality. You could probably outsource that type of writing.
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  • Profile picture of the author coco28
    I've outsourced article writing before, but I find that the more I pay the better the quality of articles. Having said that, I havent paid more than $8 per article. Suppose it depends on how long it would take you to write the articles yourself versus how much you value your time.

    I've paid very cheap rates for a bunch of articles and when I get them back they are obviously spun, and I need to re-write them. If you are going to outsource article writing then find a reputable writer, otherwise you will be wasting your money...
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    • Profile picture of the author Wizardofwords
      Originally Posted by coco28 View Post

      I've outsourced article writing before, but I find that the more I pay the better the quality of articles. Having said that, I havent paid more than $8 per article. Suppose it depends on how long it would take you to write the articles yourself versus how much you value your time.

      I've paid very cheap rates for a bunch of articles and when I get them back they are obviously spun, and I need to re-write them. If you are going to outsource article writing then find a reputable writer, otherwise you will be wasting your money...
      I couldn't agree more. That's why you folks should check me out. (And no, I'm not afraid of pitching my services or hard selling. )

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  • Profile picture of the author jamespitt
    You can order from me... I just cost articles 1c per word.

    James
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    Get your totally free outsourcing guide here..

    Send me a PM if you want to hire top-calibre outsourced staff.

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  • Profile picture of the author jushuaburnham
    If you can handle it then no need to outsource it.
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  • Profile picture of the author Brad789
    KB24

    Outsourcing has been a big topic in Internet Business Mastery dot com. Jay and Sterling talk a lot about Replace Me dot com. They have a lot of good things to say about them.

    They also suggest focusing on marketing and leaving some of the more routine work to others more qualified. Do what you do well and out source what you don't to someone who does it well. A win - win.

    They talk about other options as well.

    Yaro Starak also carries on about out sourcing and has a lot of good things to say about the "right" sponsors. You might want to check out the pod casts each program has on the net.

    This may be helpful for articles as well as other IM work.

    Best of luck
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  • Profile picture of the author Tuffy22
    I'm struggling with this same decision. I'm the lone ranger SEO at my company...and our SEO services are really taking off. The problem is, the more clients we bring in, the more work there is to do...and unfortunately there's still only 24 hours in a day. I'm trying to figure out if it's most cost-efficient to outsource backlinking or content writing. Any suggestions?
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    • Profile picture of the author Yoong
      Originally Posted by Tuffy22 View Post

      I'm struggling with this same decision. I'm the lone ranger SEO at my company...and our SEO services are really taking off. The problem is, the more clients we bring in, the more work there is to do...and unfortunately there's still only 24 hours in a day. I'm trying to figure out if it's most cost-efficient to outsource backlinking or content writing. Any suggestions?
      If you expect to get more sales then you will need to outsource both, or hire another person at your company - maybe a office junior?

      My problem with outsourcing backlinks is really the quality of the links and the content surrounding them.

      My problem with outsourcing content - there's always something missing with the content - too much padding for my liking.

      Have you thought about getting a VPS (virtual private server) with automated backlink software solution ?
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  • Profile picture of the author Yoong
    Hi Kb,

    Here are my thoughts.

    I strongly believe you need some stastics to really gauge whether it's worth the plunge.

    I would try something like - 10 X $10 articles

    and 10 X $4 articles

    and then track if your getting any sales. It also depends on the niche, if your getting a good ROI on a specific niche - then test another ten more specific to that niche.

    Thanks,

    Yoong
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  • Profile picture of the author Johnny Optimo
    Outsourcing writing can be really profitable in the long run, but you shouldn't hire one of million random "writers" you find on forums and craigslist... seems like anyone with a keyboard and basic English skills thinks they can write gold nowadays.

    Spend the extra cash to get the good stuff from people who have written sales copy or engaging content that's proven effective.

    If I had $5000 to spend on writing, I'd rather get 300 really awesome articles than 1500 crappy ones written in awkward english because it was made by some guy who just learned englsh a few years ago. Good writing has intrinsic value and will keep that value for years to come - crappy writing will lose its value over time.

    People here will tell you to write your own content - which can work - but if you're trying to step it up you need to go big and outsource - there's a certain point where you need to spend your time marketing that content instead of creating it. Just my advice, I've probably spend more than 100k on content over the last 10 years and I'm happy to say that I've helped fill the web with some good stuff rather than that old "sir/madame" crap you see from the cheap foreign guys
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  • Profile picture of the author GetMoreTraffic
    Outsourcing is a great way to go. All Google wants is good quality content - just make sure that is what your outsourcers deliver!
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  • Profile picture of the author AmandaT
    I see a lot of people equating outsourced work to bad work. That is only true if you outsource too cheaply or do not do enough research into the person you are hiring. Look around, especially the Warriors for Hire section. Find a good writer there and give them a try. A good way to tell if they are right for you, besides looking at samples of course, is to order an article or two and see if their quality is worth the money for you. Double check that the work you will be getting is unique and not spun.

    If you can't afford to outsource quality writing but still want some good articles without all the time it takes to write them, look into PLR. You can buy PLR articles and quickly write them in your own words. It goes a lot faster than writing 100% unique articles.
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    • Profile picture of the author Kev Gowing
      Outsourcing can be the right thing to do as long as you are receiving good quality articles, however this is always dependent on your budget of course. If the money is tight then you have no choice but to write them yourself or try what Amanda suggests and rewrite some good PLR.
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  • Profile picture of the author DavidTT
    honestly outsourcing articles isnt a bad idea at all. I do it and I get good results from it. I simply write on my website because its more important but anything that you can submit at article directories, I outsource a lot.
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    • Profile picture of the author SuccessMarketer
      My thoughts on this would be to write your own content, and as your business grows begin to re-invest some of your profits into good quality writers. As we all have 24 hours a day, there so much you can do on your own. Outsorcing will allow you to buy your time back which be used into more productive tasks. Eventually you need to evaluate how much you earn a a month and divide it by the number of hours... that will give you your net worth per hour. So if you are "worth" $30 an hour, it would make sense to spend $10 to get someone to write an article. The only exception I can see is if you have a site where you want to share your thoughts. Most of the big gurus outsource EVERYTHING...
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  • Profile picture of the author Web Tempest
    I'd just put a job offer on odesk and look over all the applicant's previous work. If they are good and cheap then hire, otherwise close the offer
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  • Profile picture of the author myeanne
    To Outsource of course, specially if you want to focus more on your core business.
    Hiring an experienced staff is a great decision that will definitely help you.
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  • Profile picture of the author ahew
    I outsource a lot when I'm overwhelmed and 5 minutes seems like too long to pump out something (it's really the shifting gears that takes so much time). But if you need to do it yourself because of financing, then have a good content structure to follow and you'll be writing quickly every time!
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  • Profile picture of the author GailTrahd
    After years of writing I think that @ahew hit the nail on the head. Start with a structure you consistently use (or 2 or 3 different structures) and work with it. I also LOVE using a voice recognition program (Dragon Naturally Speaking). It takes some getting used to because you dictate EVERYTHING - grammar, punctuation, the whole nine-yards. But I have been dictating for a long time in a previous life so it was easy to get used to. AND I find that I can dictate my thoughts a LOT faster than typing.
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  • Profile picture of the author Presto Smith
    My vote is to create the content that you enjoy creating and then outsource the rest. As for articles, make sure that any outsourced or keyword rich articles offer some value to the reader. If you are just trying to get more content out there you want it to also serve the purpose of retaining the site visitor.
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  • Profile picture of the author brik2500
    To me, it's all about the time you lose when doing it. No matter what it is. Opportunity cost. What you get vs. what you lose by doing it.

    If you're not a great writer, or it's tedious and you can find 10 thousand other things to do, then it may make sense.

    I would say, it is something that you should know something about...so take a stab at it....you might find that it comes pretty naturally to you.

    There are a number of places that have good quality writers that you can get at

    roughly $1 per 100 words, but you have to search hard for them.

    Hope this helps!

    BEST
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  • Profile picture of the author kb24
    Guys

    I know at some point you will have to outsource writing, backlinking ect.. you could outsource your whole business if you wanted to.. but because of the google panda update I was wondering if article marketing is worth it. Thats what Im getting at..
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  • Profile picture of the author kb24
    What is a good price for articles? I know some places charge $15 just wonderig if thats a bit much.. But then you get what you pay for..
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    • Profile picture of the author AmandaT
      Originally Posted by kb24 View Post

      What is a good price for articles? I know some places charge $15 just wonderig if thats a bit much.. But then you get what you pay for..
      $15 is an average price for a quality 500 word article. Some writers charge more or less and many offer discounts if you buy in bulk. Just be sure to look at samples and start buy ordering only one or two articles. Many writers will even offer you a discount on your first article if you are a new client.
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  • Profile picture of the author bobbydiraag
    To tell you the truth I just outsource article writing cos its a pain in the you know what..
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  • Profile picture of the author omk
    Most people think all or nothing. You could always keep your original account and commission other outsourced articles. This way, you won't have the anxiety wondering if the outsourced articles are any good. You'll still have your articles as backup. Of course with the outsourcers you wouldn't write as many articles as before. But you would still be cranking them out just as backup.
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  • Profile picture of the author alcymart
    I personally outsource Only if I lack the talent in the specific field, or if I lack time to do the work myself whichever comes first.

    Bernard St-Pierre
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  • Profile picture of the author Boricua
    Originally Posted by kb24 View Post

    I am pretty sure that article marketing still works. The thing is I have 5 sales in my account so I thought about outsourcing my writing. But with this "google panda" algorithm Im not sure if I should outsource. Thoughts/advice?
    You are right on your opinion! Article marketing by logics and statistics work, but it's how you do it that makes it work. You start it 1 month and then all of a sudden you do nothing more to get links to your website, the Google Panda will most likely hit you if your sites are new (6 months or less) and you don't naturally build links in a consistent manner.

    If you know article marketing works, keep doing article marketing consistently no matter if your site is new or old, but don't stop. If all of a sudden you stop and their's an algo update and your site dissapears, keep at it! Your website will appear again, but you've to keep the consistency, if not, Google will just interpret that as SPAM and trickery.

    When it comes to outsourcing your writing, if you've enough money to invest on it... is 2 hours with your girl/wife more important then writing articles that you know others can do much better for $5-$10 a pop?

    My 2 golden cents
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  • Profile picture of the author FitnessNut
    You need to figure out what works best for you. If your a great writer and can pump articles out like nothing than do it yourself. If not, you may be better off spending your time in other areas and letting someone else do that stuff for you..

    just my thoughts

    -FitnessNut
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  • Profile picture of the author RevSEO
    Outsourcing allows you to scale, which if done correctly will also scale your income.

    The key though is outsourcing correctly. I prefer to outsource the things I don't enjoy doing, such as setting up wordpress sites, content writing, and manual link building tasks.

    I always like to do 'test' runs with those that I outsource to. That way I don't waste to much of my time and money with people that don't work out. I'll do a smaller variation of the larger task and look at previous work history as well.

    I always recommend outsourcing intelligently though, thats how you scale.
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    • Profile picture of the author TonyNorton
      Originally Posted by RevSEO View Post

      Outsourcing allows you to scale, which if done correctly will also scale your income.

      The key though is outsourcing correctly. I prefer to outsource the things I don't enjoy doing, such as setting up wordpress sites, content writing, and manual link building tasks.

      I always like to do 'test' runs with those that I outsource to. That way I don't waste to much of my time and money with people that don't work out. I'll do a smaller variation of the larger task and look at previous work history as well.

      I always recommend outsourcing intelligently though, thats how you scale.
      I fully agree.

      You should definately outsource all the "menial" stuff in your business, Actually you should EVENTUALLY outsource everything you can, right up to and including yourself. That's how you create a real business that's sellable.

      One thing I get tired of hearing is people complaining, saying "I hired a writer and got a bunch of unusable crap back! Outsourcing sucks!!!".

      Look, the fact is you get out of it what you put into it. You can't hire a writer who speaks english as a 3rd language, turn them loose with nothing more than a list of keywords, and expect to get back "War and Peace". It just aint gonna happen.

      Just like any other aspect of business there is a specific process to follow to get the best results.

      For example, I almost never hear of people getting screwed over on outsourced content when they follow some simple steps. Here's a brief overview.

      1. Provide your writer with an outline of the content you want them to create. Do some research on the topic yourself first and make an outline for the finished product. Then when you hire your writer you turn over the outline as well as any links to good resources they can use in further research of the topic.

      That way the writer doesn't have to guess at the direction you want your content to go. It's plainly spelled out for them in the outline and they know where to look for more information.

      This one step alone goes a LONG way toward you getting a finished product that talks about what you want. Plus it gives you a good bargaining position with the writer since you've already done a good chunk of the work. Especially since the research involved is what takes up the biggest chunk of time.

      2. Create a document that describes EXACTLY how you expect the finished product to be presented. I'm talking about stuff like font size, margins etc...

      3. Find a good writer. This part can take a while to weed out the trash replies you'll get. But asking them to see a "portfolio" of stuff they've written for other people is a good start.

      Also, you might consider asking for a small sample of their writing on a topic you choose. That way they have to write it for you themselves instead of sending you a "writing sample" that was produced by someone else entirely. Making them produce some "off the cuff" copy for you will give you an idea of the writers real skills.

      4. Manage the writer. Be sure to stay in touch with them, and make sure they send you updates of the work as they go along. That way if they start to get off track you can catch it earlier instead of finding out when they send you the final draft.

      5. Rewrites. Make sure you specify in the agreement you make that you get the right to require an unlimited number of rewrites until you're satisfied. Don't be unreasonable, but you do want to get a final product that you can use. Just like they want to get paid on time.

      Speaking of which...

      6. Keep your writer happy! Look, once you've found a good writer you want them to happily work with you again. Good writers are worth their weight in gold! Pay them on time, give them bonuses, have them do more work for you to keep them busy and here's the most novel idea of all.

      Tell them thank you and you appreciate the good work they're doing for you. Everybody likes recognition for doing a good job, especially people who just went through this creative process only to turn their work over to someone else who gets to take the credit and glory!

      It's about more than money to some writers, especially the good ones!

      There's obviously more to the process and this is just a general idea of the steps involved. But it should get you started anyway.

      Hope that helps,
      Tony.
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  • Profile picture of the author Cloudzz
    I outsource the article writing, but cross check it with copyscape to make sure its unique.
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  • Profile picture of the author Mr Kevin
    I usually outsource the submission part, the rest is done by me personally.
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  • Profile picture of the author more control
    It all depends on the subject matter and what you are looking to achieve. If your articles are intended to allow content to travel, then focusing on unique quality content might be a wiser choice. If you are looking at getting your site links posted on as many sources as possible with plenty of rich content, then outsourcing would be a worthy idea.
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  • Profile picture of the author DonMarketer
    Originally Posted by kb24 View Post

    I am pretty sure that article marketing still works. The thing is I have 5 sales in my account so I thought about outsourcing my writing. But with this "google panda" algorithm Im not sure if I should outsource. Thoughts/advice?
    It's an issue I had to deal with in the past. But once I outsourced my first project, I never looked back... The question I ask myself is why dindn't I start earlier. When properly done outsourcing is a great time and money saving venture. If I were you I would give it a try.
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  • Profile picture of the author tejbiz
    Outsourcing is Quick, but you have to make sure you can control the quality!!!

    Tejas Shah
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    BuildAWebsiteToday.com
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  • Profile picture of the author clature
    Best to write your own stuff. Personally, I get a sense of satisfaction everytime I write my own articles as compared to when I outsourced mine. Besides, it's free.

    Just my 2 cents. =)
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  • Profile picture of the author Vienn
    Outsourcing is one thing. Outsourcing to quality writers is quite another. I have to agree that in most cases, paying like $8 or more per 500-word article is safer than going for the cheaper options. But then, there are still several writing services out there that offer quality articles for less, say $5 per 500 words. You'll need to put in more effort in finding these gems though.
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  • Profile picture of the author kb24
    I figured I'd start to outsource because I got a sale from a relationship product. plus 4 sales that are reaccuring.. I know I wrote the article but I have no idea where it came from. I know its a sale but I'm not sure outsourcing articles directing it to a blog will produce sales. Its not your standard blog I made it like a sales page that directs to the merchants page.. So I don't know if I will be wasting money..
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  • Profile picture of the author Easy Marketer
    There must be a method to keep track of where sales come from to your site. I've heard of software that organises your website visits. Does anyone know?
    I am blessed with a bit of literature knowledge but know nothing much about article writing.
    I'm suddenly getting complementary comments galore for my writing moreso than of other writers' professional posts on my blog so it's what you say that's important.
    This is telling me something but if it increases how do you keep up with it?
    Happy posting everyone. I hope you enjoy it like I do.
    Janny
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  • Profile picture of the author satrap
    It really depends!...

    I recently started to look into the outsourcing world. Only because I started making around $3000 a month after 2 years of working every day and doing everything by myslef and not spending a dime on anything (but domain and hosting). So, I thought, it will be a good time to find a few freelancers who can save me some time. But, I have to tell you, its been just a few weeks and a few tries, and I am already beginning to lose hope.

    I guess, it all depends on on whether or not you can find people who can do the job the way you want it to be done. It comes down to trial and error and of course, spending a bit money. Good luck.
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  • Profile picture of the author 36burrows
    If you can afford it; outsource it
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  • Profile picture of the author JenocideInside
    Go to oDesk.com or elance.com if you want to outsource. Cheap jobs and tons of traffic.
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  • Profile picture of the author seomilo
    You can try me.
    I just cost s 3-5$ per article(200-400 words per article).
    And you can also outsources your SEO work. I have team of 20 members & all are university Graduated.
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