Traditional landing page philosophy is to have one focused message in one column on the page. And most sales pages we see are like that.
But recently, I've seen more and more "blog-style" landing pages that have two columns: a wide text column on the left for the sales letter, and a smaller sidebar on the right with product info, testimonials, etc.
It seems two columns would distract the reader, but I'm starting to see this more and more, and am wondering if these "blog-style" pages convert better.
Have you tested this for your sales pages?