Should I bother promoting this Amazon product?

by thedog
17 replies
Hi guys. I've been looking for amazon products to promote.

I came across a high end product, $800 - $4000 price range. There's lots of monthly searches, and there's a buying keyword search, "keywordforsale" with 2,400 exact monthly searches. The EMD is gone, but "bestkeywordforsale" is available, this keyword also has 300 exact searches a month.

Competition is not very high, a lot of green in Market Samurai, with work, shouldn't be too difficult to rank on google.

Now, my only reservation about this product is... while there are products on amazon, there's not many sales.

The most popular product has over 70 sales, and 4 stars, it's $800. The next top 7 products with over 4 stars have only 2 - 8 sales...

Pros - high commission, buying keywords
Cons - not a lot of sales

So, what to do.... I was thinking of ebay, as I know there'd be more sales on there for this particular item... I was signing up for their programme yesterday, and was put off by their tax questions, I'm a nomadic IMer, currently traveling around China.

I like how easy amazon is to operate... so is it a goer?
#amazon #bother #product #promoting
  • Profile picture of the author ArticlePrince
    It you can get an exact match domain, ranking it will be easy, and the commission is high... do you the number sales matter? If you can set it up it a day to a week and have a few good sales per week/month, I think it'd be worth setting up. Will it be a huge source of income? I don't know, but...

    It'll help at least :-)
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    • Profile picture of the author thedog
      Originally Posted by ArticlePrince View Post

      It you can get an exact match domain, ranking it will be easy, and the commission is high... do you the number sales matter? If you can set it up it a day to a week and have a few good sales per week/month, I think it'd be worth setting up. Will it be a huge source of income? I don't know, but...

      It'll help at least :-)
      Couldn't get the EMD, but the url I got is pretty keyword rich, and is a lot stronger than those in the current top ten.

      As for the low number of sales... I'm not really sure if this is an issue. I'm hoping an amazon expert picks up on this post and offers up some tips.
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  • Profile picture of the author Fawkes63
    It seems you have a good buying keyword and domain to match
    Have you had a look at Commision Junction? or even other shopping sites ?
    You said Ebay paperwork put you off but is there compelling evidence of sales of your product?
    If it is selling then why wouldn't you go for it?
    The opportunity cost is low.
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    • Profile picture of the author thedog
      Originally Posted by Fawkes63 View Post

      It seems you have a good buying keyword and domain to match
      Have you had a look at Commision Junction? or even other shopping sites ?
      You said Ebay paperwork put you off but is there compelling evidence of sales of your product?
      If it is selling then why wouldn't you go for it?
      The opportunity cost is low.
      Thanks, I'll take a better look at ebay.

      I'm currently working on 4 amazon sites... so, adding a new one may be a bit much... I'm sure I can come back to it.

      I didn't keyword research my first site very well... it's a product name, no buying keyword in the title... I did bag the EMD.org... sure we'll see how it goes.

      Before I commit to a new site, I want to get as much info on it as possible... I guess I can work on it in the background. But at some stage will have to put the work in to rank it.
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  • Profile picture of the author razorhound
    I wouldn't care about the sales as long as its a buying keyword and as you said lots of green in MS.
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  • Profile picture of the author Robert X
    you can always test and tweak
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  • Profile picture of the author DavidTT
    hey, I'll tell you a little story about uber-expensive-no-one-will-buy-products.

    I remember that one dude was promoting lamps and chandeliers that were just out of this world expensive. He was thinking of letting this die but he ended up selling a ceiling lamp worth like $21K

    he made $5200+ out of that sale alone lol. Not bad when you think about it.
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    • Profile picture of the author Ben Armstrong
      I think the most important question you need to ask yourself is "is this the kind of product people would buy online"?

      There are many products that get huge numbers of monthly searches but generally don't sell a lot online.

      When you say 70 sales, do you mean 70 customer reviews?

      Generally a product with 70 reviews is selling well enough to warrant linking to.
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      • Profile picture of the author thedog
        Originally Posted by Ben Armstrong View Post

        I think the most important question you need to ask yourself is "is this the kind of product people would buy online"?

        There are many products that get huge numbers of monthly searches but generally don't sell a lot online.

        When you say 70 sales, do you mean 70 customer reviews?

        Generally a product with 70 reviews is selling well enough to warrant linking to.
        70 reviews, I'm assuming that's sales.

        As for would people buy it online... well not as much as a toaster or golf club... but the search term is, keywordforsale... so, they're in buying mode.

        I think if someone was to see it in their local store, and it was significantly cheaper on amazon, then I don't see why they wouldn't but it.
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      • Profile picture of the author Hamida Harland
        Originally Posted by Ben Armstrong View Post

        When you say 70 sales, do you mean 70 customer reviews?
        That's exactly what I was going to say - I don't think there's any way to know how many sales an Amazon product is making (unless I've totally missed something).

        Just because the number of reviews is low, doesn't mean it's not selling. I've bought hundreds of items on Amazon, but I certainly don't review them all.

        As long as those few reviews are really good, and people are looking for the product, you should make sales (speaking from experience as I promote a few products with less than 10 reviews).
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  • Profile picture of the author DebbieD
    70 reviews means at least double amount of sales and 4 stars too, and good demand too. I would definitely go for it.

    Good Luck.
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  • Profile picture of the author DebbieD
    On the other hand, my Amazon sites are review sites where I review similar products in the same category. All of the products have at least 10 reviews, not just one product.

    If you have 2 other similar products with each at least 8 reviews, I still think you should try it.
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  • Profile picture of the author Kenwrites
    Sounds like you have a winner. Go for it. Seriously, what is the worst that will happen? At most you would be out a few dollars for a domain and hosting. BUT....wouldn't it be nice to take a leap of faith and action and then see a sale within a couple of weeks on a high end product? Go for it...
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  • Profile picture of the author weblink29
    I recently created a site promoting a product where various models sell between $200 - $2000. These products are aimed at the affluent. The highest amount of reviews on one single product was 25 or so. I got the domain: productnamereview.com

    I put about 2 hrs into creating the website and 2 hours promoting it. I sold 2 of the $200 products the first month (last month) but nothing since. I am new to promoting amazon products. I am promoting high end products on some websites and super cheap products on other websites to test both ends.

    I like the fact that a person can click a link from your website for an mp3...change their mind and buy a stove and you still get the commission on the stove. That's the main reason I am building the websites promoting the low end stuff.

    Oh well....good luck with your test.
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  • Profile picture of the author RichardF
    I would jump on this right away. Worst case you'll waste some time and the reg-fee for the domain. Less thinking and more doing = more money
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  • Profile picture of the author omk
    Sometimes the higher commission offsets the fact that you will get fewer sales. So try and do some projections and see if it would be worth it. Just run a little test and see.
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    • Profile picture of the author Ben Armstrong
      As has been pointed out... 70 reviews definitely doesn't mean 70 sales. There's no way of knowing for sure but say for instance that 1 in 10 people review a product. That would equate to about 700 sales.

      Again... you need to consider a few other things to get a gauge on how hot the product is... how long it's been listed on amazon etc (you can check the dates on the user reviews).

      Sounds like you have a good product to promote. Go for it.
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