What is the #1 reason you think people in IM fail and what is the solution in your opinion?

13 years ago

I think most people fail because they're looking for a "secret method" that they think is the key to success. In reality there aren't a lot of secrets at all, and the real key to success is hard work, persistence and natural talent. It's rarely spoken of but I think some people just aren't cut out for this business, but they're drawn to it anyway because of the promises of making money.

You're right that most (all?) people fail, but the winners learn from their failures and keep pushing until they make it.

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SimonJBell

13 years ago

I think a lot of new IMs startup believing it'll be a quick win, with little to no investment of time or money. Like RichardF said, they're looking for the "secret method" that requires no hard work. Why? Possibly because there's a lot of products out there that "promise" a get-rich-quick system for zero effort.

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swarnjitgill

13 years ago

Your observation is absolutely right. Most people entering Internet Marketing generally fail.

In my opinion, it is because of the fact that most people enter into IM thinking that this might be quick and easy way to make a lots of money. Every third day there is a product launched which claims that it will make you rich instantly by the click of a button. This attracts a lot of people, and soon as that magic button doesn't work, they give up. Some consider it scam, some doubt their skills and most don't even bother looking further.

A very few however, treat it like a genuine business opportunity and devote their time, energy and money to build a long time business. Hence they succeed.

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Kenwrites

13 years ago

Originally Posted by HelpingYouBeAnExpert

So my questions is simple. Why do you think most people trying to make a living in Internet Marketing fail and what do you think is a solution in your opinion?

Not realizing upfront that it takes a lot of work to succeed. The sales pages don't advertise the "work" aspect enough, IMHO. Yea I know it is great marketing to "sell the dream." But I believe that people get into Internet marketing expecting it to be a breeze. While it is the easiest hard work you'll ever do, it's still work. It's a business.

The solution? A little more emphasis on the work aspect from people marketing IM products. Yea sure you can make X amount of dollars every day, but you are going to have to build your business to get there. Educate the customers.

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Tsnyder

13 years ago

First, we need to define what constitutes success or failure.
That definition will vary from person to person. One may feel
that $50 is success while another may define that as failure.

Second... and most important... the #1 reason people fail at
anything is lack of skill followed by lack of consistent daily action.

Success is not a mystery. Determine what skills will be needed
to succeed at what you want to do. Take time to learn those skills.
Apply those skills on a consistent daily basis.

That's it.

No mystery.

Tsnyder

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Chris Cole

13 years ago

I personally think people simply do not stick at one thing long enough to see results. If they do not see results in a week or two, then it must not work!

SO, enter the shiny object syndrome... and we are off to try this new thing, "it's gotta work this time..." :p

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Mark Andrews

Banned 13 years ago

Originally Posted by HelpingYouBeAnExpert

I meet thousands of people at IM seminars (and I have been to 100+) and I love to network and talk to attendees, but I notice that majority never made a penny and they spend a fortune learning.

So my questions is simple. Why do you think most people trying to make a living in Internet Marketing fail and what do you think is a solution in your opinion?

Do you agree that most fail or are more successful? It's just my observation but I might be wrong?

Because they don't have a plan of action. They hop from one thing to another. No focus. No direction. Like a ship without a rudder. No foundation.

They think the grass is always greener on the other side. They're looking for a quick fix. Believe money grows on trees. They can't see that simply implementing a simple plan and sticking with it is the only way to build a real solid business.

They spend because the temporary fix gives them a quick feeling of euphoria. They enjoy the experience of buying into brand new knowledge. Indeed, they might actually read the material even if they don't actually do anything with it. It goes on the hard drive, they don't print it out, it just stays there gathering cyber dust.

In a nutshell their lives are disorganized. They won't admit this to themselves of course but attending these networking events it's just a way of life to them. They enjoy the social activity, the feeling of belonging to a group, being a part of a community, going somewhere.

But of course never actually getting anywhere. They can talk the talk but get the talk into a plan of action and they wouldn't know where to start. They've acquired too much knowledge and not acted out on any of it. They're now suffering from information paralysis and information overload.

Typically they're also your crowd who ask for refunds most regularly. Their passion for business, taking action, making a success of their lives was extinguished long ago.

A solution? A bloody great kick up the arse. Simple.

Thanks
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unlimitedmarketing 13 years ago

Originally Posted by Pete Walker

Because they don't have a plan of action. They hop from one thing to another. No focus. No direction. Like a ship without a rudder. No foundation.

I completely agree with Peter. If you don't have a SET PLAN, you can fall for so many distractions.

Also Buying every WSO and IM product, that is not a good idea. Find one thing, do it really good, stick to it, then diversify once youre making money with that one thing.

Also there is NO secret push-button way to do it. I think a lot of people want auto-blogs and auto-this and auto-that. Big mistake. Content is king, if you sacrifice content, you sacrifice your paycheck online.

You have to work smart, work hard, and build relationships. Don't try to go at it alone, because it can be a long lonely road. Learn from other people and contribute to their life.

IM is about providing solutions for PEOPLE, not Google or the botts, etc. Keep that in mind.

Trust me, I learned this the hard way.
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BloggingPro

13 years ago

Because they don't try long enough.

You can try hard for a day and if you give up the next your bound to fail... at ANYTHING.

What I find interesting is that many people will pour hours and hours into a video game to become "the best" but when it comes to doing that same thing for their own personal gain they can't muster up the discipline.

For example if you take a simple concept like Affiliate marketing, learn the basics and then dive into advanced concepts, work at it every single day I can almost guarantee that you'll make some money.

You only fail if you don't try... everything else is a learning experience.

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Steven Miranda

13 years ago

I think the biggest problems are FOCUS and a case of the MAGIC BUTTON
method.

If you keep jumping from method to method after trying it for 1 day and expect different results with the next you are going to be disappointed. Keep trying until you have tried your best.

There are no magic buttons that create cash overnight. Once people understand this people will start to make money more easily. Creating money 9/10 requires an ingenious idea or hard work and persistence.

Thanks

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stodog77

13 years ago

There are two main reasons people fail in IM.

1) Cash Flow- they don't have enough or they run out of it.
2) They Give up- what else do I need to say about this?

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Dianaiad

13 years ago

Ok, (timidly raising hand, here) I"m an ABSOLUTE beginner (and yes, I know that all caps are shouting. That's why I put the word in all caps.) I have bitten on a few of these internet marketing ideas that promised the world....

And I am fully aware that it takes work. I know that in spite of the promises of 'income while you sleep,' and "passive streams of income,' and "automated income" are hype. I KNOW that.

The problem is, everybody uses some form of those terms. Now, as an absolute beginner, I'm going to ask: what is the very first thing to do, and how do I do that?

Then....what's the next thing?

If I have to stay up all night doing it, I will; but I have to know what to do first.

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BloggingPro

13 years ago

Originally Posted by Dianaiad

The problem is, everybody uses some form of those terms. Now, as an absolute beginner, I'm going to ask: what is the very first thing to do, and how do I do that?

In the Main Internet Marketing Discussion forum there is a page index. At the time of this writing there are 2019 pages of threads in this forum. On top of that there is an additional archive that can be accessed.

When I first started I went to the very last page of threads that I could access. I then started reading from the back to the front. In that time I took mental notes of people's experiences and more importantly marketing concepts that interested me the most.

After I found a concept I was interested in implementing (Adsense sites) I then used the search function to find anything and everything I possibly could about setting up Adsense sites. Pros, Cons, to-dos and what not to dos. I spent hours and hours and hours reading.

At one point in time I had almost 100 threads bookmarked for easy access. Then without hesitation I bought my first domain with the very little knowledge I had.

You see, one can read about things until the end of time, but doing so cannot replicate on the job training--which was my next step if I really wanted to generate income.

You asked where to start. This is where I did and today I'm light years ahead of where I was back then. That very first site I started took two weeks to make $40 with Adsense and then low and behold I discovered Affiliate Marketing--the rest (as they say) is history.

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Tsnyder

13 years ago

Originally Posted by Dianaiad

Ok, (timidly raising hand, here) I"m an ABSOLUTE beginner (and yes, I know that all caps are shouting. That's why I put the word in all caps.) I have bitten on a few of these internet marketing ideas that promised the world....

And I am fully aware that it takes work. I know that in spite of the promises of 'income while you sleep,' and "passive streams of income,' and "automated income" are hype. I KNOW that.

The problem is, everybody uses some form of those terms. Now, as an absolute beginner, I'm going to ask: what is the very first thing to do, and how do I do that?

Then....what's the next thing?

If I have to stay up all night doing it, I will; but I have to know what to do first.

I can't tell you the first thing to do because I don't what
you want to do. So... there you have it... the first thing you
need to do is decide what you want to do.

HINT: "I want to make money" is not the answer.

BloggingPro gave a very good answer above... sort through the
forum to see the various types of things that can be done and see
if one of them appeals to you. We can then start from there.

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Okane 13 years ago

Many IM'ers fail in IM because they don't understand that it's about people.

It's about getting people's attention, understanding their needs, gaining their trust, and helping them solve their problems.

You cannot MAKE money. You can only make other people GIVE you THEIR money.
And if they do so with a smile on their face... then you are on the right track.

Marc
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Mark Andrews Banned 13 years ago

Originally Posted by Dianaiad

Now, as an absolute beginner, I'm going to ask: what is the very first thing to do, and how do I do that?

First you identify your niche.

You ask yourself questions...

What do I enjoy doing the most? What hobbies do I have which other people might appreciate me sharing my expert knowledge upon?

You'll likely make more money from knowledge already in your possession and from activities you enjoy a lot rather than learning something new completely from scratch.

Your expert knowledge will come shining through on a subject which you already have a passion for.

Identify what this is and what your target market wants to know.

What is their pain?

What is their frustration within this niche?

What do they want to know - your target market?

What keeps them up at night?

How can you make money positioning yourself as the expert within your chosen niche?

How can you turn their frustration and pain into pleasure?
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Willie Crawford

13 years ago

I think that the problem is that they don't identify what
their audience really wants and is willing to pay for.

Too many people waste time trying to convince people to
buy things that they are already convinced that they DON'T
want.

Let people know that you have real solutions to real problems
(admittedly sometimes challenging) and you'll make lots of sales
and be successful.

Willie

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Jacqueline Smith

13 years ago

I think the main reason is because most people do not treat IM as a business.

IM is no different from any other type of business. Until people realize this.....they will keep spinning their wheels.

Too many people jump right into the 'how to' of IM before even considering the 'how to' of business.

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theory expert

Banned 13 years ago

Originally Posted by HelpingYouBeAnExpert

I meet thousands of people at IM seminars (and I have been to 100+) and I love to network and talk to attendees, but I notice that majority never made a penny and they spend a fortune learning.

So my questions is simple. Why do you think most people trying to make a living in Internet Marketing fail and what do you think is a solution in your opinion?

Do you agree that most fail or are more successful? It's just my observation but I might be wrong?

There is no one solution. People need various things in their lives during certain points.

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sscot

13 years ago

Because Guru talks. I made $8623.45 last night with this method!! ! then newbie feels like Wow! it's great.... I also can do it.... fantastic! No magic formulas for internet success.

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alamest

13 years ago

What I believe, they jump from courses to courses and learn every single day new things and does not apply what they have learn, and new new launches comes every single day, sometimes from Frank, or Mike and other launches gurus, this things distract them a lot.

Other reason I found that they are very lazy, no I can not write article, I can not do SEO, let me have some money and than I build the website and so on lazy excuses.

No action at all, don't understand the number game always looking to find the secret number, jumps from program to program, sometimes affiliate marketing or sometime network marketing and so on..

Don't take time to understand and do the action properly, rather than doing properly they will try to spam the things.

Does so many things at the same time, they want to promote 10 niches at the same time, can't focus on one thing

There are lot of lazy excuses which lets newbies to fail in internet marketing..

Some body does not have the time to learn all this thing because of family responsibility but have desire to success and some people have time but does not take proper and massive action

And sometime environment does not help them distraction from their own people saying this does not works..lol so thousand of reason which distract newbie internet marketer to success

So massive action and massive passion is the key, if you learned one skill, apply it and put massive action for one week and stay away from everything until your project finishes..one week one skills, maintain the time and so on

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iuditg

13 years ago

The Number 1 reason why I think people fail is because they lack patience. Most people want to make thousands of dollar from the very first day which is not possible.

People don't do proper research and most people doesn't have any kind of money to invest.

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Micah Medina

13 years ago

I'll also say that the "quick money" mentality keeps them from doing the things needed to bring about lasting success, ie, working twice as hard to deliver twice as much value - ESPECIALLY if you're a newcomer to the field.

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Sandor Verebi 13 years ago

Greetings,

The biggest reason of people fail in IM is the lack of focus on one thing at a time, ie. the rush after of every new deals, IMHO. I wrote about it lately, interested parties can find it here:

http://www.warriorforum.com/main-int...ey-online.html

All the best,

Sandor
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- Ross Vegas 13 years ago
  
  Two reasons
  
  #2.
  
  Evil marketing basta2ds control our minds (nothing you can do 'cept wear tinfoil hats)
  
  #1.
  
  It feels WAY better to buy stuff than do work. (for realzies)
  
  Solution:
  Make it very immediately rewarding to do the work.
  
  (use: social recognition, belonging, monetary incentives, and other positive stuff ...or negative reinforcement if you're into that sorta thing - outcast, fear of loss, pain, etc)
  
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TroelsJepsen

13 years ago

One of the things, that have held me back the most is lack of trust in my own abilities to succeed. If you don't truly believe in your ability to succeed and reach your goals you will take no or poor action. Anthony Robbins and especially his "Get the edge"-program has been a great help in creating that believe in my self and my ability to succeed (and I he still is)

Also I agree on what's already been said about jumping from method to method. A lot of people are buying info-products thinking, that maybe this is what they should do, and in my opinion that is really the wrong order to go about it (I'm not pointing fingers though, cause I've done it too).

It's a much better idea to sit down and find out, what kind of a business you want. Do you want an empire of adsense sites? Do you want to sell info-products as an affiliate? In which niche? Whatever it is, figure it out first. THEN you can go and buy a product, that can help you build the kind of business you want.

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Martin Bauer

13 years ago

#1 and the most important; No Delicateness

People are not dedicated to their IM business. They just see it as a "extra income" channel and they are failing at that point.

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DavidTT

13 years ago

taking action and focusing.

I know a few people making serious amounts of money and the only difference between most people and them is that they worked like dogs to make it happen.

Nobody said it was going to be easy.

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WDM

13 years ago

Yep, I believe most people fail because they just don't take action. They buy the quick money making products or programs, read and watch videos all day, but never follow through with a product of their own. Another reason is that they try to bite off more than they can chew. They see how "easy" it is to do a certain affiliate product or what have you, and then try to out sell the pros, but don't fully understand the market. We could probably go on forever about reasons people don't make it, but I think a large factor is that most people just don't take action to sell. They definitely take action to learn tho.

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Scott Lambency

13 years ago

This BIGGEST reason why I see internet marketers fail is because they lack a complete, from the ground up, internet business building system.

Don't get me wrong, there are a lot of great marketing courses available. However, many of them are created for the intermediate to advanced marketers who are already knowledgeable and experienced.

So how does this help the beginner? Usually this only adds to the already present information overload.

Here’s an example: One new internet marketer buys a course on FaceBook marketing. He sets up a campaign and it flops. Right away he’s losing $60 – 80 and day and has no idea why, so he gets discouraged and gives up.

Later he buys a course on video marketing. This is a great way to get free traffic and all the pros use videos. So he makes some videos and still doesn’t get that ‘magic’ result he was looking for. And why not? Because he’s still missing so many other pieces to the puzzle.

In building a business online, you can remove one vital component from your machine and derail your entire bullet train of creative values overnight.

Most gurus would like you to believe that their product is the “missing puzzle piece” for your business, and maybe it is a valuable and effective product. But in most cases, beginner internet marketers are missing 12 or more pieces. And worse, they don’t even know what they’re missing, and so they become vulnerable to all kinds of sales pitches that come their way.

And there’s a reason no one is giving away every piece to the puzzle. That reason is, in one word: specialization. Most marketers learn from other “gurus” to specialize in a particular sub-niche. So one person can teach you a killer FaceBook ad strategy, another person would be your banner ad expert, the next person being a SEO wizard, and so on…

The dirty secret the gurus have kept from you is:

They’re pretty much experts at everything. However, their focus on specialization prevents them from revealing this to you.

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Mark Andrews

Banned 13 years ago

Originally Posted by Scott Lambency

This BIGGEST reason why I see internet marketers fail is because they lack a complete, from the ground up, internet business building system.

Don't get me wrong, there are a lot of great marketing courses available. However, many of them are created for the intermediate to advanced marketers who are already knowledgeable and experienced.

So how does this help the beginner? Usually this only adds to the already present information overload.

Here's an example: One new internet marketer buys a course on FaceBook marketing. He sets up a campaign and it flops. Right away he's losing $60 - 80 and day and has no idea why, so he gets discouraged and gives up.

Later he buys a course on video marketing. This is a great way to get free traffic and all the pros use videos. So he makes some videos and still doesn't get that 'magic' result he was looking for. And why not? Because he's still missing so many other pieces to the puzzle.

In building a business online, you can remove one vital component from your machine and derail your entire bullet train of creative values overnight.

Most gurus would like you to believe that their product is the "missing puzzle piece" for your business, and maybe it is a valuable and effective product. But in most cases, beginner internet marketers are missing 12 or more pieces. And worse, they don't even know what they're missing, and so they become vulnerable to all kinds of sales pitches that come their way.

And there's a reason no one is giving away every piece to the puzzle. That reason is, in one word: specialization. Most marketers learn from other "gurus" to specialize in a particular sub-niche. So one person can teach you a killer FaceBook ad strategy, another person would be your banner ad expert, the next person being a SEO wizard, and so on...

The dirty secret the gurus have kept from you is:

They're pretty much experts at everything. However, their focus on specialization prevents them from revealing this to you.

In a nutshell...

Carrot danglers.

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CDarklock 13 years ago

Originally Posted by Scott Lambency

This BIGGEST reason why I see internet marketers fail is because they lack a complete, from the ground up, internet business building system.

Well, first of all, you go to any product creation expert and he'll tell you to make a product that solves one and only one problem. Traffic. List building. Conversion. Not the whole ball of wax, because while everyone can use more traffic and a bigger list and higher conversion, only the newbie needs the whole ball of wax.

Second, if you make a product that covers everything, it's going to be expensive. Something in the $5k range. And the average newbie doesn't have it.

So that complete, from the ground up, internet business building system... nobody will buy it.

My friend Matthew Neer has a nice, reasonably priced system that tries very hard to be exactly that for $9 a month. But even at this insanely low price, hardly anyone is buying it. Even though NOT buying it condemns most newbies to buying product after product, month after month, to the tune of five and ten times the cost.

And then you get the "I spent thousands on WSOs but they don't work and now I'm broke."

The real problem is that newbies can't help themselves with both hands and a flashlight. They invent this fantasy of what they need, and usually it's something they can't have. Then they go around bitching that they can't find what they can't have, instead of looking at what there is and deciding what will give them the best results with the lowest risk.
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- jbsmith 13 years ago
  
  Let me throw out the most fundamental reason OF ALL...
  
  But first, let me make the point that...
  
  1. People can take daily action and still not succeed - while action is an important factor to success, it is not the main one - mis-guided action is just as dangerous as no action
  
  2. Looking for quick money is likewise not the real problem...if you have a great idea and execute full-out, you can make allot of money relatively quickly...so that's not quite it
  
  3. It's NOT about knowing the entire system...you really can learn as you go, but it IS knowing how to start correctly that matters (see below)
  
  4. Lacl of Positive thinking...nice, but no, that's not it either, but we are getting warmer
  
  5. Not identifying a niche...now we are getting REALLY warm, but there is a better way to understand the real mistake here...
  
  Drum roll please....BRRRRRRRRRR
  
  IT IS - Not identifying, understanding and fulfilling an urgent, passionate desire in the marketplace
  
  Really, most people jump into a "business in a box" mentality where they may have a great system and product in front of them but they really do not know WHY it's great and WHO it is great for or HOW to communicate with their market to share the benefits with them.
  
  That's why a certain product or system will work for one marketer (who is very in-tune with their marketplace), but will not work for another who just doesn't get the relationship between what they are offering and the emotional desire leading to the interest and sale.
  
  From the beginning of time business has been about finding, understanding and fulfilling desire...that takes work, skill, empathy and serious focus...but it can be done and lead to incredible results.
  
  Jeff
  
  5.
  
  Thanks
  
  Signature
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joolkano

13 years ago

The barrier to entry into internet marketing is very low so it attracts a lot of people but what most fail to realize is that the climb is very steep. Most don't have the perseverance and patience to stick around and learn what needs to be learned.

Add to that confusion. I learned long ago that a confused mind always says no. In this case, go nowhere. I personally got stuck in this area because I did not know what to focus on to make money online.

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Henry White

13 years ago

Even with three successful startups in the brick-and-mortar world, and an MBA, I had to learn the terminology and get a basic grasp of the fundamentals in IM.

This is NOT rocket science. You don't need years of experience, or expensive advanced degrees. All the information, all the training you need to succeed in IM is right here, and all of it completely free, or ridiculously inexpensive.

There is no need to download, read, and study every WSOs on the planet, or buy every product you read or hear about. None of that is going to matter until you stop thinking like an employee, stop treating IM like a lottery ticket, and stop acting as if customer's are a "necessary evil" in the same mold as SEO or list-building or creating content.

It all boils down to mindset. Decide what you want to do and take massive action to make it happen.

Where most people screw up, I think, is in the earliest stages - primarily in brainstorming and researching niches. This doesn't have to take longer than an afternoon if you work diligently at it and don't waste time telling yourself how hard it is, how you're never going to "get it," yada-yada-yada. Things are hard enough as it is without you sabotaging everything out of the starting gate!

FWIW: The astronomical failure rate is NOT unique to IM! Even in the best of times, under the most favorable economic conditions, two-thirds of startups are going to go belly up within their first two years. Of the handful that survive their tenth anniversary, about half will either be on life-support or barely treading water. That much is clear and unambiguous from the historical data.

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xhpdx

13 years ago

For me it's lack of consistency. For example they buy/read some magical product/method and try only once what they learned and fail, and give up and go to the next magic product.

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onlinemarket01 13 years ago

I think another reason why marketers fail is because of being impatient.
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CDarklock

13 years ago

Originally Posted by HelpingYouBeAnExpert

Why do you think most people trying to make a living in Internet Marketing fail and what do you think is a solution in your opinion?

Most people who try to enter IM have three related problems.

1. They believe that money can be made online. This is wrong; making money online is just shoving an "online" component into the middle of a standard business plan that's been around for decades.

2. They do not believe they can make the money without guidance. This is also wrong; the basics of making money are precisely the same as they've always been - find work that needs to be done and a body who needs someone to do it, and you have found a way to put some cash in your pocket.

3. Given the guidance they need, they don't believe it's enough. Again, wrong - people are just generally risk-averse, and want 100% guaranteed success before they do anything, but they can't have that guarantee... so they sit around doing nothing rather than take a risk.

There is no solution, unfortunately. People are people. All these misconceptions and flaws are caused by natural and normal human psychology. Some tiny number of people will transcend it, but this again is human psychology - we're all outliers, those who work out the bits and pieces well enough to make our living in this.

If you want to do something about the anger and suffering and rates of failure in this industry, IMO the best way to do that is to reduce the number of people you target. Stop trying to be Prometheus bringing fire from the gods to mankind and changing the world. Strive, instead, to be Jason with his Argonauts - a small, hand-selected group of the best and brightest, oriented toward a common objective. You'll waste a lot less time trying to explain basic concepts to people who honestly don't care anyway.

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Alexa Smith

Banned 13 years ago

Originally Posted by CDarklock

we're all outliers, those who work out the bits and pieces well enough to make our living in this.

Very interesting ...

I'm still unsure about this ... but I'm probably closer to agreeing with it now than I was a year ago.

Originally Posted by CDarklock

Stop trying to be Prometheus bringing fire from the gods to mankind and changing the world. Strive, instead, to be Jason with his Argonauts - a small, hand-selected group of the best and brightest, oriented toward a common objective. You'll waste a lot less time trying to explain basic concepts to people who honestly don't care anyway.

Yes, indeed ... maybe.

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gie grace

13 years ago

Originally Posted by HelpingYouBeAnExpert

I meet thousands of people at IM seminars (and I have been to 100+) and I love to network and talk to attendees, but I notice that majority never made a penny and they spend a fortune learning.

So my questions is simple. Why do you think most people trying to make a living in Internet Marketing fail and what do you think is a solution in your opinion?

Do you agree that most fail or are more successful? It's just my observation but I might be wrong?

I believe it is actually a combination of several factors that makes people fail (and by fail, it means they haven't made a single dime online).

As such, I will list down the reasons in no particular order.

1. Trying to it do it all
2. Not having a plan
3. Not sticking to a plan until you see results
4. Jumping from one idea to the next without accomplishing anything

With IM, you do not always see the results of your efforts that quick, which leads to decreased motivation, making you vulnerable to buying the next 'shiny object' to make you feel alive and kicking again. You may not be aware, but there is a temporary high after buying a course or an IM product for you "to learn the ropes".

As for me, I a guilty of this, I bought a few courses and when I started to implement the steps and found the steps too complicated/hard to implement, I quit and move on to find my next money-maker.

My current focus at the moment is my PLR shop. Since I research and write well, I though I might as well open a PLR store, which I would use to fund my IM business, so it wouldn't take any money out from my paycheck. Although I'm very tempted to move onto my next ideas such site flipping, membership site and launch jacking (oh yeah, I wanted to do all of 'em!), I keep telling myself to make my current project work, before moving on to the next one.

I wouldn't want to be a jack of all trades but a master of none.

Focus - That is a constant struggle for every IM'er. I deal with it on a daily basis. I have accountability logs in my notebook to keep track on how much time a day I spent doing certain tasks, and I use Timer - E.ggTimer.com to keep me on my toes, and to create a sense of urgency.

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Vulk

13 years ago

information overload, not taking action, procrastination, afraid to fail and spending to much time on the forums. I'm guilty to all of those

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gie grace 13 years ago

Originally Posted by Vulk

information overload, not taking action, procrastination, afraid to fail and spending to much time on the forums. I'm guilty to all of those

spending time on forums help build connection and visibility, which is important for service providers and content providers like me.

So I wouldn't call it a waste of time for me.

I do agree information overload can lead you to fail. As what Tim Ferris advocated in his book 'The 4-hour Workweek', we need to have a low-information diet. I don't watch news (not on a regular basis, that is) and I don't read non-fiction books anymore. There is only too much information that our brains can hold.
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- Unobtainium 13 years ago
  
  They fail to test what they learned, this takes patience and time, they don't "get into" what they perceive to be the process, they then give up without garnering their own insights.
  
  Also, many newbs fail to correctly "ball park" what will work, its crucial in this business to get the first few attempts right at least a little or the enthusiasm drains faster than Elvises bath tub
  
  To avoid failing, apply the concepts in that 47 dollar ebook you just bought and observe and test....there is a point every successful newb becomes a custodian of the new process he/she just learned rather than a "needy passive" At that point the novice becomes an expert.
  
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steveduval

13 years ago

Originally Posted by HelpingYouBeAnExpert

I meet thousands of people at IM seminars (and I have been to 100+) and I love to network and talk to attendees, but I notice that majority never made a penny and they spend a fortune learning.

So my questions is simple. Why do you think most people trying to make a living in Internet Marketing fail and what do you think is a solution in your opinion?

Do you agree that most fail or are more successful? It's just my observation but I might be wrong?

What I have found is that most people when they start IM think and believe they will be making money straight away, the reason being the sale page or copy that they read. More people fail for sure, but the ones that succeed are the ones who have taken their time in learning the trade so to speak.

I believe that if you get the right coaching or training and learn on one thing at a time then you will have success. Information overload is the main reason most people seem to fail.

When I first started out that's what happened to me information overload, I tried doing so many things at once that in the end I nearly quit.

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anuj291

13 years ago

Firstly, i think i see this question raised by someone or the other every next day...

If you would have done a similar search you would have surely found over 10 different threads saying the same thing...

One one answer to all your Questions --- FOCUS

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HelpingYouBeAnExpert 13 years ago

Wow, those are some incredible answers. I wonder if we can find a way to create some-kind of manual that will cut the failure rate?
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- theory expert Banned 13 years ago
  
  Originally Posted by HelpingYouBeAnExpert
  
  Wow, those are some incredible answers. I wonder if we can find a way to create some-kind of manual that will cut the failure rate?
  
  Yeah the manual is called think and grow rich, secrets to success,psycho cybernetics, emyth, and, add till nauseam.
  
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RevSEO

13 years ago

I've actually thought about this a lot as I've tried to help a ton of friends get into internet marketing after having them ask me how I'm able to work from home/wherever I want in the world.

The number one reason is that people don't see immediate success, fail, and then give up. I can't tell you how many times I've seen my friends fail to simply give up an go back to their old way of life.

The second reason? Lack of passion or drive. You need passion to be successful in internet marketing. As mentioned above, once you've failed in IM you need to get back up and try again and learn from your mistakes. IM is a long uphill battle that many people never get to.

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DonMarketer

13 years ago

Originally Posted by RevSEO

I've actually thought about this a lot as I've tried to help a ton of friends get into internet marketing after having them ask me how I'm able to work from home/wherever I want in the world.

The number one reason is that people don't see immediate success, fail, and then give up. I can't tell you how many times I've seen my friends fail to simply give up an go back to their old way of life.

The second reason? Lack of passion or drive. You need passion to be successful in internet marketing. As mentioned above, once you've failed in IM you need to get back up and try again and learn from your mistakes. IM is a long uphill battle that many people never get to.

I agree with you. I also like to add that not everyone is cut out to be an entrepreneur even though I believe it can be fostered.

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JayePause

13 years ago

Originally Posted by HelpingYouBeAnExpert

I meet thousands of people at IM seminars (and I have been to 100+) and I love to network and talk to attendees, but I notice that majority never made a penny and they spend a fortune learning.

So my questions is simple. Why do you think most people trying to make a living in Internet Marketing fail and what do you think is a solution in your opinion?

Do you agree that most fail or are more successful? It's just my observation but I might be wrong?

The reason why most people fail in IM is because of their perception.

Most people are tired of working a job and then try their stuff with absolutely no knowledge of what they are doing online.

Now there's nothing wrong with that, but everyone starting out has to go through the learning curve, the information overload, the bouncing from program to program before you find one that fits your wants and needs.

The trouble is, most people get frustrated by having to go through all of this because at the beginning they had a completely DIFFERENT perception.

When they first started out they assumed that making money online was a piece of cake and that it was push button easy. That's what happens with newbie marketers. They look for the so called "magic button" to do all the work for them.

So when they realize that they actually have to do "work" and put "effort" into what they must do to make money online, they generally give up. Now I can't speak for everyone of them, as there are some pretty motivated newbie marketers that will actually go the distance and do what they need to do to make it online.

But, there are a lot of people that lack the perseverance to keep going and give up very easily.

The solution is to be persistent and learn what you need to learn to generate traffic to your business.

The one problem that newbies have starting out is they have no branding. Branding is by far the most important process in IM. Whatever you are doing, you must put your name, and where you can, your picture or logo. It's what sets you apart from thousands of others that are trying to "make it" online. You need to work hard at building a list for yourself and building your reputation online with your subscribers.

Having your own list is what is the difference between success or failure.

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DanielleLynnCopy

13 years ago

Originally Posted by JayePause

The trouble is, most people get frustrated by having to go through all of this because at the beginning they had a completely DIFFERENT perception.

When they first started out they assumed that making money online was a piece of cake and that it was push button easy. That's what happens with newbie marketers. They look for the so called "magic button" to do all the work for them.

So when they realize that they actually have to do "work" and put "effort" into what they must do to make money online, they generally give up. Now I can't speak for everyone of them, as there are some pretty motivated newbie marketers that will actually go the distance and do what they need to do to make it online.

But, there are a lot of people that lack the perseverance to keep going and give up very easily.

Yep - this is what I see newbies run into time and time again.

There's this phenomenon that somehow building a business online is 'easier and less risky' than building that exact same business offline. As others have pointed out, I blame that on unscrupulous marketers and their wild, snake-oil promises.

To newbies: the moment you approach anything in life with a "where can I cut corners to get what I want" mentality, that's the moment you've set yourself up for failure.

The reality is you have to put just as much time and energy into building an online business as you do an offline business (and thanks to the endless distractions, sometimes more).

Yes, the internet made it easier for people to put up their shingle. Yes social media makes it less expensive to reach out to people.

Yet, you still have to spend time learning, building, setting things up. You still have to risk money on projects and software. You have to battle distractions, you have to keep yourself focused. You have to create solid profit models and execute them.

If you can't imagine building and running a successful business offline, you're sure as heck not going to have an easier time trying to run one online!

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JayePause

13 years ago

There's this phenomenon that somehow building a business online is 'easier and less risky' than building that exact same business offline. As others have pointed out, I blame that on unscrupulous marketers and their wild, snake-oil promises.

That's very true. People think that it's much easier to make money online. What they do not realize is that they need to put a lot of time, energy and money into their business. I see this every day. People are constantly marketing their businesses and looking for free ways to market.

Sure, free marketing is ok when you first start out, but if you want to elevate your business then at some point you have to weigh the options of what could happen if you purchase some form of advertising, or upgrading your membership on a site that works for other people.

To newbies: the moment you approach anything in life with a "where can I cut corners to get what I want" mentality, that's the moment you've set yourself up for failure.

Another valid tip and is one of the main reasons why newbies are attracted to them and will ultimately fail because these such things do not work. The ad copy is designed to suck you in with buyer keywords and phrases that put you in a completely different mindset. The ad copy is designed to strike a nerve, and when that nerve is constantly being struck, the person gives in and purchases that "push button system". Most of these programs are repacked, garbage product that worked 10 years ago, but no anymore.

Yet, you still have to spend time learning, building, setting things up. You still have to risk money on projects and software. You have to battle distractions, you have to keep yourself focused. You have to create solid profit models and execute them.

Correct, and if you don't take the risk to elevate your business then you will never have success with it. Even if you fail the first time, that's what teaches you what not to do again in order to succeed.

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DonMarketer

13 years ago

Originally Posted by HelpingYouBeAnExpert

I meet thousands of people at IM seminars (and I have been to 100+) and I love to network and talk to attendees, but I notice that majority never made a penny and they spend a fortune learning.

So my questions is simple. Why do you think most people trying to make a living in Internet Marketing fail and what do you think is a solution in your opinion?

Do you agree that most fail or are more successful? It's just my observation but I might be wrong?

In my opinion most would be internet marketers fail because of lack of focus. They want to do too many things at the same time, and as a result they end up to not achieving anything.

There is also the issue of following false “prophets.” The so called “paper experts.” People with a lot of theories about internet marketing who never made any money but are out there teaching others (how to fail)!

There are many internet marketing business models. It should be a blessing in many ways but unfortunately it ends up being a curse for many as they get overwhelmed by the choices available! They usually subscribe to too many email lists. As a result, they get bombarded with a lot of offers and because they don’t know any better, they end up being pushed from pillar to post always chasing the next big thing!

The solution:

* First they need to get their mindset right.

* They need to learn to motivate themselves because nothing will happen until they take action!

* They should plan/choose their business model in advance and stick to it until they start producing results or be good at it. “It’s a lot easier to make $1000 when you already made $100.”

* If all else fails, they should get a mentor (In many cases it should be the first step).

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jrim 13 years ago

People probably fail often for the same reason that many small business owners fail. They do not want to invest a great deal of time or money in figuring out HOW to be successful or they think it is "so easy that anybody can do it, it's common sense!". Could also be related to, as mentioned many times above, the small start-up cost and allure that comes with it. People buy in for little or no money, and when it isn't a huge success, they don't care enough to try to make it work.
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- Boricua 13 years ago
  
  People buy in for little or no money, and when it isn't a huge success, they don't care enough to try to make it work.
  
  If the money isn't coming in as fast as it should for the person, most people just move to the next venture. That is why so many folks stick to what they love, if they believe in what they do, some business owners exhaust all available options - and, eventually make it even bigger or stay successful as they may define it.
  
  You can surely earn money in business you don't have any interest in, or that you hardly know jack about, but the probabilities of failing? Definitely much higher as you are less able/willing to exhaust possible solutions. (E.g; forum traffic isn't enough, submit articles to your eBook biz for 6 months straight **not a few weeks!** and see what happens with Google traffic and the rest of the search engines) Simple basics that just keep working nicely.
  
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DamenRabat 13 years ago

Overwhelm. Those who get into this busines realize pretty quickly how much work (grunt work especially) is required in order to succeed. Think about link building for example. Manual link building is nothing but tedious. If your competition has a few hundred back links and you are in a place to out rank those you are looking at a huge amount of work.

This is where it starts to look for some kind of relief and people begin to resaerch other methods to go about it. There they find countless ideas and offers how to deal with link building smartly. Nexr area of overwhelm.

And it goes on and on like this.

Solution? At least for me the way out of overwhelm was starting to outsource and thus easy the work load and keep focused.
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HigherPrThanGod

13 years ago

Originally Posted by HelpingYouBeAnExpert

I meet thousands of people at IM seminars (and I have been to 100+) and I love to network and talk to attendees, but I notice that majority never made a penny and they spend a fortune learning.

So my questions is simple. Why do you think most people trying to make a living in Internet Marketing fail and what do you think is a solution in your opinion?

Do you agree that most fail or are more successful? It's just my observation but I might be wrong?

There's a luck component to it today. Years ago things weren't as competitive so you could do it. But today, so many mainstream niches are completely flooded it's even hard to find the .info domain for some. This is why I went back into the adult niche and applied my aff marketing knowledge - result? I actually get traffic, conversions and MONEY. I struggled to get that in non-adult niches, except for 2 other markets.

So, in a nutshell I think those that make a living largely got in while you could. Those that run around looking for things and buying products did not. And those that succeed while starting late in the game, make their fame by developing WSO's for those who are too late to the game. LOL

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andrewm

13 years ago

I think the main reason why most persons fail in IM is because of their instability to persevere with one system or program. I also think that focus and dedication is required and most never focus long enough to succeed. The grass always seems greener on the other side, but usually its not.

Success in IM like the other posts suggests is hard work and long hours, which most persons would not do.

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clever7

13 years ago

I agree with what most people have already said. However, I believe that the basic reason why most people fail is the fierce competition existent online.

Strong competitors have the best rankings, numerous traffic sources and many JV partners. They don't give any chance to amateurs.

The solution: you have to learn internet marketing very well, work very hard, build credibility, find trustful business partners, sell products that everyone is already buying, and give many advantages to your customers so that they may purchase from you and not from somebody else.

Nothing is simple...

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WDM

13 years ago

The solution:

* First they need to get their mindset right.

* They need to learn to motivate themselves because nothing will happen until they take action!

* They should plan/choose their business model in advance and stick to it until they start producing results or be good at it. “It’s a lot easier to make $1000 when you already made $100.”

* If all else fails, they should get a mentor (In many cases it should be the first step).

Well said. there are a lot of good points being made in this thread.

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cderenberger

13 years ago

I agree.. it's a lack of focus. There are so many ways to make money online and it seems like every new email shows a new method that's faster and easier.

It's certainly not due to the lack of knowledge. Almost all the information for sale in marketing products can be found online for free if you can take the time to search for it.

And people today want INSTANT results.. it's as if delayed gratification does not exist anymore.

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Tony Marriott 13 years ago

I thought I might have posted this previously but couldn't find it anywhere so her it is.....

There is a problem when starting to make money online and many people talk about it but very few seem to take it on board. So I am going to try and offer up, Not only the PROBLEM but also the SOLUTION

The problem is:

Trying to actually pick something and do it! From the information overload that is the home of all new internet marketers you need to break free and actually do something and more importantly follow it to completion.

Please don't take offence because we've all been there (I still get distracted and buy stuff, read it and put it away). Of course we need to learn, and keep learning, that's how it all works in any job you do.

The solution is:

This 4 step formula.

Choose something (from the raft of stuff you already have), something you think you can tackle and looks at least a little interesting. It really doesn't matter what it is (I'm talking make money online related stuff obviously)
Go through the reading/video etc. (general overview)
Draft yourself a plan - Write down what you are going to do and when you are going to do it
Do it

Ok, a little simplistic but let me go into details.

Break the whole thing into "achievable targets"

Break each target down into "manageable chunks"

Here in Greece we have a very common saying...

See-ga See-ga (literally "slowly, slowly" but better translated as "a little a bit at a time") and that's the trick.

Actually make a written plan, set dates/chunks/targets, make them SMART (Specific, Measurable, Realistic, Achievable and Time dependent), if you have 5 kids and full time job then no point in trying to work 5 hours a day on your plan)

Sounds obvious but follow the plan. Occasionally things won't work out so you can change the plan as you go but do that in writing and write down the reason you changed the plan. That way you need to be honest with yourself, it's not so easy to write down " felt lazy today and couldn't be bothered" or "got carried away during keyword research when I found a blog on shoes" (that one's for the ladies).

So for instance if your course/project is how to put up a website then............

Set a main goal - Put up a website - Wow, that's a lot of work and it seems hard and...??????

So break it down into targets - for instance

Decide on a site subject/niche
Get a domain name
Get hosting
Build basic site structure
Add site Content
Get Site Indexed
SEO site
Monetize Site

Then break each target down to manageable chunks or sub-targets - for instance

Decide on a site subject/niche

Look at Amazon and find 10 best selling products
Search Google trends for 10 current favourites
Use Google Adwords tool for 5 niche ideas
See Ebay for 5 top products
ETC???????????

Do that for the whole course.

Now, "Put up a website" still seems like a big task, but.. Do you think you could "Look at Amazon for 10 best selling products"? Of course you can!

Now take an educated guess as to how much time each chunk might take and what time you have available and add the times and dates to each chunk and build up your plan.

Will your project make any money, I have no idea!

Is that the most important thing? Absolutely not!

Achieving your goals is the most important thing. Finish one project like this and you know you can do anything in the exact same way. What you learn along the way will be invaluable and let you make a better informed decision about your next (money making project). That means you will have a much higher chance of success next time.

In my old day job everything I did for customers had to have a plan and I can tell you from personal experience that without a plan your chances of failure will be increased 100 fold.

So do something, stick to it through to completion, don't worry about "will it make money?", Making money is the easy part on the end...

GETTING THERE is the hard part.

cheers
Tony
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a04cmccl

13 years ago

I think most people fail because they lack structure and are too scattered between a number of different ideas.

The solution?

1. Create checklists for yourself to help you manage your time and keep track of what you've done and still need to do.

2. Commit to one idea that you're happy with and see it through until the end. If you can do this, the rest is fairly easy.

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WebsiteMarketer

13 years ago

Well as a repeat internet marketer failure myself I can assure you it is simply because you have this idea that it's really easy but once you see the work involved you may start on it but it eventually becomes boring and you lose interest before you can start making any real progress.

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ThomScott

13 years ago

It could be any number of issues, but all comes down to their own personal readiness and mindset/actions and NOT an issue with their technical competance or know how.

In fact, next time you're at an event, ask the people you meet - What are 3 things you could do this month that would forever improve your IM business or that would get it off the ground? I guarantee you that every one of them has a fairly coherent answer. So, the follow up question is - So why didn't you do them last month? And, that's when the excuses begin.

Successful people make the important things happen. Unsuccessful ones let themselves get unfocused and spread too thin because they either (a) aren't crystal clear on where they are headed and what they are willing to give up to get there ... (b) deep down are too scared of success or don't believe they can really do it so they create situations where they will have an excuse to fail yet again ... or (c) They're too scared to make a decision on which path to take so they dabble in Offline, CPA, Affiliate Blogs, etc... because they don't want to make the "wrong choice."

Success in IM isn't any more complicated than any business:
1) Decide who you're going to serve
2) Develop or Procure the product or service that meets their needs
3) Offer the product/service at a fair price and overdeliver on value
4) Serve and appreciate your customers/clients
5) Rinse and repeat

Whether you are talking pure marketing where you're selling product or info without any direct contact, or whether you are selling services where you are doing a fair amount of selling and customer service, it's all the same. When you start with knowing the audience you want to serve, the products/services become self evident and promoting to them becomes as simple as hanging out (online or offline) where they do and making friends with the gatekeepers who are already serving that market with a non-competing product/service.

There is no "1 right business" or "magic bullet" -- but it's also not complicated. We all like to think it is sometimes because then we don't have to deal with the personal disappointment that comes from knowing that if it was that easy all along, we could have been more successful years ago.

Just my opine anyway.

All the best,
Thom

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celente

13 years ago

I would actually be a combination of a few things.

1) info overload, going out and buying ever ebook out there, then just reading and not donig anything.

2) Just failing with the first thing you try. If edison just threw up his hands and said, this sucks, I give up, it would have taken someone else years to come up with the lightbulb. Ever think of that.

Persistance always pays off.

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magnates

13 years ago

Personally i think there are 5 reasons why people fail online

1. Nobody within their innner circle to mentor them through the process and get to be accontable

2. No consistent follow through on action required .

3. No focus : too often we are going for the next sexy biggest thing when the basic that work are left

4.No business sytems and structure :Most people are trying to wing it . Seo today . facebook tommorrow . Offline marketing the next

5.Trying To do all yourself : No matter how smart you are you won't be good at everything . find your strengths and outsource the rest . the ideal business is meant to create income for you whether you work or not . so , create a team that would help you do the work

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Rich Blondi

13 years ago

They spend too much time learning and not implementing what they learn.

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evolution2

13 years ago

They act like an "online business" isn't really a business and want to spend $2 for a 500 word article to be written, $100 on a website, and rely on free software, and then wonder why they get crushed.

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PaulMark

13 years ago

I agree with hwhite.

Employee mindset.

Employees are trained to do what they are told. Take no risks. Do your job and get paid.

Of course, they also want to "become their own boss." But they literally do not know how. They see what the boss does and think, "I can do that. I can run things. This place will be sorry once I'm gone."

Nope.

So what's the answer? Everything listed in this thread.

Bottom line is taking 100% responsibility for the business. Take the risk. Take the hit. Keep going.

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WebPen

13 years ago

There's almost too many ways to make money online- hence the newbie's downfall!

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Gregg

13 years ago

They either give up when they fail or they don't learn something from it. Failure can be a great experience if you gain something from it. There is a lesson to be learned in everything and if you spend money and don't learn anything than it is truly money lost. IMO.

I fail every day... but I try to learn and I will never give up!

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jcruz

13 years ago

I think most people give up before the finish line, or just give up in general. They don't see the instant results that they thought they where going to get so they give up.

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Alan Ashwood

13 years ago

Originally Posted by HelpingYouBeAnExpert

I meet thousands of people at IM seminars (and I have been to 100+) and I love to network and talk to attendees, but I notice that majority never made a penny and they spend a fortune learning.

So my questions is simple. Why do you think most people trying to make a living in Internet Marketing fail and what do you think is a solution in your opinion?

Do you agree that most fail or are more successful? It's just my observation but I might be wrong?

1. Spending too much time at seminars, listening, learning, spending; leaving no time for actually doing!

2. It's well know that a vast majority fall by the wayside, which is sad. But this is the case for most startup businesses, online or offline.

I'm starting to think that all the talk about the 95% fail rate, really doesn't give newcomers confidence to continue either. It's a tough statistic to push aside and push on.

Alan

.

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Now where did I put that pencil?

Time for a cuppa.

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omk

13 years ago

I think most people fail due to not sticking long enough with a particular strategy or method. They always expect to see results right away.

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What is the #1 reason you think people in IM fail and what is the solution in your opinion?

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