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How do you get testimonials on a product BEFORE you launch it?

by Dayne Dylan Banned
17 replies
Hey Warriors, I'm just curious what methods many of you use to gather testimonials for a new product before you actually launch it? I want to do it legally, and not just buy them from Fiverr.com like many do (which seems truly illegal).

What do you suggest or what works best for you?
#launch #product #testimonials
  • Profile picture of the author weblink29
    Offer pre-release versions to people on warriorforum for review
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    Nothing to see here folks.....move along.

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  • Profile picture of the author Andyhenry
    I don't wait for testimonials before launching.

    As soon as people start buying then it's easy to get testimonials because you have happy customers.

    Sometimes I'll send some review copies out or run a wso before I launch though.
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    nothing to see here.

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  • Profile picture of the author sbucciarel
    Banned
    I don't. A launch with testimonials is just a sign that they were gotten by bribery or bought to me.

    I launch and when people buy, they leave testimonials. Real ones.
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  • Profile picture of the author Clyde
    The testimonials can come from your Beta testers.
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  • Profile picture of the author Willie Crawford
    Testimonials can come from dozens of places.

    One that's often overlooked is from JV partners.

    Monitor the email that JV's send out promoting
    the product, and when you see something that
    would make a great testimonial, ask if you can
    use it.

    Another technique... not for testimonials, but for
    providing social proof of a point made in your
    sales letter is to quote someone famous who
    said something supporting your assertion.

    I don't know exactly what "the rules" are on this
    second tactic, but I see it used frequently... and
    I don't see anything wrong with using it, as long
    as you're not being misleading.

    Willie
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    • Profile picture of the author Mike Anthony
      Originally Posted by Willie Crawford View Post

      One that's often overlooked is from JV partners.
      Isn't that essentially a bought testimonial even if its indirect?
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      • Profile picture of the author Willie Crawford
        Originally Posted by Mike Anthony View Post

        Isn't that essentially a bought testimonial even if its indirect?

        No, but you can put a statement that the person providing
        the testimonial is compensated IF they are. However, you
        may have JV's who offer testimonials who haven't received
        any type of direct or indirect compensation.

        Willie
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        • Profile picture of the author Mike Anthony
          Originally Posted by Willie Crawford View Post

          No, but you can put a statement that the person providing
          the testimonial is compensated IF they are. However, you
          may have JV's who offer testimonials who haven't received
          any type of direct or indirect compensation.

          Willie
          I got you. So you are talking about JV partners that are not active with the present offer.
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      • Profile picture of the author apoorv.parijat
        It depends on how you're launching the product. In usual cases, as many others have said, the 'launch' is without testimonials, etc. Once the product is launched - provided its good - there is buzz around the marketplace, social proof etc that increases and sustains your sales.

        If, however, you're launching, say a software, you can have BETA testers chime in and share their experience with your product, good or bad. HTH.
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  • Profile picture of the author newmovies
    Banned
    Yes by giving some free copies of it to high reputed member of WF
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  • Profile picture of the author ChristopherTheron
    Based off some notes from the 2011 Warrior Networking Event, try getting some reviews/testimonials from people in the War Room. Keep in mind though, as other people have said above, if you launch a quality product, people will buy, and people will leave real testimonials, those are the best ones.
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  • Profile picture of the author Dayne Dylan
    Banned
    Great suggestions from everyone, I appreciate it.
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  • Profile picture of the author HelpingYouBeAnExpert
    Just give the product away and get feedback that is the best way
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  • Profile picture of the author Mike McAleer
    I send out an email to people on my list..

    as well as PM trusted warriors.
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  • Profile picture of the author Jake Gray
    I ask people within a JV community.

    Always helpful to hear what others have to say
    about your product.
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  • Profile picture of the author atrbiz
    Give review copies to a few Warriors
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  • Profile picture of the author JayePause
    Originally Posted by Dayne Dylan View Post

    Hey Warriors, I'm just curious what methods many of you use to gather testimonials for a new product before you actually launch it? I want to do it legally, and not just buy them from Fiverr.com like many do (which seems truly illegal).

    What do you suggest or what works best for you?
    Here's something that might make a few marketers upset, but I honestly believe in transparency.

    When we launch a product, we don't launch with testimonials just for the simple fact that it looks like they were faked or purchased.

    Testimonials should be generated after the product or program has launched and the member has actually gone through it and has experience some kind of result that they are happy to let other know about.

    There are many ways to obtain them, you can get involved with JV Partners and they will review your product or program and provide you with a testimonial + help you launch your product as well.

    I would not recommend buying testimonials off of other websites simply because there are people that will actually check those testimonials out and if they determine that it was faked, how do you think that will look on you?
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