New Affiliate Marketer Has Two Easy Questions...

by rtg20
11 replies
Hi, I have an e-mail list of 1,300 or so pet owners that I want to monetize by sending to that list affiliate offers.

- How do I choose which products to promote? (I made an account on ClickBank and there are so many!)

- Do I send one e-mail to the list (per product) OR do I send an e-mail to see who's interested in a particular product type first and then send a multiple of e-mails about a specific product to people who click on a special link in the initial e-mail?

thanks!
#affiliate #easy #marketer #questions
  • Profile picture of the author Gary Becks
    My advise would be not to spam your list with products that don't actually deliver with the hopes of making a few quick bucks. Build a relationship with the people on your list so that they will trust your recommendations first and then when you do recommend something be sure that you have tried it and it actually works.

    This is just my opinion and how I roll of course. I would also stick with no more than 2emails per product, others may have a difference of opinion.
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  • Profile picture of the author Winlin
    Whats the niche ? "pet owner" is a fairly broad subject - narrow your list down a niche (you need to focus). Then go to Amazon and spend some time searching for products that are currently selling well to people who are in you niche.

    suppose you have a list of 1300 cat owners and after searching amazon you found that silver kitty glitter is selling well and is getting great review. If that were the case you may want to market silver kitty litter to your list of cat owners... Pet owners is too broad-narrow it down.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by rtg20 View Post

    Hi, I have an e-mail list of 1,300 or so pet owners that I want to monetize by sending to that list affiliate offers.
    A good move, in principle. Huge numbers of people are willing to spend money on stuff for/about their pets.

    How did you compile the list?

    What exactly did the people all opt in for? This inevitably affects what you send them, how you approach them with product promotions, and so on.

    How long have you been building the list, and what have you sent them so far? (Also pretty important!).

    Originally Posted by rtg20 View Post

    - How do I choose which products to promote? (I made an account on ClickBank and there are so many!)
    There are indeed! If it helps, at all, there are some suggested Clickbank product-selection criteria right here ... but, again, knowing the answers to the questions above is going to help a lot, too.

    Originally Posted by rtg20 View Post

    - Do I send one e-mail to the list (per product)
    Noooooo ... the normal thing to do would be to communicate regularly (and in accordance with what they expect and what they opted in for), and provide them with information of interest/value, and gradually develop a relationship with them based on your own reliability, credibility and so on. So that they trust you. Trust is what it's all about. People buy Clickbank products from people whose recommendations they trust.

    And then you can send them a lot more than just one email per product. As long as you don't hit them with promotions in every email you send. You need to build relationships with them.

    Have you segmented the list at all? Into cat-owners/dog-owners or whatever?

    But people here will be able to give you much better advice/help/suggestions if you tell us more about how you built the list, how the traffic was generated, what they've opted in for (incentive offered), and what you've sent so far. It all depends on these things, really.
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  • Profile picture of the author WDM
    Good advice. Building a relationship is definitely better because you earn the trust of your subscribers. Just curious how you obtained the 1300 emails? You need to make sure to follow SPAM rules so you dont get in trouble. I would go about it by sending them something useful or interesting that just mentions the product so it doesnt feel like an advertisement. If the 1300 emails are current & past customers you got through a pet store you run or something, you could relate to them easier because you've met them. If you've never met with them I would try to make some type of story that is easy for them to read then toss the product in that.

    PS: I guess Alexa and I were posting at the same time, with almost the same questions. She had a couple more thoughts tho...I guess women really are smarter =P
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    • Profile picture of the author rtg20
      Hi thanks so much for the replies! Well I own a vet clinic so have personally met many of my subscribers. (Most are current clients; although a few are prospects.)

      The list isn't really segmented as we use Infusionsoft for e-mail marketing and something else for our patient records, etc. But it would be easy to do. I could send a message "are you interested in receiving messages related to cat care, dog care or both?".

      Most of the subscribers have had quite a few messages from us already - all related to animal care (parasites, etc.) and not trying to sell them anything.

      We started building the list just over one year ago.

      I've already got 16 new messages queued for all these people, and all the messages are related to pet care. Now I want to throw some affiliate marketing messages in to the mix.

      Hope this helps you guys help me! Thanks so much. :-)
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by rtg20 View Post

        Well I own a vet clinic so have personally met many of my subscribers. (Most are current clients; although a few are prospects.)
        Ooh, this sounds very good, you probably have to do a lot less than the "average marketer" to "establish trust and build a relationship" with them.

        Originally Posted by rtg20 View Post

        The list isn't really segmented as we use Infusionsoft for e-mail marketing and something else for our patient records, etc. But it would be easy to do. I could send a message "are you interested in receiving messages related to cat care, dog care or both?".
        I'd think, if you can, it's going to help with stuff like ClickBank (and perhaps other) product promotions?

        Originally Posted by rtg20 View Post

        Most of the subscribers have had quite a few messages from us already - all related to animal care (parasites, etc.) and not trying to sell them anything.
        This is good. Is it possible for you to monitor open-rates with the software you're using?

        Originally Posted by rtg20 View Post

        I've already got 16 new messages queued for all these people, and all the messages are related to pet care. Now I want to throw some affiliate marketing messages in to the mix.
        I have to say, your answers have made me feel much more hopeful for your "overall prospects" here than I'd have guessed from the start of the thread. (But that's partly because people who ask "your sort of questions" around here have already often done loads of things wrong, whereas you've done lots of things right!).

        So you need to decide, I think, whether to try to segment this list ... and if you can, it's going to help. Would you say they're mostly a mixture of cat-owners and dog-owners, or all sorts of other animals as well? (There are ClickBank products for all niches, really - birds, fish, lots of stuff ...).

        It's likely that many of the vendors of ClickBank products in the niche will offer you free "review copies" of their products if you write explaining that you own a veterinary clinic and are just moving into affiliate marketing, and that you already have a list. (They'd be silly not to).

        I'd suggest that you try something like two informational messages and then one promoting a product, so that about a third of your emails are "promoting stuff". Maybe this won't come across as "too heavy"?

        Were you planning to send hoplinks (or "masked hoplinks") in the emails linking direct to the sales pages of the products you're promoting? The other alternative, of course (though more work) is to put up a one-page pre-selling website of your own for each product, which contains the hoplinks, and send out links to that page instead. I think in your position, I'd be trying the more direct approach without "building websites" for this stuff?
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      • Profile picture of the author DonMarketer
        Originally Posted by rtg20 View Post

        Hi thanks so much for the replies! Well I own a vet clinic so have personally met many of my subscribers. (Most are current clients; although a few are prospects.)

        The list isn't really segmented as we use Infusionsoft for e-mail marketing and something else for our patient records, etc. But it would be easy to do. I could send a message "are you interested in receiving messages related to cat care, dog care or both?".

        Most of the subscribers have had quite a few messages from us already - all related to animal care (parasites, etc.) and not trying to sell them anything.

        We started building the list just over one year ago.

        I've already got 16 new messages queued for all these people, and all the messages are related to pet care. Now I want to throw some affiliate marketing messages in to the mix.

        Hope this helps you guys help me! Thanks so much. :-)
        From what I read you have one foot on the door. You have a list of people that already trust your advice. This is a good start.
        If I were you this is what I would do:
        * I would segment that list (they may have different requirements).
        * Set up a well thought out sales funnel.
        Then go to clickbank and select at least 5 niche related products. I would choose products that complement each other.
        After that I would wright 3 emails per product (plr articles are ok, but need to be changed a bit).
        Messages:
        * The 1st email I would send them an article bringing the subject to their attention. No affiliate links. Just the article.
        * The 2nd email would be more or less the same but I'd add one affiliate link at the bottom of the email.
        * The 3rd email I would deliberately sell. I'd add 2 affiliate links to the message.
        It's important that the products you choose complement each other so that you can upsell them.
        I wish it helps.

        Just do add after sending the 1st 3 emails promoting a particular product. Give them a good break. emails are only to be sent based on their real needs.

        Good luck
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        • Profile picture of the author rtg20
          Thanks so much for the replies...

          @Alexa

          We're 100% cat and dog - no rabbit/fish etc. owners at all. All of the 16 educational messages I have so far are relevant to cats and dogs.

          I can easily set up the segment. BUT I'm not exactly sure how to do it. How about "Are you additionally interested in receiving messages related specifically to the care of cats?" (with an action link) in an initial e-mail.

          Suppose they don't click at all?

          Or I should send cat and dog messages to everyone but have a link inside the message "Don't have a cat? Click here to stop receiving e-mails relevant only to cat owners"?

          I'm thinking the first way is better because people who don't click aren't likely to buy anything anyway...? But I don't know for sure. Also these people can be sent affiliate offers that would appeal to cat and dog owners anyway. Like products to clean up pee stains... :-)

          Great tip with the review products. :-)

          I'm not sure about putting masked hoplinks straight in the e-mails or on our website. I guess the former as it's less work. Actually I was thinking about making the links in the product messages start mini-follow-up sequences so if they click they get another couple of messages plugging the same product over the next few days. Is this a sound strategy?

          We can measure open rates. How do I make best use of this information? Split-test subject lines?

          This is a big deal for us. In the long term I want to collect e-mail addresses from pet owners all over the country and add them to the same sequences. (To date we've only profited from people who've physically come to our location.)

          @Don - that's a great recipe! :-) Thanks. By sales funnel do you mean simply design of the lists?
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          • Profile picture of the author DonMarketer
            Originally Posted by rtg20 View Post

            Thanks so much for the replies...

            @Alexa

            We're 100% cat and dog - no rabbit/fish etc. owners at all. All of the 16 educational messages I have so far are relevant to cats and dogs.

            I can easily set up the segment. BUT I'm not exactly sure how to do it. How about "Are you additionally interested in receiving messages related specifically to the care of cats?" (with an action link) in an initial e-mail.

            Suppose they don't click at all?

            Or I should send cat and dog messages to everyone but have a link inside the message "Don't have a cat? Click here to stop receiving e-mails relevant only to cat owners"?

            I'm thinking the first way is better because people who don't click aren't likely to buy anything anyway...? But I don't know for sure. Also these people can be sent affiliate offers that would appeal to cat and dog owners anyway. Like products to clean up pee stains... :-)

            Great tip with the review products. :-)

            I'm not sure about putting masked hoplinks straight in the e-mails or on our website. I guess the former as it's less work. Actually I was thinking about making the links in the product messages start mini-follow-up sequences so if they click they get another couple of messages plugging the same product over the next few days. Is this a sound strategy?

            We can measure open rates. How do I make best use of this information? Split-test subject lines?

            This is a big deal for us. In the long term I want to collect e-mail addresses from pet owners all over the country and add them to the same sequences. (To date we've only profited from people who've physically come to our location.)

            @Don - that's a great recipe! :-) Thanks. By sales funnel do you mean simply design of the lists?
            By Sales funnel I mean the sequence by which you would take your customers through. I.e. Which product you would promote first, second and so on. It would have to be matched by the emails too. Does that help?
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  • Profile picture of the author Scott B
    IMHO, the best first step is to simply ask your list what they want. You could use a free service like Survey Monkey and ask them to answer a few questions about what they are interested in, what problems they have, etc. Most likely, the information you get back will make it clear what product you should pick. It might even give you some insights you never could've known about.
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  • Profile picture of the author rtg20
    ok cool I see. thanks. Guess I have to design the funnel first with multiple products in it.

    what do you think of the segmentation...exactly how should i do it?

    thanks!

    @Moccinter we already include a survery in various AR sequences (for the free reports). Response rates are not great...I've rather lost faith in surveys for the time being! :-(
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