It always amazes me people do this...

Its simple, people want everything without working. The ads your speaking of always have people saying they work only 10hrs a week and bring in 6figures a year and it was easy to get started. People are lazy, maybe if you didn't put in your ads that you actually have to work, you'd sell more of your product.

Sell the sizzle, not the steak.

Hey Guru Mom,

Are you talking about your lead evolution sales letter? If so, I think the problem is your sales letter. Your trying to sell a $4,000 product. A couple of videos and a little bit of copy wont be enough to sell that high ticket of an item. Even Kern and all the guys who have major name recognition have a much longer sales process than yours and they already have a huge advantage with their celebrity. I think you should look at those sales letters, etc... and add more. You gotta think, people could buy a car for the same price. You gotta get them pretty fired up to want to by anything at $4,000.

Good Luck.

It's our conditioning, we will always want the secret get rich overnight, lose 10 pounds in 2 days products in the hope that this will be the miracle quick fix we're looking for rather than to put in the hard yards and actually work for it, even if the most obvious answer is staring us in the face.

The ads that you are talking about are hitting all the emotional triggers that need to be turned on in order for someone to buy that product. They are also getting people past all the objections that they have. "What if....." ok, they just answered my question.

has anyone split-tested centered text and found it a winner?

personally I would never buy from a website with all centered text. in my opinion it looks appalling and doesn't scan well.

#1, people are suckers
#2, people are lazy

Although, some people, like me, are MUCH more likely to make a purchase if the advertising I see is honest and realistic. I KNOW that I cannot make 6 figures without working hard, so I know that everything that says I can is a scam.

Hi Victoria,


Took a look and here's some feedback as a 'consumer'

What about $347/monthly (more profit longterm for your company, immediate cash injection for you, lower entry to get started for your customers and even more flexible pricing).

One benefit of using that approach as another option may be--> you begin to get success stories, upload the testimonials and you have the much needed social proof which compels better than almost any other element.

As mentioned previously, the left alignment is suited for readability as most read from left to right as natural engrained eye movement habit
and makes it easier to slide through your copy.

As for the copy, you may want to test:

1.Removing the header and navigation links from above the fold to capture more attention
with the headline as well as

2.Begin and end your headline in quotes using

3.More benefit laden power words with stacked benefits one after the other
and incuding at least

4.One way your buyer escapes a pain they are currently experiencing by buying now or are in danger of losing something valuable by not buying now.

You may also want to test infusing this element into the copy

5. Give them the keys- The more successfully and effortlessly you allow your reader and prospective customer to actually "take ownership of your big benefit and promise in their minds and imagination" with the
key being the only way to access your promised benefit is by purchasing the product from you right now, the more your prospective customer feels the pain of losing the benefit of the better life you already gave them ownership of in their mind if they don't buy now.

In other words, the only way they can keep their new better life is to
take the only action that promises it to them...>buy now.

Otherwise, they lose out on what they suspected was always possible but had yet to experience for themselves.

Combining that with social proof of all your other satisfied customers
who already took the plunge and are on the "other side"
makes for a pretty compelling reason or argument for buying now
from your customer's point of view.

By at least testing all of these elements on a small scale,
such as lower barrier to get in the door, more benefit driven power words,
maximizing the space above the fold on your site, making it easier to read
the offer, using social proof, giving an example of how using the software
can make the return of their investment several times greater than what they invested and the other ones we discussed,

I'd be interested in learning the results of such a test if you were inclined to test it on a small scale and cared to share your results.

The more of the 'promised land' you can reveal, the more eager
to taste the grapes.

Breaking down what could appear as the giant price point just to try it out
in monthly installments

may be enough to push someone in the market over the edge.

Of course, I could be full of it.

happy new year

Chances are, you're not:

- appealing to emotion
- selling benefits over features

just guessing.