It always amazes me people do this...

14 replies
Ok this is what I do not get...

You have a detailed honest listing of what a product or a service does for the customer...

You have detailed videos showing exactly that...

You have it laid out in a very simple easy to read nice looking way...

As much proof as is possible to give that this thing you promote will in fact make a person tons and tons of cash.

Yet even those who could easy pay to have such a product will not buy it.. and yet they continue to buy "mysterious secret" formula products that are half explained with videos that flash billion dollar houses and hot air speeches about being on vacation in Hawaii...

WHY? Is that?

I always feel like if I made such websites .. I feel like im misleading people somehow, or my credibility as an honest person is tarnished by it.

Ok thats a half rant from this marketer but.. anyone else wonder this :confused:
#amazes #internet #marketing #people #rant #rave #shady
  • Profile picture of the author skinnye
    Its simple, people want everything without working. The ads your speaking of always have people saying they work only 10hrs a week and bring in 6figures a year and it was easy to get started. People are lazy, maybe if you didn't put in your ads that you actually have to work, you'd sell more of your product.
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  • Profile picture of the author Steven Carl Kelly
    Sell the sizzle, not the steak.
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  • Profile picture of the author Kevin_Hutto
    Hey Guru Mom,

    Are you talking about your lead evolution sales letter? If so, I think the problem is your sales letter. Your trying to sell a $4,000 product. A couple of videos and a little bit of copy wont be enough to sell that high ticket of an item. Even Kern and all the guys who have major name recognition have a much longer sales process than yours and they already have a huge advantage with their celebrity. I think you should look at those sales letters, etc... and add more. You gotta think, people could buy a car for the same price. You gotta get them pretty fired up to want to by anything at $4,000.

    Good Luck.
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  • Profile picture of the author Charann Miller
    It's our conditioning, we will always want the secret get rich overnight, lose 10 pounds in 2 days products in the hope that this will be the miracle quick fix we're looking for rather than to put in the hard yards and actually work for it, even if the most obvious answer is staring us in the face.
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    • Profile picture of the author Steven Wagenheim
      Okay, I am speaking as a consumer, not a marketer.

      I just went to your site.

      First of all, nobody is going to watch a bunch of videos. We don't have the
      time. Give me something I can read at my leisure.

      Second, what text copy you do have is never going to get me to spend
      $3997 on a piece of software.

      For that matter, since I spend so little on lead generation anyway and get
      plenty of targeted traffic, I'm just not a prospect for your product anyway.

      Now, those who are (maybe) are the new people looking for traffic generation
      and I don't see them shelling out $3997 either because they just don't
      have it.

      As somebody else mentioned, you have no name and your sales copy
      just isn't compelling enough to sell a high end item with that kind of
      price tag.

      Just my 2 cents for whatever they're worth.
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      • Profile picture of the author Kevin Riley
        Sad but true, the majority are looking for a pushbutton solution. Work has become something to be avoided at all costs.

        I'm often tempted to start selling a product that is just that -- a large red button that they can put by their bedside and push repeatedly in the hopes of waking up rich the next morning.
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        Kevin Riley, long-time Warrior living in Osaka, Japan

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        • Profile picture of the author Dave Patterson
          Originally Posted by Kevin Riley View Post

          I'm often tempted to start selling a product that is just that -- a large red button that they can put by their bedside and push repeatedly in the hopes of waking up rich the next morning.
          Harvey Segal certainly understands the "Magic Button" concept...
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          Professional Googler
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          • Profile picture of the author Kevin Riley
            Originally Posted by Dave Patterson View Post

            Harvey Segal certainly understands the "Magic Button" concept...
            <SHORT HIJACK>

            Hey Patterson, you Swamp Dweller, good to see you again. Happy New Year.

            </SHORT HIJACK>
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            Kevin Riley, long-time Warrior living in Osaka, Japan

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      • Profile picture of the author mdunn123
        Originally Posted by Steven Wagenheim View Post

        Okay, I am speaking as a consumer, not a marketer.

        I just went to your site.

        First of all, nobody is going to watch a bunch of videos. We don't have the
        time. Give me something I can read at my leisure.

        Second, what text copy you do have is never going to get me to spend
        $3997 on a piece of software.

        For that matter, since I spend so little on lead generation anyway and get
        plenty of targeted traffic, I'm just not a prospect for your product anyway.

        Now, those who are (maybe) are the new people looking for traffic generation
        and I don't see them shelling out $3997 either because they just don't
        have it.

        As somebody else mentioned, you have no name and your sales copy
        just isn't compelling enough to sell a high end item with that kind of
        price tag.

        Just my 2 cents for whatever they're worth.

        Victoria,

        I hate to agree with Steve on this one, but he's point is as clear as day and that's what I was about to post before I saw his.

        I don't think it's your clients, I just don't think that you have right the right copy, graphics, pricing, set up, marketing scheme etc. step up.

        However that doesn't mean it can't be fixed!

        Mike
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  • Profile picture of the author AndyCamden
    The ads that you are talking about are hitting all the emotional triggers that need to be turned on in order for someone to buy that product. They are also getting people past all the objections that they have. "What if....." ok, they just answered my question.
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  • Profile picture of the author Darren Mothersele
    has anyone split-tested centered text and found it a winner?

    personally I would never buy from a website with all centered text. in my opinion it looks appalling and doesn't scan well.
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    • Profile picture of the author Capone
      My first thought is...are you making tons and tons of cash from this product?
      I believe that the frustration that you clearly express in your post answers that question. If it's so great why not just use it yourself instead of selling it?

      @skinnye: EXACTLY! People are lazy. The thought of marketing a product, building lists, building websites, landing pages...etc is to much for them. They want to find a magical program that will bring in lots of $ with no work. This is why paid surveys and data entry programs STILL sell so well.
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  • Profile picture of the author clashctyrokr
    #1, people are suckers
    #2, people are lazy

    Although, some people, like me, are MUCH more likely to make a purchase if the advertising I see is honest and realistic. I KNOW that I cannot make 6 figures without working hard, so I know that everything that says I can is a scam.
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  • Profile picture of the author DougBarger
    Hi Victoria,


    Took a look and here's some feedback as a 'consumer'

    What about $347/monthly (more profit longterm for your company, immediate cash injection for you, lower entry to get started for your customers and even more flexible pricing).

    One benefit of using that approach as another option may be--> you begin to get success stories, upload the testimonials and you have the much needed social proof which compels better than almost any other element.

    As mentioned previously, the left alignment is suited for readability as most read from left to right as natural engrained eye movement habit
    and makes it easier to slide through your copy.

    As for the copy, you may want to test:

    1.Removing the header and navigation links from above the fold to capture more attention
    with the headline as well as

    2.Begin and end your headline in quotes using

    3.More benefit laden power words with stacked benefits one after the other
    and incuding at least

    4.One way your buyer escapes a pain they are currently experiencing by buying now or are in danger of losing something valuable by not buying now.

    You may also want to test infusing this element into the copy

    5. Give them the keys- The more successfully and effortlessly you allow your reader and prospective customer to actually "take ownership of your big benefit and promise in their minds and imagination" with the
    key being the only way to access your promised benefit is by purchasing the product from you right now, the more your prospective customer feels the pain of losing the benefit of the better life you already gave them ownership of in their mind if they don't buy now.

    In other words, the only way they can keep their new better life is to
    take the only action that promises it to them...>buy now.

    Otherwise, they lose out on what they suspected was always possible but had yet to experience for themselves.

    Combining that with social proof of all your other satisfied customers
    who already took the plunge and are on the "other side"
    makes for a pretty compelling reason or argument for buying now
    from your customer's point of view.

    By at least testing all of these elements on a small scale,
    such as lower barrier to get in the door, more benefit driven power words,
    maximizing the space above the fold on your site, making it easier to read
    the offer, using social proof, giving an example of how using the software
    can make the return of their investment several times greater than what they invested and the other ones we discussed,

    I'd be interested in learning the results of such a test if you were inclined to test it on a small scale and cared to share your results.

    The more of the 'promised land' you can reveal, the more eager
    to taste the grapes.

    Breaking down what could appear as the giant price point just to try it out
    in monthly installments

    may be enough to push someone in the market over the edge.

    Of course, I could be full of it.

    happy new year
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  • Profile picture of the author Li Weng
    Chances are, you're not:

    - appealing to emotion
    - selling benefits over features

    just guessing.
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