Naming Ventures - One of my largest IM Hurdles

15 replies
Hello Warriors, hope everyone is having a splendid day.

I was wondering if anyone else finds naming ventures extremely difficult? For example, at the moment I am planning to start my own little media venture and I have been brain storming, researching etc for the past 3 days and I simply cannot come up with a decent name.

This is not the first time, I often struggle to come up with a brandable name that has a .com available.

So how do you research and eventually come up with a business/venture name, because I'm ready to pull my hair out? :confused:
#hurdles #largest #naming #ventures
  • Profile picture of the author Oscar D
    Hi Melissa,

    I would suggest trying a name generator, might just give you that inspiration or spark that you need.

    Here are a few that I found, hopefully they are useful to you:

    Web 2.0 Domain Name Generator

    Suggest.Name - The Web 2.0 Name Generator

    New Media Company Generator

    Good luck!
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    -> FindNewDomains - Domain Finding Service WSO - BONUS: Free Domain Name Included!
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  • Profile picture of the author Jack Duncan
    Melissa,
    I often spend far too much time on this myself.

    One thing for sure that really helps is to have a clearly defined USP first.

    Also, have you tried doing some visual brainstorming (i.e. Dan Roam "style" visual brainstorming).

    I think sometimes just seeing images on paper for the idea can really help with coming up with a great name that actually carries the meaning you intend.

    All the best with your new venture!
    Jack Duncan
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    • Profile picture of the author Mark Andrews
      Banned
      Hello Melissa, Jack anybody else reading this.

      It's one of my strengths this area, they pop into my mind incessantly.

      If either of you want a brainstorming session, put me to the test. I'm sure I can deliver something for you which will make you think...

      "Why didn't I think of that?!" What a beauty!

      The offer is there if you need it.
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      • Profile picture of the author Melissa Welsh
        Originally Posted by Pete Walker View Post

        Hello Melissa, Jack anybody else reading this.

        It's one of my strengths this area, they pop into my mind incessantly.

        If either of you want a brainstorming session, put me to the test. I'm sure I can deliver something for you which will make you think...

        "Why didn't I think of that?!" What a beauty!

        The offer is there if you need it.
        Pete thank you so much for that offer! I would love to get your opinion and help as this is honestly driving me crazy!
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        :-)

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        • Profile picture of the author Daniel Brock
          Well let me put it to you this way...

          While you were spending the last 3 days trying to think of the name for your company, I'd have the new business online and ready for customers before you even think of your name...

          Speed of implementation is what this game is all about, and if you are getting caught up for 3 days trying to think of a name, wait until you have real decisions to make...

          Like whether or not to spend $20k on marketing and you have a 3 day window to make the decision.

          I don't mean to sound like a dick but just telling it how it is.

          Dan
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          Clickbank #1 Best Seller: The Deadbeat Super Affiliate.
          Click here to learn how to make money online in your bath robe and gym socks!
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          • Profile picture of the author Kevin AKA Hubcap
            Hi Melissa,

            You're spending way too much time on the name.

            There are plenty of more important things that need your attention.

            Assuming, of course, you're actually trying to find a name and are in no way procrastinating.

            Kevin
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      • Profile picture of the author Melissa Welsh
        Originally Posted by Pete Walker View Post

        Hello Melissa, Jack anybody else reading this.

        It's one of my strengths this area, they pop into my mind incessantly.

        If either of you want a brainstorming session, put me to the test. I'm sure I can deliver something for you which will make you think...

        "Why didn't I think of that?!" What a beauty!

        The offer is there if you need it.
        Sorry I have been offline, computer decided to malfunction and so has been at the repair shop.

        I would just like to thank Pete Walker for his excellent contribution and wonderful suggestions. Pete offered to assist me with suggesting a few names and in the end he offered over 20 fantastic ideas.

        Thank you Pete - you are the type of Warrior that makes the Warrior Forum successful and a wonderful place for everyone to learn and assist each other!
        Signature

        :-)

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    • Profile picture of the author Melissa Welsh
      Originally Posted by Jack Duncan View Post

      Melissa,
      I often spend far too much time on this myself.

      One thing for sure that really helps is to have a clearly defined USP first.

      Also, have you tried doing some visual brainstorming (i.e. Dan Roam "style" visual brainstorming).

      I think sometimes just seeing images on paper for the idea can really help with coming up with a great name that actually carries the meaning you intend.

      All the best with your new venture!
      Jack Duncan
      Thank you Jack, I feel that having a great name is important and I also highly value branding - that is probably why this is such a big deal for me.
      Signature

      :-)

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  • Profile picture of the author fire3fly
    I generally have a difficult time naming my ventures too. I like to use keywords that get searches in Google a lot for websites.
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  • Profile picture of the author Jake Gray
    Don't be afraid to pull out a piece of paper and start
    brainstorming some of the names that you could use.
    Ask your peers, family members or friends to see if they
    like the name.
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  • Profile picture of the author RossChops
    I can suggest the following:

    1) Brainstorming and trying to identify clever rhyming words.
    2) Sleep on it - your perfect name might appear in a dream!
    3) Get really drunk - sometimes we have strokes of genius when we are battered...sometimes!
    4) Ask around your friends for name ideas - sometimes they will jokingly say something that you actually like the sound of. Just remind them that just because they came up with the name, that does not entitle them to 10% of your profits!

    Hope that helps :-)
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  • Profile picture of the author marciayudkin
    Melissa,

    I run a naming company, where clients generally come to us after they have tried to name their company and are dissatisfied with what they've come up with. I've also taught seminars on naming and supervised people trying to come up with names. So I've been in a position to observe the reasons why people get stuck in this process.

    The four most common reasons why the naming process gets stuck are:

    1. People don't know fruitful processes for brainstorming. Ncmedia has given you some great tips on how to generate lots and lots of possibilities. Most people can come up with 15-20 ideas and then they run out of steam. When I look at their lists, I can see that they're barely getting started. I teach them some brainstorming tools (using a thesaurus is the most obvious one, but there are many others) and remind them to brainstorm all parts of speech, including verbs, which for some reason most people forget about.

    2. They're waiting for a name they can fall instantly in love with. This does occasionally happen, but most of the time determining the best name is a matter of carefully weeding through the possibilities for their pros and cons, tweaking some names, deciding on the finalists and sometimes repeating the brainstorming to get more possibilities. You can select a great name without falling in love with it.

    3. Committee-itis. Involving too many people in the naming process, whether co-workers, people who get a vote but don't really care, or just friends and family, often sabotages the process. Why? Because most people approach naming in terms of love/hate or opinion rather than setting out more objective criteria for what would make an excellent name. If it's all opinion, of course it's hard to get consensus.

    4. One-track minds. Even the most creative people can have limitations in their imaginations, where they always think up a certain kind of name or idea and never go beyond that. For example, they always turn to puns, or compound words with animals in them, or tech-sounding madeup names. Sometimes this works out well, but more often people in this situation get stuck and don't know why. The solution is to consciously pursue many different types of names and name ideas. For example, looking at a list of companies in another industry can trigger lots of names that you wouldn't otherwise think up.

    I hope this is helpful! Thank you for triggering what will soon be a new article...

    Marcia Yudkin
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    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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    • Profile picture of the author Melissa Welsh
      Originally Posted by Daniel Brock View Post

      Well let me put it to you this way...

      While you were spending the last 3 days trying to think of the name for your company, I'd have the new business online and ready for customers before you even think of your name...

      Speed of implementation is what this game is all about, and if you are getting caught up for 3 days trying to think of a name, wait until you have real decisions to make...

      Like whether or not to spend $20k on marketing and you have a 3 day window to make the decision.

      I don't mean to sound like a dick but just telling it how it is.

      Dan
      Hi Daniel,

      Unfortunately that is not the case for this venture, I know that speed is important and that this is taking longer than usual, but I am not talking about a small website or a little month long project. What I'm planning here is a long term business. I highly value branding in everything that I do, and this project is one that requires concentration and thought.

      As mentioned by ncmedia:
      Get your branding right the first time - perfection IS key here (been branding for 13 years, would strongly suggest you don't follow the advice above - take your time and do it right).
      Originally Posted by Kevin AKA Hubcap View Post

      Hi Melissa,

      You're spending way too much time on the name.

      There are plenty of more important things that need your attention.

      Assuming, of course, you're actually trying to find a name and are in no way procrastinating.

      Kevin
      Hi Kevin, your assumption is spot on. I am rearing to go so procrastination is not even part of this. The time taken is about the value and vision that I have for this new, long term venture.
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      :-)

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    • Profile picture of the author Mark Andrews
      Banned
      [DELETED]
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  • Profile picture of the author Melissa Welsh
    Thank you very much ncmedia,

    That is without a doubt excellent advice, I am going to give it a shot right now. Thank you for taking the time to explain and also include an example.

    @marciayudkin

    Thank you for highlighting those points, I agree - you definitely have a great article there!
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    :-)

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