In today's economy, the need to be positioned a genuine expert

1 replies
With consumer buying at all time lows, I would urge folks to consider taking the time and energy to become genuine experts in whatever area they're working in, at least in something, and a lot less of the "add on" marketers, like affiliates or article-marketers or forum marketing/derivative efforts.

The public is afraid, skeptical and not buying much this last couple of years. The best way to make it online is to become a genuine, well-known ("market positioned") branded expert in something (for those who aren't), and stop wasting time on trying to sell other people's stuff for a living.

The reason I say that, is that it's tough enough for first-tier genuine SMEs/subject matter experts to make sales, and even harder for new folks to sell other people's stuff for a living. Sure it can still be done, but I see a lot of people wasting a lot of time trying to be fulltime affiliate article/blog marketers and being frustrated at lack of success. Not to mention affiliates have to compete with each other constantly for sales, and there's tracking/blkhat cookie stuffing etc other shenanigans going on from gurus to their affiliates, cross-affiliate problems and the rest of it.

Any thoughts on that? I've never been a fan of affiliate marketing, though I realize it has a place, I think too many seem to think it's a big MLM hustle online and that's how to make a living; I'd disagree.

Becoming a genuine published expert in your area of expertise, and developing the PR/branding/positioning is the right way to add value online, at least that's been my experience.


-k
#economy #expert #genuine #positioned #today
  • Profile picture of the author Andyhenry
    I'm not sure I agree completely.

    I certainly think it's a good idea to become as proficient and knowledgeable at whatever your business is as you can, but like you say - it's actually hard for the genuine experts to stand out from the masses of wannabees that are willing to promise the world and have no scruples about approaching your customers with any means they can.

    I've had to fire several clients in the past because they've come back to me saying "company x (insert low-grade competitor here) promise top Google rankings for only $x" and of course I have always specified I will never guarantee anything that I don't control (i.e Google), although it is my experience that I get those top spots anyway.

    Once people start doing that I figure that the expectations I have set are not the ones they have in mind - so I part company with them.

    Usually they come back a few months later saying "you were right, they couldn't do it - will you help us again please".

    But the fact that despite having a face-to-face meeting with me and getting results that people still feel the pressure that these cowboys put on their expectations is a strong sign that people are still swayed by those over the top promises.

    So - I say learn your craft but don't do it thinking that it will make you stand out - only your results and your happy customers will really make you stand out and that's after the fact, at first at least.

    Andy
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    nothing to see here.

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