Why A Recession Helps YOU!
I am closing out the month and am happy to report that I've had my best December ever, and it's my 6th one. Yes, 6 years marketing online 
Not only was it my best December ever, it was my best MONTH ever!!! And this is deep in the bottom of a recession.
Why?
Well, it's very simple. The onset of the recession got my butt into gear big time. If you know me, you know I'm not like most marketers. I don't go to my office every day. I don't travel and I rarely speak at seminars. Instead, I enjoy the laid-back coastal lifestyle here in Newport Beach. I'm practically retired at 35. (And have been since 30.) When someone comes to me with advice on time management, I say, "If you need time management, your business model is inherently flawed." I explain that I live the 4-Hour Workweek, and others should too.
Having said all that, after the massive stock market crashes in November, I made an exception to the rule. I informed my girlfriend that she wouldn't be seeing much of me in the coming weeks, and I began going to my office 5 days a week, all day, which I have to admit I do enjoy. It's like my own little clubhouse
In those weeks, I tweaked my copy. I rewrote part of my sales letters. I did tons of split-testing. I had some new killer scripts created by my programmers, to improve my conversions even more. I shot some brand-new video OTOs. I brought on a new VA solely to do social bookmarking and article posting all day long. I massively improved my autoresponder deliverability by setting up my own mail server. And on, and on.....
The result?
Well, I already told you that. BEST MONTH - EVER! At a time when the mainstream media says I should be going out of business.
The point here is that a recession is one of those unique opportunities to improve your business, and wind up coming out ahead, even after you figure the effects of the recession into the equation. This is my only December ever that had no holiday slowdown. Orders even kept coming in on Christmas day, and this past weekend was big as well.
The end result of the past month's intensive testing and improving is a doubling of my daily order volume. DOUBLE. This MORE than offsets any effects the recession is having on my business. In the end, I come out ahead. And this week, with family in town visiting, I look at the day's orders every night and just laugh and smile
Not only was it my best December ever, it was my best MONTH ever!!! And this is deep in the bottom of a recession.
Why?
Well, it's very simple. The onset of the recession got my butt into gear big time. If you know me, you know I'm not like most marketers. I don't go to my office every day. I don't travel and I rarely speak at seminars. Instead, I enjoy the laid-back coastal lifestyle here in Newport Beach. I'm practically retired at 35. (And have been since 30.) When someone comes to me with advice on time management, I say, "If you need time management, your business model is inherently flawed." I explain that I live the 4-Hour Workweek, and others should too.
Having said all that, after the massive stock market crashes in November, I made an exception to the rule. I informed my girlfriend that she wouldn't be seeing much of me in the coming weeks, and I began going to my office 5 days a week, all day, which I have to admit I do enjoy. It's like my own little clubhouse
In those weeks, I tweaked my copy. I rewrote part of my sales letters. I did tons of split-testing. I had some new killer scripts created by my programmers, to improve my conversions even more. I shot some brand-new video OTOs. I brought on a new VA solely to do social bookmarking and article posting all day long. I massively improved my autoresponder deliverability by setting up my own mail server. And on, and on.....
The result?
Well, I already told you that. BEST MONTH - EVER! At a time when the mainstream media says I should be going out of business.
The point here is that a recession is one of those unique opportunities to improve your business, and wind up coming out ahead, even after you figure the effects of the recession into the equation. This is my only December ever that had no holiday slowdown. Orders even kept coming in on Christmas day, and this past weekend was big as well.
The end result of the past month's intensive testing and improving is a doubling of my daily order volume. DOUBLE. This MORE than offsets any effects the recession is having on my business. In the end, I come out ahead. And this week, with family in town visiting, I look at the day's orders every night and just laugh and smile
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