New Stuff You Should Know

by harrel
20 replies
Things aren't going right. Back in 1999 or early 2000, internet marketing and selling information product was easy and extremely easy. But these days when technology is available and it is easy for people to set up blogs, websites and all sort of stuff, we see that it isn't the same anymore. The eBooks aren't selling as they used to. The information products are also not making as much money for a beginner or you need to bang your head with all sort of stuff like advertising and positioning your uniqueness on the "web" to make money.

Recently I saw a presentation by Ryan Deiss and he stated this beautifully that web is on decline. More and more people are using the post PC devices and 90% of their activities includes using apps, playing games and reading some popular magazines and books. The huge portion of web in which our websites and information lies are not getting the response as it used to. Emails don't get response as they used to get back in early 2000s.

The small internet businesses are taken over by "wallmarts" of internet like amazon, iBooks, "closed" app stores and restricted features on affordable advertising channels like google adwords.

The transition is started and in 5 years it will be super hard for small businesses to go out and make money over the web, when I say money it means at least $100,000 as it is average in San Jose where I'm living right now.



This image shows the rise of post PC devices.

So it is better that we think from a new paradigm.

how can we make the process of making money in this changed internet market as easy as possible, what are the possible channels and modes of getting leads and doing marketing for least amount of money?

What do you think is going to happen in the next 2 years? Are the big players will take over the 75 to 80% of the market? Are we ready to prepare our small community of IMers for this change?

It should start an intelligent discussions and give a new insight to the beginners who are just starting up.
#stuff
  • Profile picture of the author Johnny Optimo
    interesting graph

    Yes, we'll always have to adapt, but there are obviously still great fortunes to be made in web and email marketing. I think with the advent of semantic search, only the highest quality stuff will find it easy to thrive.
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    • Profile picture of the author harrel
      Originally Posted by Johnny Optimo View Post

      interesting graph

      Yes, we'll always have to adapt, but there are obviously still great fortunes to be made in web and email marketing. I think with the advent of semantic search, only the highest quality stuff will find it easy to thrive.
      exactly, all the low quality products, information and stuff will struggle to make it. It also has to be easy from technical perspective for the users of that information.
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  • Profile picture of the author Rob P
    Good post but I think there will always be a market for specialist information (that isn't provided by the 'big boys' and is marketed well). Yes, we have to move to the new technologies and fortunately there are some groundbreakers out there who will blaze the trail for the rest of us to follow. Keeping an eye on the front runners in the information marketing world - Brendon Burchard (Experts Academy), Anthony Robbins etc. and others like them - will give insight to the technology that is working. Then someone on here will make a product to make it easy for us to join them. :-)
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    • Profile picture of the author harrel
      Originally Posted by Robplevin View Post

      Good post but I think there will always be a market for specialist information (that isn't provided by the 'big boys' and is marketed well). Yes, we have to move to the new technologies and fortunately there are some groundbreakers out there who will blaze the trail for the rest of us to follow. Keeping an eye on the front runners in the information marketing world - Brendon Burchard (Experts Academy), Anthony Robbins etc. and others like them - will give insight to the technology that is working. Then someone on here will make a product to make it easy for us to join them. :-)
      True, I learned more from Ryan Deiss' presentation (the guy who actually do internet marketing and is a lot more than what I thought of him). I actually bought a membership from Ryan Deiss just to get an insight, I'll share a review in future once I go through it.
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  • Profile picture of the author PPC-Coach
    Adapt or die, it's no different from an offline brick and mortar business.

    Some niches will not be affected at all though.
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  • Profile picture of the author Alex Makarski
    As Dan Kennedy says, Internet is not a business, it's a marketing medium.

    So it's not about just the "online" thing. It affects all businesses.
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    • Profile picture of the author mysterrio
      Originally Posted by Alex Makarski View Post

      As Dan Kennedy says, Internet is not a business, it's a marketing medium.

      So it's not about just the "online" thing. It affects all businesses.
      I agree. I think that too many off line business people think the internet is going to save thier business. I think that helps to prove Dan's theory.
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      • Profile picture of the author hardraysnight
        The chart means nothing to me, too much jargon
        i will google it, while i still can.
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        • Profile picture of the author KuanYew
          I've observed 2 very interesting trends - social commerce and the rise of mobile internet users. I think great things are about to unfold in the next 2-3 years. Time to get involved!
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          :)

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    • Profile picture of the author harrel
      Originally Posted by Alex Makarski View Post

      As Dan Kennedy says, Internet is not a business, it's a marketing medium.

      So it's not about just the "online" thing. It affects all businesses.
      exactly, and in coming days people will tend to move towards buying stuff online instead of buying stuff from wall mart. 90% of people will buy stuff online.

      But I'm talking about traditional mediums like squeeze pages and stuff that are bombarded in the industry.
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      • Profile picture of the author KuanYew
        90%??? That's a little too high isn't it?
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        Kuan Yew is a golf addict and a serial golf shopaholic. He calls himself The Golf Man and he blogs at www.TheGolfingPost.com - He believes the world would be a better place if he could golf every day and win millions from golf tournaments around the world.

        :)

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        • Profile picture of the author harrel
          Originally Posted by KuanYew View Post

          90%??? That's a little too high isn't it?
          I dunno if it is accurate or not, but According to the latest Nielsen Global Online Survey, more than 85% of the US online population has used the internet to make a purchase, up 40% in the last two years.
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  • Profile picture of the author Dash Evra
    First, Article marketing, video marketing, seo, blog commenting, e-mail marketing and bunch of others were claimed dead... Now, the entire web is dying?? LOL. You guys are worst than those "end of the world" predictions I hear about every few years.

    To me, that graph doesn't mean much. People that are using the likes of smartphones to go online are doing it for very specific tasks (facebook apps, e-mail apps, gaming apps etc...). My guess is, not much buying is going on. So, internet marketers are not losing any significant amount customers there.

    How many times have your searched for product reviews, user comments etc... from your smart phone and then purchase the product from there as well?

    When I am looking for info on products, it's a faster and better user experience to do it on my laptop or desktop. I am sure the majority of web surfers will continue to feel the same way as well for many years to come.

    As for competition, of course it's going to be more challenging. That part was inevitable. Few will succeed and the rest won't make it. Nothing new there... Offline marketing is even tougher, yet many new and small businesses find a way to succeed every year. Why would online marketing be any different?

    Even if the unlikely events happen that cause consumer to do their online shopping on their phones, I am certain marketers will invent new tools that help promote their products to those mobile devices...

    There is nothing to fear as long as we are willing to adapt...
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    • Profile picture of the author Dan C. Rinnert
      Oh noes. The sky is falling. Oh noes. Oh noes.

      The thing is that smart phones let people do what they used to be able to do on the web. So, for certain things, they don't need to use the web. They use their phones.

      That means that people spend less time on the web doing things they don't need to do on the web. It doesn't mean that people spend less time on the web doing things that can only be done on the web.
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  • Profile picture of the author KuanYew
    hmmm, very interesting indeed, does it say what they buy? more specifically, what do they wanna buy that's not in-heavy competition yet, haha, kidding
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    :)

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  • Profile picture of the author Rob Bright
    I have to agree with Alan on this one with the Dan Kennedy example, the internet is just a medium for communicating a marketing message to a targeted group of people. Call me really basic but if you put an answer to someones problems in front of them and offer solutions to problems then you will succeed.

    The net just allows you to reach masses of people very quickly, the quality of what you say, how you say it and what you ultimately offer will decide your fate.
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    • Profile picture of the author WorkSatisfaction
      Originally Posted by Rob Bright View Post

      I have to agree with Alan on this one with the Dan Kennedy example, the internet is just a medium for communicating a marketing message to a targeted group of people. Call me really basic but if you put an answer to someones problems in front of them and offer solutions to problems then you will succeed.

      The net just allows you to reach masses of people very quickly, the quality of what you say, how you say it and what you ultimately offer will decide your fate.
      I like that analogy!

      If you truly feel your customers 'pain' and aim to address & alleviate that 'pain' or desire, there will always be a market for what you have to offer.

      The sad reality however is that there is never one unique way to solve a customers 'pain' & instead of finding unique ways to solve the pain, most just jump on the same bandwagon of the product that does work , thereby flooding the market with only one solution, which tends to get stale.

      This is truly where the 'adapt or die' bit will come in handy. If we can learn to think outside the box in order to provide our customers with what they need instead of just marketing the first suggested solution, we will place ourselves ahead of the competition & earn the trust and respect of our customers.
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      • Profile picture of the author bretski
        Neat picture and there is no doubt that this is factual. Netflix is taking up a lot of bandwidth so PERCENTAGE-WISE this is factual. If you are looking at the % of bandwidth used by differnet internet protocols this is true but I think that if you were too look at the amount of time people spend online and the things that they do that this "the sky is falling" theory falls a little short.

        The yellow pages will probably be a thing that you tell your grandkids about because it's faster and more convenient for people to simply search for a phone number. And when was the last time you bought a map at a gas station or a road atlas to plan your summer vacation in the family truckster?

        Percentage of bandwidth is one thing. Streaming media eats up bandwidth like a mofo. Just as any network administrator. Youtube and Pandora are the two biggest culprits in the workplace and I'm sure there are a few that watch Netflix on their lunch hour!
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        • Profile picture of the author JohnMcCabe
          Let me guess...

          Deiss has a new, expensive course or membership that will tell you how to survive the death of the web, right?

          Web usage, via stand-alone PC, may be a smaller percentage of total bandwidth usage, but actual web use is up. Just not increasing as fast as it used to.

          It's almost like politics. Slowing down the rate at which a budget grows is the same thing as a budget cut.

          As a general rule, I take claims made by people selling the alternative with enough salt to raise my blood pressure.

          I'm not taking a swipe at Deiss. I think he's a smart guy. I think, in this case, he simply presented the version of the data that favored buying his product.

          Last time I looked, the sky was still up there...
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  • Profile picture of the author Henry White
    BS!

    This is a classic example of how meaningful data can be distorted - and the conclusions made from it reduced to an absurdity.

    This represents the percentage of traffic, no argument there, but the representation totally obliterates the fact that the number of people connected to the Internet has exploded, most connections have already gone to DSL, high-speed cable or fiber-optics, or the ISPs are headed that way. The average bandwidth each of consumes as users has also exploded.

    For example, videos alone skew this representation because they are bandwidth hogs - whether they're 5-10 minute quickies or feature movie length 90-100 minutes or longer.

    That hardly equates with the Web is dead, or e-mail, ftp, telnet have magically fallen off the planet!

    The other points are subject to this same qualification.

    Users are getting more sophisticated and a LOT more discriminating about how they use the Internet and where they spend their time.

    You should expect the kids of whatever age to be more interested in games than adults who are deadly serious and worried the global recession and if, when, how it might strike them personally in the next year or two. You should also expect that the kids spend more time with their friends halfway around the world than they do with any family member or most of their classmates.

    The markets have also gotten more sophisticated and discriminating. Perhaps because so many made quick fortunes in the late '90s and early '00s, there's a proliferation of title tapping into this market from major book publishers, the small presses, and startups.

    Internet marketing has been around long enough to make it into comprehensive, systematic, dead-tree versions, written by known experts, at a fraction of the cost of those outrageously overpriced e-books that hype only one tiny little aspect are destined for the remainder table PDQ. I'd call that a no-brainer.

    Meanwhile, you and I and all the other Internet marketers NOT in the make-money-online niches are going to do just fine for decades to come. Sure, we'll have increasing competition in our niches, but most of the growth I predict will be in niches we've never even thought about!

    As we've already seen, many in the make-money-online niches are adapting to these changes in demographics and economics by shifting to high-end coaching, with many wannabes on their coattails to pick up the ones who can't afford thousands of dollars per month.

    All in all, life is good! Very good! And it's only going to get better once we get out of my mental doldrums and all this stupid apocalyptic nonsense, and get back to the fundamentals of building our businesses!
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