Sure fire method to make me unsubscribe..

by Louis Raven 26 replies
Hi Warriors,

When I see a good offer that will help my business grow, I'll buy!

That being said, if I subscribe to your newsletter and email:

#1 is the usual "free product", great, I'm still with you.

#2 is a link to buy something, I'm still with you. Hey, you're a marketer like me right?

#3 is a broken link "sorry" email. I'm still with you but so soon into this business relationship you've waisted my time. Never mind, carry on.

#4 is a "Bad News" email with NO REAL BAD NEWS. Now I'm actually starting to REGRET signing up to.. to.. who are you? All I know is you sent me "so and so" and I obviously did sign up because you state my ip address in the footer of the email??

SO, now I'm being bombarded with /?x#' offers and affiliate link from someone who doesn't know me, clearly doesn't want to know me, so I think to myself, "will I actually get any benefit from these affiliate links in my inbox ever morning?".

Good bye.. um, you?

UNSUBSCRIBE
----------------------------------------------------------

Now, I/ WE all use the methods outlined above, and most use them with such success, they're being worshiped on Fox News as Pro's (which they are) .

I can't speak for everyone but you'll certainly lose me as a prospect if you you follow that email sequence or similar order above. Is this a bad thing?.. read my first sentence up there ^^ and decide for yourself.

Selling to a friend or family member is the easiest thing in the world if you have the right offer. Why is this?

TRUST!

Louis
#main internet marketing discussion forum #make #method #unsubscribe
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  • Profile picture of the author lakshaybehl
    Very true!

    And "I am with you" tolerance is not really found very much...
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    • Profile picture of the author JayXtreme
      I hate to do a pat on the back post Louis.. put here's a pat on the back for ya...

      Spot on dude

      Jay
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      Bare Murkage.........

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  • Profile picture of the author Glenn Newsome
    Ok Louis, calm down. Next time you get the dreaded "bad news" email with no real bad news, just go here to solve your problem and ease your mind!

    Guaranteed to help-
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  • Profile picture of the author Kevin Riley
    Originally Posted by roulettered56 View Post


    #3 is a broken link "sorry" email. I'm still with you but so soon into this business relationship you've waisted my time. Never mind, carry on.
    I'll tolerate #3 once. After that, the marketer had better have a good reason or been providing stellar info.
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    Kevin Riley, Kevin Riley Publishing, Osaka, Japan


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  • Profile picture of the author Michael Oksa
    Good points here.

    For me, there is one thing that will get me to unsubscribe faster than anything else. And that is using subterfuge to get me to open the email.

    If you fool me into opening an email I may open it, but I am going straight to the bottom of it to click the 'unsubscribe' link. I don't mind a creative subject line, and all of them that were mentioned above can be used the right way.

    It's when you see the "Oops! I Sent The Wrong Link" emails exactly 24 hours later after every third email. You see, if you really sent the wrong link, I would assume you would send a broadcast message to alert me, and not have it pre-loaded in your autoresponder to go out EXACTLY 24 hours later.

    Promote a product based on its own merits instead of resorting to trickery and I will stay subscribed much, much longer.

    ~Michael
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    "Ich bin en fuego!"
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    • Profile picture of the author braver55b
      Originally Posted by Michael Oksa View Post

      Good points here.


      It's when you see the "Oops! I Sent The Wrong Link" emails exactly 24 hours later after every third email. You see, if you really sent the wrong link, I would assume you would send a broadcast message to alert me, and not have it pre-loaded in your autoresponder to go out EXACTLY 24 hours later.


      ~Michael

      While I agree with several points, it seems that people easily want to get offended at getting any email when they signed up to the newsletter. I don't support sending junk and the first email should let you know that you will be getting some quality information and that you do offer and recommend products, that sets the stage on what to expect as a subscriber.


      Mistakes like broken link etc are going to happen, don't sweat it.
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    • Profile picture of the author Kevin Riley
      100% surefire way to get me to unsub?

      Send me an e-mail with "Re: Your affiliate commissions" when I'm not your affiliate and all you're doing is trying to get me on board as an aff. That false advertising -- along with fake PayPal notifications -- really puts you solidly on my blacklist.
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      Kevin Riley, Kevin Riley Publishing, Osaka, Japan


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      • Profile picture of the author Michael Oksa
        Originally Posted by braver55b View Post

        While I agree with several points, it seems that people easily want to get offended at getting any email when they signed up to the newsletter. I don't support sending junk and the first email should let you know that you will be getting some quality information and that you do offer and recommend products, that sets the stage on what to expect as a subscriber.


        Mistakes like broken link etc are going to happen, don't sweat it.
        Yep, my poin t is that when these so-called broken link messages are part of the autoresponder series. You can tell by the time the message is sent. I have no problem with the occassional broken link, or any of the other 'problem' subject lines - IF they are being honest. If they are resorting to gimmicks to trick people into opening them, then I don't have the time and will unsubscribe.

        Originally Posted by Kevin Riley View Post

        100% surefire way to get me to unsub?

        Send me an e-mail with "Re: Your affiliate commissions" when I'm not your affiliate and all you're doing is trying to get me on board as an aff. That false advertising -- along with fake PayPal notifications -- really puts you solidly on my blacklist.
        Those are excellent examples of what I meant by 'subterfuge'. The sad thing is that I'm sure a lot of these people were told that's the way to do it.

        ~Michael
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        "Ich bin en fuego!"
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      • Profile picture of the author JasonParker
        Originally Posted by Kevin Riley View Post

        100% surefire way to get me to unsub?

        Send me an e-mail with "Re: Your affiliate commissions" when I'm not your affiliate and all you're doing is trying to get me on board as an aff. That false advertising -- along with fake PayPal notifications -- really puts you solidly on my blacklist.
        Yep, I'm with you. I hate any misleading subject lines.

        Other than that, I guess I have to see that there's no value in a list to unsubscribe... like tons of crap products being promoted. I actually like reading good e-mail pitches and checking out quality products if they're going to help me make more money.
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        • Profile picture of the author vitalgirl
          My pet peeve is any subject line with "Re: Blah blah" when it is not a reply to an email I sent out. One is bad enough - but I've seen it used on *every* email I get from some lists

          aaaagh! They don't make unsubscribe buttons big enough

          Rebecca
          Signature

          "Facts do not cease to exist because they are ignored" (Aldous Huxley)
          "In a time of universal deceit - telling the truth is a revolutionary act." George Orwell
          "It's not those who inflict the most, but those that endure the most, that shall prevail"
          (Terence MacSwiney)

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          • Profile picture of the author BIG Mike
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            • Profile picture of the author Kevin Riley
              Originally Posted by BIG Mike View Post

              I'm not on many IM lists but am on a lot of mainstream lists from companies involved in programming and development. These folks don't pound their lists with offers or use Email Marketing tricks to get you to open the email.

              They usually provide summaries or updates to information about their products in general, which is very useful. From any given company I might get one email per month or every six weeks or so.

              No hard selling, no hype - just clearcut, factual summaries that can be skimmed quickly and followed up on their web site if the info interests me or is applicable to something I'm doing.

              Exactly. I'm on a number of lists that are for brick and mortar businesses and they tend to send out notifications of new products or services.
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              Kevin Riley, Kevin Riley Publishing, Osaka, Japan


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              • Profile picture of the author Easy Cash
                The fastest way to get me to unsubscribe is to try and sell me something everytime you send me an email.
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                • Profile picture of the author BIG Mike
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                  • Profile picture of the author Glenn Newsome
                    Originally Posted by BIG Mike View Post

                    I really don't mind this part of it - I understand they're in business to make money. I just hate being treated like a mindless idiot (Ok, I let my wife get away with it, but no one else! :rolleyes- so I usually don't subscribe or quickly unsubscribe.
                    Hey Big Mike,
                    Tell your wife your going to unsubscribe!
                    Just let us know when so we can listen for the frying pan upside your head
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                    • Profile picture of the author Alex Kij
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                      • Profile picture of the author ibringjoy
                        If they have a misleading subject line, then they are breaking the spam laws. So, in effect, what they are sending IS spam!

                        I know how everyone hates for a marketer to send them too many emails advertising things, but I still remember how a long time ago I sent out a beautiful Happy Easter email, with no ads or anything, just a warm wish to my members for a beautiful Easter, and some lady unsubscribed. I guess she wanted me to send an ad instead, lol.

                        Kathryn
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                        • Profile picture of the author Lance K
                          Sylvie & Michel Fortin recently made public (for free) a video about how to use auto responders correctly. It had been reserved for paid members of their SuccessChef site.

                          You can watch the video here ---> http://www.successchef.com/anatomy-of-an-autoresponder/

                          It's really worth watching!!
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                          "You can have everything in life you want if you will just help enough other people get what they want."
                          ~ Zig Ziglar
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                        • Profile picture of the author Lance K
                          Originally Posted by ibringjoy View Post

                          ...I still remember how a long time ago I sent out a beautiful Happy Easter email, with no ads or anything, just a warm wish to my members for a beautiful Easter, and some lady unsubscribed. I guess she wanted me to send an ad instead, lol.
                          Kathryn, perhaps not all your subscribers are Christian.
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                          "You can have everything in life you want if you will just help enough other people get what they want."
                          ~ Zig Ziglar
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                          • Profile picture of the author ibringjoy
                            Yes, Lance, that may have been the reason. I did think of that possibility.

                            Or maybe the Easter Bunny brought her money that morning and she wanted to spend it, but I didn't send her anything to buy. Too bad.
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                            • Yeah, I´m bailing out when someone sells me e-crap.

                              This reminds me of one "guru" who had put up his "explosive" new product...
                              ...which I bought for $197...and which was complete bullsh*t!
                              (You should avoid a product that has a word "explosive" and costs $197...)

                              After he sold me his scam, I´ve never, ever touched anything with his name on it...

                              I just wonder what´s the point in recommending crap...If someone buys it, they will never be buying again!

                              -Lauri
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                    • Profile picture of the author BIG Mike
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                      • Profile picture of the author Greg Cooksley
                        Originally Posted by BIG Mike View Post

                        Ouch man - you have no idea how much that
                        hurts - and it takes a week for the dent to fill out again :p
                        Your dent fills out again?

                        Maybe your wife needs a heavier pan - one made in Africa! :rolleyes:

                        Regards
                        Greg
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              • Profile picture of the author Greg Cooksley
                What I hate is when well known gurus send out two to three emails
                per day!!! All trying to get me to buy something.....it totally
                sucks!

                They never try to build a relationship or try and engage me in
                any sort of two way conversation by means of online surveys or
                questionnaires.

                I guess their lists are so huge that they can accomodate unsubscribes,
                and it must be working for the masses...

                But not for me....unsubscribe!!!!

                The other thing that is becoming a little annoying is when a
                bunch of IM'ers start cross promoting each other's stuff. So
                you get 5 or 6 emails for the same offer....

                Regards

                Greg
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