15 replies
I decided to start a new website.I have some promblem with my niche.i like to write about technology,travel and self improvement.so I want to combine all these niches into one site.what do you think about this?
do i need to focus on only one niche?
or
do i need to combine all these niches in my new site?which is better?tell me your opinion.
#doubt #niche
  • Profile picture of the author rlhurst
    Originally Posted by think more View Post

    I decided to start a new website.I have some promblem with my niche.i like to write about technology,travel and self improvement.so I want to combine all these niches into one site.what do you think about this?
    do i need to focus on only one niche?
    or
    do i need to combine all these niches in my new site?which is better?tell me your opinion.
    Focus on one. Pick the one you're most knowledgeable in, then spread from there
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  • Profile picture of the author NiallR
    There's no right or wrong when it comes to doing this stuff. The sites I've expected the least from were always the strong performers and the sites I had big expectations for have generally left me down.

    For the technology, travel and self improvement niches this could work as a website but it needs to make sense. So for example if you're talking about technology then you could take about ultra portable laptops, travel humidifiers, pocket solar panels etc etc - all those things that would be useful to a traveller. The self-improvement part would probably be a more standalone part of the site.......I actually really like the idea of the technology + travel niche.

    Check out The Four Hour Work Week blog to see an example of somebody who is doing exactly what you're talking about:

    The Blog of Author Tim Ferriss


    Hope that helps :-)
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  • Profile picture of the author John Romaine
    Years ago the founder of caradvice.com.au, Alborz Fallah couldnt decide which of the three niches he'd like to blog about. From memory I think it was cars, the windows operating system and nightclubbing I think??? (dont quote me)

    I think it was Yaro Starak that said "Why not do all 3?"

    He did that, found which one worked, and ditched the other 2.

    Think of it as split testing.

    Heres his story.

    Interview with Alborz Fallah of CarAdvice.com.au - A Million Dollar Blogger - Entrepreneurs-Journey.com by Yaro Starak
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    • Profile picture of the author John Romaine
      Originally Posted by ramone_johnny View Post

      I think it was Yaro Starak that said "Why not do all 3?"

      He did that, found which one worked, and ditched the other 2.
      By that, I meant 3 seperate sites - just to prevent any possible misinterpretations.
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  • Profile picture of the author Ofthemix
    I would recommend only working on one niche per site. Think of it from your readers standpoint. How many people that are into technology do a lot of traveling and need self improvement advice? I have a feeling that your niche would be very very small.

    Alternatively, as has been suggested, you could create 3 different blogs, one on each niche. Work on all 3 of them at the same time and then you can decide later on which one you want to keep or if you want to keep all 3 of them.

    If you do, however, decide to opt for putting all 3 niches on 1 blog, make sure you have a posting schedule in your sidebar so that people who are interested in the individual niches can know when to expect posts on that given niche. Just a suggestion.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Ofthemix View Post

      I would recommend only working on one niche per site.
      I agree with this ... I think the danger of combining three things on one blog/site is that people with a real interest in one of them can look and easily abandon the site very quickly on the grounds that two-thirds of the content isn't really relevant to them. You have only seconds to get people's interest when they arrive at a site.

      Unless the area of overlap between all three is itself really substantial, I think it might turn out to be a "second-best" idea. I can see a big area of overlap between travel and technology, perhaps ... but less so self-improvement within that overlap: you might be limiting the numbers too much, there, I suspect.
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  • Profile picture of the author Liam Murray
    Work on one and don't give in until you know it doesn't work or do all three and pick from there, but I guess it's all about how much work you are willing to put in. Harder you work the better the result.
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  • Profile picture of the author Charlotte Jay
    What the other have said I agree with. I would focus on just one at a time, maybe do split testing like the PP said. Authority sites seem to do very well in particular niches.
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  • Profile picture of the author sbucciarel
    Banned
    Yep ... I'd do all three, but separately. If one or more don't work out, ditch them.
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    • Profile picture of the author JohnMcCabe
      I can think of two scenarios where doing all three niches in one blog could work.

      > Find a way to blend all three into a cohesive theme. Travel has been one of the ways people broaden and improve themselves for hundreds of years. You could focus on travel as a means of self-discovery, with the tech as a natural add-on.

      This is related to Alexa's idea of looking for the overlap, only the overlap is built in from the beginning.

      > Make it a personal blog with three categories highlighting your three interests. This would have less potential than the first one, which if done well could yield something really unique.

      If you're looking at doing a basic affiliate blog with some presell posts and links to products, you probably want to keep the different areas separate. If you do have overlap, you could crosslink the related posts.
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  • Profile picture of the author JoshTara
    It would be easier to rank higher in search engines and get more traffic I think if you keep one niche per site.
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  • Profile picture of the author DireStraits
    Originally Posted by think more View Post

    I decided to start a new website.I have some promblem with my niche.i like to write about technology,travel and self improvement.so I want to combine all these niches into one site.what do you think about this?
    do i need to focus on only one niche?
    or
    do i need to combine all these niches in my new site?which is better?tell me your opinion.
    The advice offered above is all perfectly good and valid, of course, but the issue of "being all over the place" (from a human perspective more than a search-engine's) by focusing on multiple niches with a single site can be easily overcome with a well-designed site structure.

    It needn't be an issue at all, really, in my opinion.

    You could essentially build a highly "siloed" site (one with minimal interlinking except between pages of the same sections, or those highly relevant to one another), and that'd not only help establish better thematic SEO relevance, but it'd present your visitors only with relevant content/links (reducing the likelihood of them leaving). If you create a comprehensive intra-section navigation, you can have it so that browsing your site anywhere beyond the homepage gives users the impression of site-wide relevance mostly/only to the their subject-matter of interest (even down to having a unique design/layout for each section). And your entire site would still benefit somewhat, in SEO terms, from the "irrelevant" backlinks pointing at other sections, from sites on other topics.

    (Yes, non-context-relevant, improperly anchored backlinks are worth less, but every little helps ...)

    So really, I don't think there are necessarily any significant downsides to building out a larger, single, Jack-of-all-trades website either from the perspective of SEO or human-perceived authority/relevance; for me, the biggest issue would be one of only having a large, single asset to sell at a later date, versus at least a handful of them if I were to go down the "one niche per site" route. What if I didn't wish to sell off the entirety of my business all in one go?

    And of course, there are some legitimate SEO concerns, too. Namely that if Google decides with a future algorithm update that it doesn't like your site, for some reason, then you potentially stand to lose rankings and traffic "right across the board". Though frankly, that could happen with multiple sites too, if they're all possessing of a similar "footprint".
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    • Profile picture of the author TroelsJepsen
      I like the idea suggested about pairing traveling and technology. I could definately imagine that being interesting to many travellers.

      If you do decide to split things up and do each niche separately you might want to consider making each of them a bit more narrow. As an example, people who are interested in technologies helping to make production more effective might not be interested in gadgets that make life easier as a traveller.
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  • Profile picture of the author chrisc616
    I think you'll find the best results by keeping them separated.
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  • Profile picture of the author celente
    I think it all starts with your niche.

    And you have a good one. I would go on a serious hunt and try to find what they are doing. Sort of reverse engineer.
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