Is it easier to sell 1,000 $1 products or one $1,000 product?

77 replies
When I first started researching affiliate marketing this question came up a lot.

Is it easier/better to sell 1,000 low to medium quality products for $1 or one big $1,000 high quality super fantabulous product? Or in my case the equivalent of selling a product for $1 "giving it away".

I have my answer, What's yours?

Food for thought
#easier #product #products #sell
  • Profile picture of the author kamalmix
    For me it is better for 1k$ product. Because, you are looking only for one customer, not for thousand.
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  • Profile picture of the author frankl
    I guess it depends on the product
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    • Profile picture of the author Jaymark
      The key either way is to add value. If the product is cheap but still offers the user nothing special he/she won't buy it. Consequently if you can offer a product which really need and want, you can charge much more for it. So it really all depends on the product. Do your research and choose carefully. It can make a great difference on the profitability and overall sales volume.
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  • Profile picture of the author Apollo-Articles
    Jay,

    $1000 is a lot easier to make selling high end products than low end.

    Elmer Wheeler said the price is the least important factor in selling a product - If your product is appropriate to your market and your selling benefits and solutions your market needs try not to get too hung up on the price.

    However if you're just starting out you're probably not going to have the greatest website/copy so I'd recommend getting some experience selling cheaper products first.

    You could always sell these and create a list giving away products to begin to get a feel for the market before you start offering high ticket items.

    Sam
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    • Profile picture of the author Troy Broussard
      Originally Posted by Apollo-Articles View Post

      Jay,

      $1000 is a lot easier to make selling high end products than low end.

      Elmer Wheeler said the price is the least important factor in selling a product - If your product is appropriate to your market and your selling benefits and solutions your market needs try not to get too hung up on the price.

      Sam
      Well said. The fastest way to earning $100 a day is to sell $100 products (or $1000 a day selling $1000 products, etc).

      We sell large ticket items all the time and generally they are easier to sell than a lower ticket item.

      Think of it this way. If you're selling a $1000 item to a businessman and your product packs value (it's all about the value) and make him/her comfortable that they will reap many times that investment, that is a lot easier than someone spending just $67 on an eBook. That $67 will be scrutinized far more as it is competing with many other family needs, expenses, etc... whereas a businessman (woman) has a budget for viable investments that produce results.

      Usually it is easier to sell larger ticket items (if YOU don't get in your own way) as people considering making those larger purchases are much more decisive if you can produce the value.
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  • Profile picture of the author NerdGary
    The cost of getting those thousand people to buy a $1 will eat up all your profits.
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  • Profile picture of the author Scott Kennedy
    There is no black and white answer. It depends on numerous factors such as niche, product quality, amount of targeted traffic, no. of subscribers etc.

    Using basic math we can derive one thing for sure;

    Say you have a list of 10,000 subscribers (or have a site which receives 10,000 targeted unique visitors). In order to sell 1,000 units of the $1 product, you would need a conversion rate of 10%. In order to sell just one unit of the $1,000 product, you would need a conversion rate of 0.0001%.

    Now I don't know about you, but a 0.0001% conversion rate seems mildly easier to achieve than a 10% conversion rate. But again, it all depends on the niche and product in question.

    Using my own personal anecdotal evidence from the IM niche, I have found it easier to sell a $200 service than a $20 service (speaking in terms of quantity ordered). However these results would not be universal.
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    • Profile picture of the author Alexa Smith
      Banned
      People vary.

      John Locke says (in interviews) that he's found it very much easier to sell 1,000 (or in fact 1,000,000) $1 products.

      In his first two careers, he did the opposite, selling people first life assurance and then real estate, on a one-to-one basis.

      More recently, in his third career, he's just become a best-selling author (and one of only 8, worldwide, to sell more than one million e-books) by self-publishing his e-books on Kindle at $0.99 each, from which he's made over $400,000 from his royalties since the start of this year.
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  • Profile picture of the author Kraft
    Well the sudden success stories I have read by fresh internet marketers have always developed around selling high end products. This is because you only have to attract a couple of highly responsive users.

    But it is easy to maintain and expand the cash flow with low end products.
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  • Profile picture of the author Joe Benjamin
    It's MUCH easier selling a higher-end product/service than
    a lower ticket product or service.

    I sold freelance writing services in the hundreds of dollars
    per person and, not only was it less work it was 10x more
    profitable than taking on 3 or 5 clients to equal one.

    It wasn't always like that as I worked for pennies prior to
    me making a single decision a year ago:

    I didn't *read* about this or THINK about doing it before
    doing it, I just thought to myself -

    "what do I have to lose? I want to see what happens..."

    I tripled my price of what I normally asked for, send the
    email, came back home the next day, and he said -

    "Sure. Sounds like a good deal. Where can I send cash?"

    I was floored.

    Was making more REALLY as easy as simply ASKING for
    it?

    In SOME cases, "yes".

    This doesn't mean you can ask for $1000 an article if your
    a new writer and you just learned how to type yesterday.

    It's a combination of recognizing how good YOU are, what
    your value GIVES in relation to what you're asking... and
    what the BUYER precieves is worth the money their spend
    -ing...

    but the BIGGEST hurdle is not any of the above...

    it's believing YOURSELF that you have all that to offer.

    You see?

    It's not so much that people here and elsewhere CAN'T
    charge more for their products...

    it's that they're *scared* to do so out FEAR that it won't
    sell as much, that they won't make any more, that it may
    be out of reach of the *common folk*.

    I was EXACTLY in this thought process until I decided to
    "see what happens" and FORGET the naysayers who say
    things like, "it's a recession, people aren't spending money
    like that any more"

    It's Bulls**t. I talk to people everyday who WANT to spend
    money on running their business, because they also know
    that they'll get (in MOST cases) quality information, service
    low-ticket sales don't provide, and top-notch training.

    These newbies or marketers, IMHO, are the *smart* ones.

    Is the risk higher? Sure. But the rewards are infinitely greater.

    People won't GIVE you more than what YOU ask for...and
    the issue most marketers face is catering to an audience
    of people who are more LIKELY to have $10, than some-
    one with a few hundred or thousand to spend on QUALITY
    to solve their problem.

    Am I saying that selling low-ticket isn't the way to go? No.

    It can be used as a funded proposal to help PAY for your
    marketing expenses quickly, they're FASTER to create and
    easier to get out the door and make fast cash - but I don't
    know ANY majorly successful entrepreneur who thrived off
    low-ticket sales ALONE save for WalMart.

    ...and even WALMART is smart enough to know that high-
    margin products like TV's and expensive bed sheets is how
    they make their REAL money, not the little trinkets and stuff
    people pick up along the way.

    Anyways, that's my answer
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  • Profile picture of the author Andy Fletcher
    You sell 1 $1,000 product by generating leads selling 1,000 $1 products.

    Sales funnel/process. You should have one.
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    • Profile picture of the author Troy_Phillips
      Originally Posted by Andy Fletcher View Post

      You sell 1 $1,000 product by generating leads selling 1,000 $1 products.

      Sales funnel/process. You should have one.
      Really need to be a multiple thanks button for this one.
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    • Profile picture of the author Andy Fletcher
      Originally Posted by Andy Fletcher View Post

      You sell 1 $1,000 product by generating leads selling 1,000 $1 products.

      Sales funnel/process. You should have one.
      Further to this from yesterday.

      If you're a vendor you should have a sales process with a low priced frontend and a high priced backend.

      if you're an affiliate you should be looking for vendors like this and making sure they pay you for the whole sales process.

      Let's take a typical info product sales process -

      Squeeze page - $0 item

      OTO/upsell offer - $20 item

      Backend upsell 2 - $200 item

      High priced backend sold via autoresponder - $1000 item

      Coaching program - $10000

      If you're an affiliate promoting this stuff you should be getting 100% (at least) at the frontend but more importantly, you should be getting some on the back. 50% on the $200/$1000 items and 10% on the $10000 coaching.

      Vendors need to stop trying to get people to promote for 50% of $9.95 and then selling those leads tons of stuff on the back.

      Affiliates need to stop settling for 50% of $9.95 because you're never getting rich that way.

      In fact, this is one of the primary reasons affiliates make so little money. They promote stuff where they get some % on the frontend and nothing on the back. Someone is getting rich off your efforts, but it isn't you!

      Cheers,

      Andy
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    • Profile picture of the author John Romaine
      Originally Posted by Andy Fletcher View Post

      You sell 1 $1,000 product by generating leads selling 1,000 $1 products.

      Sales funnel/process. You should have one.
      Post of the day!
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      • Profile picture of the author 2011profit
        Hello jaymoney20!

        For me, you have to look at different factors like your product, the kind of customer you have, etc. You need to be wise and don't make rush decisions. Might as well consult it or share it to other experts like what you are doing right now.
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    • Profile picture of the author Justin Newcastle
      Originally Posted by Andy Fletcher View Post

      You sell 1 $1,000 product by generating leads selling 1,000 $1 products.

      Sales funnel/process. You should have one.


      Andy hit the nail on the head.

      Squeeze page = Free product
      Sales page = Cheap product
      Upsells = Expensive product
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    • Profile picture of the author Joseph Then
      Originally Posted by Andy Fletcher View Post

      You sell 1 $1,000 product by generating leads selling 1,000 $1 products.

      Sales funnel/process. You should have one.
      Smart marketers will do this. Worth repeating this post here...
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      • Profile picture of the author Gary J Martin
        Originally Posted by Joseph Then View Post

        Smart marketers will do this. Worth repeating this post here...
        Isn't the objective with leads to always sell a higher ticket item?
        Only a village idiot would sell a bunch of very low ticket items and never offer
        a product with a substantially higher price.
        I don't get why this post has been raved over.
        It's obvious, so I would have thought.
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        • Profile picture of the author Sharingan
          Originally Posted by Gary J Martin View Post

          Isn't the objective with leads to always sell a higher ticket item?
          Only a village idiot would sell a bunch of very low ticket items and never offer
          a product with a substantially higher price.
          I don't get why this post has been raved over.
          It's obvious, so I would have thought.


          There are certain niches, very profitable niches mind you that just do not support high ticket items. I can't imagine a dog owner buying a $1,000 dog training product.

          But I can most certainly imagine a dog owner after receiving value, buying a $39 dog training book and also buying other $15-$25 dollar relevant products(gaurd dog, dog nutrition, dog hygiene) as the prospect goes through an extensive value pumping backend.

          This is still very profitable even without a $1,000 leverage capability.

          Saying that one is a village idiot when only promoting low ticket item would be the same as saying niches that don't support 1,000 products are not profitable.

          In which case both statements are absolutely false.

          Value=Sales bottom line
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          • Profile picture of the author Gary J Martin
            Originally Posted by Sharingan View Post

            There are certain niches, very profitable niches mind you that just do not support high ticket items. I can't imagine a dog owner buying a $1,000 dog training product.

            But I can most certainly imagine a dog owner after receiving value, buying a $39 dog training book and also buying other $15-$25 dollar relevant products(gaurd dog, dog nutrition, dog hygiene) as the prospect goes through an extensive value pumping backend.

            This is still very profitable even without a $1,000 leverage capability.

            Saying that one is a village idiot when only promoting low ticket item would be the same as saying niches that don't support 1,000 products are not profitable.

            In which case both statements are absolutely false.

            Value=Sales bottom line


            I wasn't just talking about selling $1 items to the try and up sell to a $1000 one.
            But I'll rephrase.
            It doesn't make good business sense to only sell low ticket items without up selling to whatever level the niche can hold.
            As per your dog training example.
            A $10 training report on stopping dog barking perhaps. And then up sell to a full training course for $37 as well as the relevant dog products that you mentioned, which would still be considered up sells.
            Why would anyone just stay with promoting the $10 report on anything without up selling to SOMETHING of a higher price?
            That was what I was meaning.
            I would disagree with having only a $39 info product as a starting point.
            I would split it up and have several low price products ($7-10) that lead to the more expensive product. But either way would work.
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            • Profile picture of the author Sharingan
              Originally Posted by Gary J Martin View Post

              I wasn't just talking about selling $1 items to the try and up sell to a $1000 one.
              But I'll rephrase.
              It doesn't make good business sense to only sell low ticket items without up selling to whatever level the niche can hold.
              As per your dog training example.
              A $10 training report on stopping dog barking perhaps. And then up sell to a full training course for $37 as well as the relevant dog products that you mentioned, which would still be considered up sells.
              Why would anyone just stay with promoting the $10 report on anything without up selling to SOMETHING of a higher price?
              That was what I was meaning.
              I would disagree with having only a $39 info product as a starting point.
              I would split it up and have several low price products ($7-10) that lead to the more expensive product. But either way would work.
              I see now what you mean. Forgive me I misunderstood, which is so unlike the Sharingan. Your methods are as sound as your point made. Which is a long way of saying your right lol
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              • Profile picture of the author Gary J Martin
                Originally Posted by Sharingan View Post

                I see now what you mean. Forgive me I misunderstood, which is so unlike the Sharingan. Your methods are as sound as your point made. Which is a long way of saying your right lol
                That is much appreciated
                Forgive my own lack of explaining it well initially
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                • Profile picture of the author Sharingan
                  Originally Posted by Gary J Martin View Post

                  That is much appreciated
                  Forgive my own lack of explaining it well initially
                  No you did an awesome job. I just haven't been getting enough sleep lately for me to confuse what you were saying. By the way I purchased your List Building course just now. Always looking to learn as much from others. Nice product thanx for the tips
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                  • Profile picture of the author Gary J Martin
                    Originally Posted by Sharingan View Post

                    No you did an awesome job. I just haven't been getting enough sleep lately for me to confuse what you were saying. By the way I purchased your List Building course just now. Always looking to learn as much from others. Nice product thanx for the tips
                    It was late my time too. I just get so frustrated when I hear of people never using sound marketing techniques.
                    That's much appreciated Thank you. I hope you find the information useful to your internet business going forward. Build that list baby!
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                    • Profile picture of the author Joseph Then
                      Originally Posted by Gary J Martin View Post

                      It was late my time too. I just get so frustrated when I hear of people never using sound marketing techniques.
                      That's much appreciated Thank you. I hope you find the information useful to your internet business going forward. Build that list baby!
                      I believe that your argument is good, but I know of many successful marketers who also uses Andy's suggestion successfully.

                      There are many ways to make money online, with or without list. Using a list of $1 buyer, or a list of $100 buyers. Same thing if you want to make money in Adsense (cents only), Amazon (4% only) to CPA or Clickbank.

                      To call someone a village idiot or stupid is not a good way to show yourself as someone credible and it will not help you in your reputation.

                      Just be careful in what you say next.
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                      • Profile picture of the author Gary J Martin
                        Originally Posted by Joseph Then View Post

                        I believe that your argument is good, but I know of many successful marketers who also uses Andy's suggestion successfully.

                        There are many ways to make money online, with or without list. Using a list of $1 buyer, or a list of $100 buyers. Same thing if you want to make money in Adsense (cents only), Amazon (4% only) to CPA or Clickbank.

                        To call someone a village idiot or stupid is not a good way to show yourself as someone credible and it will not help you in your reputation.

                        Just be careful in what you say next.
                        Of course there are many ways to make money online. The subject here was about selling products. I was not saying one method is better than the other.
                        If someone is selling products and is not offering up sells at all ever, they are leaving a great deal of money on the table.
                        Look at Frank Kern, with his dog training info product, he didn't have any up sell system in place. And he freely admits he was an idiot for not doing it.
                        We are all stupid at times, true?
                        If I look back on my early internet endevors I was the village idiot among village idiots.
                        Apologies if I caused any offense.
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        • Profile picture of the author Andy Fletcher
          Originally Posted by Gary J Martin View Post

          Isn't the objective with leads to always sell a higher ticket item?
          Only a village idiot would sell a bunch of very low ticket items and never offer
          a product with a substantially higher price.
          I don't get why this post has been raved over.
          It's obvious, so I would have thought.
          You'd think so but hardly anyone does it.
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  • Profile picture of the author Michael Johnson
    Thats a hard question because I've had success with both methods
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  • Profile picture of the author JV Warrior
    Why not try both?

    There are so many factors that we do not have access to when you ask a question like this.

    You, Your Market, Your Product, Your Work Ethic, Your Ethics Period, the list goes on.

    There are shops that sell burgers at $1 each, and there are restaurants that sell bugers at $50+ each. They both get customers, they both make profits. They both work on very different models.

    You have the fortunate postition of being able to attempt both at relative low investment cost. So try both and see which works better for you. Maybe both will!
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  • Profile picture of the author lowkey786
    I think it's more easier making the $1000 per sale commission and it's worth all the time you put into it. You probably wouldn't have to do as much hard work as oppose to selling the low end ones.
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  • Profile picture of the author Rob Maggs
    I've been considering this for a while...I used Dennis Becker's 5 bucks a day model when I first started creating and selling Internet Marketing software. One thing I noticed was the class of buyer...at the low end you make many sales, but you've grossly undervalued your product and you seem to attract some buyers who request refunds...maybe that is just coincidence. However one of my products sells at $67....and you know what? I don't think I've ever had a refund request.

    I've never seriously sold affiliate products as I choose to create and sell my own, but the higher end products have got to be better?

    Cheers Rob
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  • Profile picture of the author Scott Skinner
    It is a question of time and where you prefer to focus your energy. $1 products require very little customer attention providing you have a system set up. Whereas, a $1000 product will require much more one on one time with potential customers which requires certain sales-people skills to be successful.

    In my experience, the amount of time spent implementing either one is pretty close to break even. Everyone is different, realize your preference and go with it....
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  • Profile picture of the author JamesGw
    It really depends on what you want your overall business strategy to be. I think a trap a lot of people fall into when offering cheap services is that they still do their best work, but at a lower cost than it's worth. What this means is that they're doing more work for less money.

    If you are going to charge $5 an article, then you should be providing the client with an article that's only worth $5.

    With that said, offering high-value products at a low price can be successful. Alexa had a good example with Locke, but he's not providing a service. He's offering a good product at a low price, which allows him to get more sales than he would have otherwise. Since he's not in charge of the distribution of the product or the customer service involved, offering a book for $1 isn't a bad strategy at all. It costs more for Amazon, but less for Locke. That said, I have no doubt that he could have made just as much money if he priced his books at $5 as opposed to $1.

    When you're offering a service, higher pricing can often be more desirable. This is for several reasons, 1. you don't have to deal with as many clients and can focus on one or two projects, 2. premium pricing means that people will assume you offer a better service, regardless of whether or not you do, and 3. you'll have to focus less on obtaining leads/clients, since each one is worth more (if you're targeting people looking for high quality services, your conversion rate shouldn't be much different).

    Overall, I'd say you want a higher priced item if ...

    1. You are offering a service
    2. You are in charge of distribution of the product

    and you'll want a lower priced item if ...

    1. You want to attract customers on account of offering good prices
    2. You have access to a large number of customers already
    3. You are not in charge of distribution or customer relations/management
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  • Profile picture of the author finestultimate
    The first thing that came to my mind with this post is relating it with Brick and Mortar stores. You've got the Dollar Stores, and you've also got the higher caliber stores.
    So, in my opinion, it is to factor many things.
    I would think you would look at bargain hunters (if the product is supposed to be a bargain at the set price) for a $1 product niche, as opposed to the alternative.
    I believe both markets are available online.

    Costs will be incurred in marketing/making both products available, how the costs are dispersed will be a little different, though.

    I think it all comes down to your skills, and what it is you would more enjoy producing, promoting and selling etc.

    As we have seen, and are seeing, money is being made from many different paths and routes. What do you want to be more dedicated towards is the question more appropriate I think.
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  • Profile picture of the author tessioa9
    For me its easier to sell the one for $1000. As was said before, you are only looking for one buyer instead of 1000.

    Then again, it depends on the product because you can just as easily find 1000 eager buyers for a product at $1.
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    • Profile picture of the author joolkano
      Use both as part of an overall strategy. Create a product that you can sell for $1 which will promote a higher priced product. It is tried and tested method.

      Low front end offer followed up by a bigger back end offer. Hopefully you sell 1,000 and then some.
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  • Profile picture of the author magnates
    I think it depends on the customer you want to attract

    Do you want your customers to be bargain hunters or

    Would you like customers who are willing to pay top dollar for your product or services

    Either way ,if you fail to over deliver , both customer would ask for refunds

    I guess you need to choose who your perfect customers is going to be and then create product to suit their taste and support their beliefs

    High buyer believes he or she gets what they pay for therefore he /she is willing to pay more to ensure quality

    A bargain hunter only cares about price, loves a good deal . Can't resist bundle offers

    Which of these customers is perfect for you
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  • Profile picture of the author zuko
    From experience I'd say the $1 well actually $27
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  • Profile picture of the author JD Nunes
    From my experience, it is definitely far easier to sell just one high-ticket product than many copies of a cheap one.
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  • Profile picture of the author finestultimate
    such conflicting replies!!
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  • Profile picture of the author MikeE516
    All depends on niche, the actual value of the product, and need for me.

    If your niche is small but highly targeted for the $1000 product I would go with that.

    If your niche is huge and every single person NEEDS the $1, like say air, I would go with $1 product.

    There are too many variables for your question. So it's all in your hands with that one.

    Just wait till they start selling air for a $1 a bottle. Ill be the first one on that affiliate program.

    Mike
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  • Profile picture of the author Owen Smith
    Sell low and then upsell.

    Although $1 would not show a great turnover, it would give the possibilities to then offer a $1 product to the list you create.
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  • Profile picture of the author kellyburdes
    It depends a lot on where you get your list and what they are already used to buying.

    I'll just use some IM names as an example since everyone here is familiar with them.

    If your JVing with Jeff Walker and Frank Kern, your going to get a list of people who are used to buying $2000 products, so they spend $2000 when you ask for it.

    If you JV with say Chris X, Adel Chawdry etc, the people on that list tend to be used to buying products at the lower end, say $30 to $100....so your entry price point had better be in that range if your going to be successful with that list.

    If your a little more sophisticated and use something like the SRDS to get lists you again want to sell to people at the price point they have been buying. Let's say for example you have a $200 golf product - well in that case if your wanting to make sales you are probably not going to have a lot of luck even if you have a great list of proven $25 buyers. However, if you get a decent list of $200 buyers and have a good promotion, your going to make sales.

    So - how easy it's going to be depends upon the list and where your getting it from.
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  • Profile picture of the author jaymoney20
    Lots of great advise here. Because there are so many answers I won't even try to reply to each. Simply thank you all.
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  • It's easier $1000 since you still have to sell the $1, just look at fiver people have to sell that to and buyers are demanding, since that is the case then it's better focus on $1000 then $1.
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  • Profile picture of the author Maddmula
    seems like it all depends on the product and niche
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  • Profile picture of the author vok
    Depends on who your customer is, Rolex has a different customer to those watch makers who sell $99 watches. To be honest it's all about brand positioning.
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  • Profile picture of the author MikeMorgan
    If you have a solid plan to drive highly targgted traffic who are exactly looking for what you are offering , then selling 1 of $1,000 is easier as compared to the other option .
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  • Profile picture of the author hashif16
    Originally Posted by jaymoney20 View Post

    When I first started researching affiliate marketing this question came up a lot.

    Is it easier/better to sell 1,000 low to medium quality products for $1 or one big $1,000 high quality super fantabulous product? Or in my case the equivalent of selling a product for $1 "giving it away".

    I have my answer, What's yours?

    Food for thought
    In my opinion promoting a 1 dollar product is better than a 1000 dollar product...
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  • Profile picture of the author anthony2
    Originally Posted by jaymoney20 View Post

    When I first started researching affiliate marketing this question came up a lot.

    Is it easier/better to sell 1,000 low to medium quality products for $1 or one big $1,000 high quality super fantabulous product? Or in my case the equivalent of selling a product for $1 "giving it away".

    I have my answer, What's yours?

    Food for thought
    its has to be alot easier and way less expensive to sell a $1,000 course
    to one customer then to find a thousand customers. (Its a whole lot easier)

    you can use free marketing methods like Article Marketing, Facebook, Press Releases, Video Marketing, Forum Marketing to find that ONE Customer.

    to get a thousand customer you will need a huge list, jv contacts with huge list, a serious ad buget etc
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  • Profile picture of the author Jack Duncan
    You can surely do both...

    If you already have that $1,000 product, it'd be silly not to create a cheaper "entry level" product to use as a lead generator.

    And if you've already got a product worthy of the $1,000 price tag, it won't be hard at all to take some of that information and over deliver on a $1 product.

    Use the entry level product to break even while still getting leads for your $1,000 product. Create a ladder...then move the leads up the ladder.

    All the best,
    Jack Duncan
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    • Profile picture of the author Sharingan
      To many variables. It depends on the niche and it is largely not the point of focus that should be made.

      When you ask a question like that you are in a "me first" state of mind.

      It is all about value, addressing your customers roadblocks and building bonds, trust, interest, proof and samples, all of which should be freeeeee.

      Sales funnel process:

      1.Optin page is not just a page but a website with tabs loaded with of valuable relevant info for addressing the roadblocks the prospect has. But the info is valuable but incomplete and they need to optin to get more info. As so there should be an optin form and strong call to action on each page.

      2. Once they optin you send the free report or video or ebook or whatever. And the page should redirect to NOT a sales page but rather a suprise "free" bonus thank you page. Where you give away more free things.

      3. Autoresponder- Give valuable info for free in the form of a story and hint to where you learned the info but do not display a link until further down your series. Give free info from product, show videos of you for bonding, show proof videos for credibiity and trust, give helpful samples of product.

      4. Autoresponder(first product)- email them a review of the product emphasizing all the benfits and echoing all the value they just received plus tons more advanced methods that the product has. Prospect mindset at this point is "If he/she gave all that for free" the paid stuff has gotta be really helpful!". Link to your product at the end of the review email and boooooooooooom Sales ANVALANNNCHE!!!!

      5. Autoresponder killer back end for:

      Vendor: Set up a high end backend product full of value and give preceeding emails hinting at this but full of free value, bond elements, samples, proof elements. Address other roadblocks. Then link to a Subscription Product for residual monthly income.

      Affiliate: Find other roadbloacks and find other indvidual products that suit each roadblock. But here is the kicker! DONT sell a 300 dollar product that
      addresses 6 separate issues. Instead find 6 $50.00 dollar products where each product solves each issue. This way you can focus your marketing and giving value and sample emails of free stuff leading up to each product.

      You will get more yield out of the customers by dividing the issues and promoting a product for each issue and it gives you time to give more free valuable info with the emails that are in between each product/issue resolution. More Free Value= More Sales.

      With each sale that is made with each roadblock, a separate list should be created and you can market more relevant products to that particular list.
      -----------------------------------------------------------------------

      Anyways my point is, instead of thinking how much should this product sell for or what price should I make this product think:

      "If I can give $1000, or even $10,000 worth of free info, I can most certainly ask for a $39 sale" or.....................

      "If I can give $10,000 or even $20,000 of free info, I can most certainly ask for a $1000 sale.

      And people will buy they will just jump on your product. You will make much more money this way.

      Free Valuable Info First, Sale Later With A KickA$$ backend process

      "Move The Free Line"-(shout out to Eben Pagan)

      Equation: Free Valuable Info= Not Just More Profit but more importantly MORE PEOPLE buyiiiiiing.

      Then you can set a high price point because alot people are buying. Just make sure the price point does not come close to the free value you gave and you will make $$$$

      Hope this helps!

      -Shhhhaaaaaaarrriiingaaaaann
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      • Profile picture of the author markowe
        Originally Posted by Sharingan View Post


        It is all about value, addressing your customers roadblocks and building bonds, trust, interest, proof and samples, all of which should be freeeeee.

        Sales funnel process:

        1.Optin page is not just a page but a website with tabs loaded with of valuable relevant info for addressing the roadblocks the prospect has. But the info is valuable but incomplete and they need to optin to get more info. As so there should be an optin form and strong call to action on each page.

        ...etc.


        -Shhhhaaaaaaarrriiingaaaaann
        SWIPED Thanks for laying that out, can't get enough good sales funnel templates, just working on a new product myself and trying to hone the process.

        The only thing is the FREE opt-in product at the beginning. I think you have to be a bit ruthless with that - if they haven't bought anything within 6 months then bye-bye. I have built too many unresponsive freebie lists in my time. I feel like I would rather have a smaller list of pre-qualified buyers than a huge bunch of freebie-seekers. Though of course, if they have come in on a $1 price-point that's again still no guarantee they will buy the higher-ticket stuff later, so I am still in two minds...
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        • Profile picture of the author Gary J Martin
          It of course depends upon the niche. Some niches don't even support a
          $1000 product.
          I've heard it said by some "experts" in the past that its just as easy to
          sell a low priced product as it is to sell a high priced one.
          I've always found this reasoning stoopid.
          There is more price resistance in general to a high priced item.
          However, to the question of selling one $1000 item or 1000 $1, which is easier?
          Selling one product at a highish price will almost always be easier than
          1000 for peanuts.
          Unless what you selling for $1 has extreme value.
          That of course skews in the $1 item's favor.
          But all things being equal, and the $1000 item gives a
          magnitude more value? Then it wins virtually every time.
          That being said, which has more ultimate value?
          One buyer who has bought a high priced product or low
          price buyers but there are a 1000 of them....
          I'd choose the 1000 every time.
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          • Profile picture of the author fudiloveties
            not easy to answer. it depends nature of your business
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          • Profile picture of the author Laurie Rogers
            I personally find it much easier to sell a high end product, than I do a low end product. I pitch some stuff that has free trials (not a lot of upselling or huge fee once the free trial has ended - under $100) and can't sell some of them worth a damn, but give me a product worth $500 or more and boom, the sales come rollin in ... and who said the economy was dead?
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      • Profile picture of the author Boomachucka
        Originally Posted by Sharingan View Post

        To many variables. It depends on the niche and it is largely not the point of focus that should be made.

        When you ask a question like that you are in a "me first" state of mind.

        It is all about value, addressing your customers roadblocks and building bonds, trust, interest, proof and samples, all of which should be freeeeee.

        Sales funnel process:

        1.Optin page is not just a page but a website with tabs loaded with of valuable relevant info for addressing the roadblocks the prospect has. But the info is valuable but incomplete and they need to optin to get more info. As so there should be an optin form and strong call to action on each page.

        2. Once they optin you send the free report or video or ebook or whatever. And the page should redirect to NOT a sales page but rather a suprise "free" bonus thank you page. Where you give away more free things.

        3. Autoresponder- Give valuable info for free in the form of a story and hint to where you learned the info but do not display a link until further down your series. Give free info from product, show videos of you for bonding, show proof videos for credibiity and trust, give helpful samples of product.

        4. Autoresponder(first product)- email them a review of the product emphasizing all the benfits and echoing all the value they just received plus tons more advanced methods that the product has. Prospect mindset at this point is "If he/she gave all that for free" the paid stuff has gotta be really helpful!". Link to your product at the end of the review email and boooooooooooom Sales ANVALANNNCHE!!!!

        5. Autoresponder killer back end for:

        Vendor: Set up a high end backend product full of value and give preceeding emails hinting at this but full of free value, bond elements, samples, proof elements. Address other roadblocks. Then link to a Subscription Product for residual monthly income.

        Affiliate: Find other roadbloacks and find other indvidual products that suit each roadblock. But here is the kicker! DONT sell a 300 dollar product that
        addresses 6 separate issues. Instead find 6 $50.00 dollar products where each product solves each issue. This way you can focus your marketing and giving value and sample emails of free stuff leading up to each product.

        You will get more yield out of the customers by dividing the issues and promoting a product for each issue and it gives you time to give more free valuable info with the emails that are in between each product/issue resolution. More Free Value= More Sales.

        With each sale that is made with each roadblock, a separate list should be created and you can market more relevant products to that particular list.
        -----------------------------------------------------------------------

        Anyways my point is, instead of thinking how much should this product sell for or what price should I make this product think:

        "If I can give $1000, or even $10,000 worth of free info, I can most certainly ask for a $39 sale" or.....................

        "If I can give $10,000 or even $20,000 of free info, I can most certainly ask for a $1000 sale.

        And people will buy they will just jump on your product. You will make much more money this way.

        Free Valuable Info First, Sale Later With A KickA$$ backend process

        "Move The Free Line"-(shout out to Eben Pagan)

        Equation: Free Valuable Info= Not Just More Profit but more importantly MORE PEOPLE buyiiiiiing.

        Then you can set a high price point because alot people are buying. Just make sure the price point does not come close to the free value you gave and you will make $$$$

        Hope this helps!

        -Shhhhaaaaaaarrriiingaaaaann

        Everybody take note: Sharingan has basically given you the most broken-down outline of how a sales funnel functions and how it works to make you more money.

        You could take this post and expand it into a product all by itself; this is golden info right here.

        Thank you very much for your contribution!
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  • Profile picture of the author celente
    In all our testing I have found that you first need to build a list, build some sort of relationship and give your customers lots fo good freebies to chew on before you plug a product.

    Just for th record, we do sell 1000 products and they do ok, but I have found the products with a good name in the range of $497 - 797 sell even better!

    Just test it out, it depends on the niche too. :-)
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  • Profile picture of the author rockyonfire
    In my opinion 1000 $1 products.
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  • Profile picture of the author Paul Barrs
    Great thread -

    I recorded a video on this a few months back which I placed in the War Room; I guess it's OK now to post here

    It's all about the numbers involved in creating a substantial income at various price points. Runs 36 mins. Also available on Youtube.

    Enjoy -


    Regards,

    Paul
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    It's Simple... I don't "sell" IM anymore, but still do lots of YouTube Videos
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  • Profile picture of the author shuvo
    hmm this is indeed a simple but analytical question.I hope most people would say one $1 k worth product.
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  • Profile picture of the author J Bold
    I think it largely depends upon the product, and the market.

    Kindle readers are obviously, going to want something for $1, not $1000. Pretty simple.

    Those in a market like Forex are going to be way more willing to shell out $1000 for a product than other markets.

    It really all depends.
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  • Profile picture of the author Justin Newcastle
    Customer service is also an issue here.

    It's much more simple to manage 1 high paying customer than 1,000 low paying ones.
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  • Profile picture of the author doriarn
    it is easier for a $1000 product. Because, you are looking only for one customer, if you can make it for one customer you can make it for many others.

    low end products are fine, but the quality of the work is no match to $1000 products.
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  • Profile picture of the author razzi65
    depends on product.
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  • Profile picture of the author The Wizard
    Referrals are the key! It is really a niche market you are looking for with a $1,000 sale. With the low price entry, it is easier to get punters interested. Give them a reason to refer more to your site/product - at that point perhaps increase the investment required. More time taken but you could end up with a brilliant virus!
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  • Profile picture of the author khairulazan
    Based on my experience, its depend on the market you target. If you target low income, low level market, $1 product sells better. If you target high level, high income market, you can also make $1000 product sold to 1000 customer easily.
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  • Profile picture of the author agriz
    I am pretty much sure, It depends of the product.
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  • Profile picture of the author blillard
    Look at this way, if you had a 2 sites with a product that converted at 1%. Product A was for $1, and Product B was for $1000. You would have to sell product a 1000 more than product B to get the same return.
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  • Profile picture of the author E. Brian Rose
    If your single $1k buyer refunds, then you are in the hole for everything you spent to get him. It is much less likely that 100% of your 1,000 $1 buyers will refund.

    Just something to think about.
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  • Profile picture of the author Gary Ning Lo
    I believe that selling a $1000 product would be easier..

    +

    You add a $1000+ upsell to it

    Cheers,

    ~Gary
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    -------------------------------------------------------------
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  • Profile picture of the author dagaul101
    Ideally you should aim for one $1,000 product, it drastically reduces the amount of time you need to break even and break a profit, and ofcourse once you identify the pattern you can make a lot more
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  • Profile picture of the author Alfredo Carrion
    Ah this is an age old question. It's about managing expectations. Also people willing to spend good money usually know what they are in for, where as if you go to the lower end of the market people tend to be more picky and have extremely high expectations. Like a $3 product will do absolute magic for them.
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  • Profile picture of the author Money on the Side
    According to the greatest marketer in the world (Dan Kennedy), it's easier to sell to one than 1,000, regardless of price.
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  • Profile picture of the author KeepFaith
    I consider it to be easier in getting one person to buy a 1000$ product than getting 1000 people to pull out their wallet for just one buck :-)
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